AgencySpy is reporting that San Diego-based fast food giant, West Coast burger chain Jack in the Box has appointed L.A. entertainment agency Cashmere as its social media AOR after a review.
According to their sources, David&Goliath (which was recently acquired by Hyundai’s Innocean) will remain creative AOR, for the brand but lose the social portion.
Jack in the Box sent shockwaves throughout the agency world in 2015 when it moved away from Dick Sittig’s Secret Weapon after two decades and eventually went with then-indie D&G.
Just over a year ago, the chain also split with Horizon Media, which had handled its planning and buying work for 15 years, and sent the estimated $90 million account to Carat after a review.
Cashmere, which counts Snoop Dogg as one of its longest-standing clients, specializes in creating activations for brands like Adidas, Uber Eats and E! They’ve also handled promos for TV shows and movies like Atlanta and Get Out and, according to CCO Ryan Ford, helped introduce E! executives to a star named Kim whose last name starts with a K.
One nice thing about this win is former Chicago Creative Director and Director Ty Williams works at Cashmere. Congrats to Ty and the team!