Cashmere names new VP, Influencer Marketing

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Big congrats are in order for Kisha Maldonado-Madrid.

Award-winning lifestyle marketing agency, Cashmere Agency, has announced that she will join the shop as Vice President, Influencer Marketing.

In her new role at Cashmere, Maldonado-Madrid will be responsible for the strategic development and execution of all influencer efforts, leading the company’s innovative culture-first approach to influencers and content creators to tell compelling brand stories.

She will spearhead all influencer initiatives for the Agency on key accounts; including Google Pixel, Amazon Music, Jack in the Box, Netflix, Universal Pictures, FX, HBO,YouTube, TBS, TNT, Freeform, ABC and more.

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“I’m so excited to join Cashmere’s influencer team,” said Maldonado-Madrid. “Cashmere has been partnering and creating with Influencers before it was a hot-button marketing catch phrase. There is something unique about the level of respect and understanding that Cashmere has for Influencers and content creators who are a part of our network,” said Kisha Maldonado-Madrid.

She adds, “After years of working in this space, Cashmere understands how to deliver strong returns on investment for our clients. As influencer marketing continues to grow and take on different shapes, I look forward to creating innovative result-driven campaigns to truly impact culture.”

An industry expert in communications, branding, strategy, entertainment marketing and the talent influencer relations space for nearly two decades, Maldonado-Madrid has spent years working with brands like YouTube, Macy’s, Evian Natural Spring Water, Hennessy, Nickelodeon and more. Her diverse knowledge and experience is perfectly aligned with Cashmere’s wide range of entertainment and brand clientele.

“Our approach at Cashmere has always been culture-first and our influencer division is a testament to that,” said Ryan Ford, Chief Creative Officer and Executive Vice President. “Kisha is among one of the most talented executives in this space and we’re happy to have her as a part of our team to continue to deepen our expertise and widen our offerings in the influencer sphere.”

Source: Cashmere Agency