Today, award-winning, full-service marketing shop, Cashmere, announced it was selected as Taco Bell Corp’s Culture Agency of Record, a new agency partner for the brand that further expands the capability of its current agency roster of leading strategic and creative resources.
The appointment will see Cashmere handling the leading quick-service restaurant brand’s cultural brand strategy and integration throughout the Taco Bell organization. Taco Bell has history and programs across many parts of culture through sports, fashion, gaming, music and more and with the partnership with Cashmere, the global brand will look to participate in culture in new ways.
“Cashmere was our clear first choice to help evolve our brand as culture and social priorities continue to advance,” said Mark King, CEO of Taco Bell Corp., “There’s no agency more well-equipped to build authentic connections with diverse and multiethnic audiences, and we feel honored to tap into their superpower.”
“Taco Bell is one of the most innovative and globally iconic quick-service brands of our time whose distinct commitment to culture transcends boundaries,” said Ted Chung, Founder, and Chairman, Cashmere. “We are philosophically aligned in our belief that when there is greater harmony between communities and brands, progress can be more fully realized. It is a dream to come together and supercharge our capabilities.”
REELated: 72andSunny: Bolsters leadership team
The evolution and shift in culture caused by new social and technology platforms, along with generations coming of age, particularly in the past year, has driven blue-chip companies to engage partners fluent in social nuance. An agency that has been founded on diversity since its inception, no other agency is authentically built like Cashmere to help brands create deeper connections among different audiences.
With its proven track record building brands that matter in culture, Cashmere just celebrated its most successful year on record, and has added leading global brands to their extensive client roster.