Cashmere named Multicultural Agency of the Year

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Congrats are in order for award-winning lifestyle-marketing firm Cashmere Agency.

The agency, which is creatively led by super-talented, and former Chicagoan, Ty Williams announced that it has been named AdAge’s Multicultural Agency of the Year of 2019.

The announcement was made on April 15 at AdAge’s third annual A-List & Creativity Awards in New York City.

Founded in 2003, Cashmere specializes in social media, creative strategy, production, public relations, experiential, media buying and influencer marketing, has become a proven industry leader with over 15 years of commitment to diversity and pushing culture forward.

The shop earned the recognition from its trailblazing strides in championing diversity and connecting brands with culture. Cashmere Agency’s expertise landed two AOR wins last year with quick service restaurant Jack in the Box for social media and PR, and multicultural marketing for BMW of North America, along with continued banner work with longstanding agency partners including: Universal Pictures, FX, Turner, Disney, HBO, Netflix, adidas and more.

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Cashmere Agency’s distinctive ability to culture hack and authentically engage Gen Z and millennials of color with a “social media first” approach has been sought out and recognized by entertainment, music, beverage, technology, fashion, automotive and food giants.

“We are thrilled and honored to accept this important award as AdAge’s Multicultural Agency of the Year,” Ted Chung, Founder and Chairman, said in a statement. “We’ve worked to carve a unique and resounding footprint dedicated to crafting impactful cultural narratives to bridge brands to its most influential consumers — Gen Z and millennials. At our core, we are the audience that we market to which allows us to be authentic and execute our craft with love and respect.”

Get the champagne poppin’, Cashmere team.

Source: Cashmere Agency