Cashmere makes leadership moves

Today, Cashmere announced Ryan Ford was promoted to President and Chief Creative Officer, he formerly was the Executive VP and CCO. Rona Mercado was promoted to the newly created role of Chief Marketing Officer. Previously, she held the position of Senior Vice President of Accounts, and managed nearly all departments in the agency. Mercado joined the agency … Continue reading “Cashmere makes leadership moves”

Cashmere teams with NBA great Chris Webber for series

Cashmere Originals, the original content studio born out of the award-winning Cashmere Agency, has today announced its partnership with five-time NBA All-Star Chris Webber to develop and produce Fab Five.  Based on Webber’s upcoming autobiography, By God’s Grace, this scripted limited series will chart Webber’s upbringing in Detroit and the incredible story of the 1991 Michigan Wolverines, who garnered the moniker … Continue reading “Cashmere teams with NBA great Chris Webber for series”

Cashmere Agency releases new Jack in the Box work

LA-based Cashmere Agency has released literally a menu of humorous new work for client partner Jack in the Box. Led by Creative Director Tynesha Williams, the agency ties together the launch of Jack’s Buffalo Popcorn Chicken, Honey Butter Chicken Sandwich and breakfast by using the social meme of “When something happens…” In the Popcorn Chicken … Continue reading “Cashmere Agency releases new Jack in the Box work”

Cashmere brings on Eric Enjem as CFO

Award-winning lifestyle marketing agency, Cashmere Agency, has announced Eric Enjem as its new Chief Financial Officer (CFO). Enjem will be responsible for building out the financial infrastructure and operational goals that will support the long-term growth of the agency. Enjem will directly report to President and Co-Founder, Seung Chung. Skilled in financial planning and analysis, data analytics, business … Continue reading “Cashmere brings on Eric Enjem as CFO”

Cashmere names new VP, Influencer Marketing

Big congrats are in order for Kisha Maldonado-Madrid. Award-winning lifestyle marketing agency, Cashmere Agency, has announced that she will join the shop as Vice President, Influencer Marketing. In her new role at Cashmere, Maldonado-Madrid will be responsible for the strategic development and execution of all influencer efforts, leading the company’s innovative culture-first approach to influencers … Continue reading “Cashmere names new VP, Influencer Marketing”

Cashmere named Multicultural Agency of the Year

Congrats are in order for award-winning lifestyle-marketing firm Cashmere Agency. The agency, which is creatively led by super-talented, and former Chicagoan, Ty Williams announced that it has been named AdAge’s Multicultural Agency of the Year of 2019. The announcement was made on April 15 at AdAge’s third annual A-List & Creativity Awards in New York … Continue reading “Cashmere named Multicultural Agency of the Year”

Jack in the Box names Cashmere social AOR

AgencySpy is reporting that San Diego-based fast food giant, West Coast burger chain Jack in the Box has appointed L.A. entertainment agency Cashmere as its social media AOR after a review. According to their sources, David&Goliath (which was recently acquired by Hyundai’s Innocean) will remain creative AOR, for the brand but lose the social portion. … Continue reading “Jack in the Box names Cashmere social AOR”

Trip on This – a new podcast about psychedelics

Ever had someone tell you an epic, personal story at dinner about some crazy shit that happened to them? The response is usually, “You’re trippin’.” That’s pretty much the vibe you’ll get when you take a listen to Kat Walsh’s new podcast called Trip on This. These days, especially during quarantine, you can find a … Continue reading “Trip on This – a new podcast about psychedelics”

Tynesha Williams tapped to lead content studio 3AM

Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background in … Continue reading “Tynesha Williams tapped to lead content studio 3AM”

Kevin Durant and Degree team for “Tears of Joy”

Today, NBA star Kevin Durant and Unilever’s Degree Deodorant have launched a new campaign, “Tears of Joy,” which offers a firsthand look at the NBA star’s inspiring journey back to the court and how he stays motivated and encourages everyone to #KeepMoving.  We already know that movement can help unlock transformative physical, emotional and social … Continue reading “Kevin Durant and Degree team for “Tears of Joy””

Ariana Grande launches new “dreamy’ fragrance R.E.M

Grammy winner Ariana Grande, invites you to an out of this world experience with her dreamy new fragrance R.E.M. This highly anticipated new fragrance, in partnership with LUXE Brands, will launch exclusively on Ulta.com August 19, 2020 and in stores nationwide at Ulta Beauty in the United States on September 6, 2020. Grande’s global success in fragrance has been unprecedented … Continue reading “Ariana Grande launches new “dreamy’ fragrance R.E.M”

Think-Traffic wants Philly to think restaurants

A Philadelphia advertising agency has launched a creative social media campaign to help build business for local restaurants struggling during the ongoing COVID-19 pandemic. Think-Traffic, a full-service agency, with a special division specializing in restaurants, gaming & hospitality started the campaign called “Philly Restaurant Drive” on their agency Instagram. The “First Drive” includes the neighborhoods of Rittenhouse … Continue reading “Think-Traffic wants Philly to think restaurants”

Tessa Films taps Veronica Lombardo as West Coast rep

Chicago and L.A.-based Tessa Films has appointed Veronica Lombardo of VLM to handle representation on the West coast. VLM joins a Tessa national sales team that includes Ilene Silberman of Silberman Productions on the East Coast, Amy McIntyre of Beeline Representation in the Midwest and Sharon Swanson and Perry Tongate of Sharon & Perry in Texas and the Southeast. “I’m thrilled to have … Continue reading “Tessa Films taps Veronica Lombardo as West Coast rep”

YouTube gains popularity with GenZ, Facebook down

Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook’s reign as the “king” of social media may come to an end, though, as younger generations favor more visually-driven platforms such as YouTube, Instagram, and Snapchat, suggests a new survey from The Manifest, a business news and how-to website. … Continue reading “YouTube gains popularity with GenZ, Facebook down”

MOCEAN expands leadership team with new hires

MOCEAN announced two senior new hires. Mike Toofer joins the independent entertainment advertising agency as Senior Vice President (SVP), Growth, and Erica Coates joins as Executive Producer. Both hires are effective immediately, as MOCEAN continues to grow and take on new verticals in 2019. “Last year was a big year and we’re building upon that … Continue reading “MOCEAN expands leadership team with new hires”