Apple’s Tetris with star Taron Egerton debuts at SXSW

Yesterday at SXSW Film & TV Festival in Austin, Texas, Apple Original Films celebrated the world premiere of the highly anticipated thriller Tetris, which tells the gripping story of how the iconic video game came to be, from producer Matthew Vaughn and director Jon S. Baird, and starring Taron Egerton (Kingsmen, Rocketman). Those celebrating the … Continue reading “Apple’s Tetris with star Taron Egerton debuts at SXSW”

Apple TV+ offers first look at Ted Lasso

Apple TV+ has announced that its comedy sensation Ted Lasso will return for its highly anticipated third season this spring 2023 and unveiled a first look at the new (and most likely final) season providing a taste of what’s in store for AFC Richmond. At the end of season two, Ted finally admitted to the … Continue reading “Apple TV+ offers first look at Ted Lasso”

Apple, call Timothée Chalamet by his name

Timothée Chalamet, who is currently eating up the silver screen (literally) in the acclaimed Bones and All, and will again star in the sequel to Dune coming later this year, still has a problem – he can’t get a series on Apple TV+. The young actor is jealous and the star of our Reel Ad … Continue reading “Apple, call Timothée Chalamet by his name”

Apple releases inspiring Lunar New Year film shot on iPhone

Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fei, Through the Five Passes is a story about the Chinese virtue of resilience and one man’s perseverance in keeping the art of opera alive. Set in 1987, Gu … Continue reading “Apple releases inspiring Lunar New Year film shot on iPhone”

Carbon elevates Phil Linturn and Liam Chapple to partnership roles

Creative production studio Carbon announces the promotion of Phil Linturn and Liam Chapple to partnership roles.   The pair joined Carbon in 2016 and have been a driving force in growing the company to the esteemed shop it is today with 70 employees, expanded offerings, and award-winning work.   “I was lucky enough to be invited … Continue reading “Carbon elevates Phil Linturn and Liam Chapple to partnership roles”

Apple TV+ tops HCA TV Awards with Severance, Lasso

Apple TV+ was recognized as the most-winning streaming service by the Hollywood Critics Association (HCA) Streaming TV Awards, scoring seven wins including Best Drama Severance and Best Comedy Ted Lasso. As this year’s most honored drama series, Apple’s workplace thriller Severance earned multiple awards, including Best Actress for Britt Lower; Best Supporting Actor for John … Continue reading “Apple TV+ tops HCA TV Awards with Severance, Lasso”

Cubs prominent on Apple, MLB Friday Night Baseball

The Chicago Cubs will be featured two times on Apple TV and Major League Baseball in July. Apple announced the July 2022 “Friday Night Baseball” schedule. Games continue to be available to watch for free, only on Apple TV+.  The 2022 season is off to a great start, and Apple is bringing baseball fans a … Continue reading “Cubs prominent on Apple, MLB Friday Night Baseball”

Nooooo! Apple discontinues iPod

Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go. Now the tech giant has announced it will discontinue the iPod. Wait-what-NOOOOOOO! Apple (AAPL) said customers can continue to purchase an iPod Touch device “while supplies last.” The company also noted … Continue reading “Nooooo! Apple discontinues iPod”

Durable Goods signs director Chris Applebaum

Durable Goods has signed director Chris Applebaum for commercials and branded content in the US. Applebaum’s creative imprint has shaped pop culture across three decades. The multiple MTV Award-winning, six-time Grammy Award nominee has directed 31 MTV #1 music videos for such artists as Miley Cyrus, Britney Spears, Selena Gomez, and Demi Lovato. His “Umbrella” … Continue reading “Durable Goods signs director Chris Applebaum”

Actor Jon goes Hamm on Apple TV+

Jon Hamm has played many memorable roles – uh, Don Draper anyone? And don’t forget Kristen Wiig’s douchey boyfriend, in the 2011 smash hit Bridesmaids. Or Hamm as determined FBI Special Agent Adam Frawley, in The Town. But while Apple TV+ is setting itself apart with its series and movies starring such A-Listers as Jennifer Aniston, … Continue reading “Actor Jon goes Hamm on Apple TV+”

Dune, Candyman, Raya, Lost in Space, Apple nominated for ADG Awards

Dune, Nightmare Alley, Ghostbusters: Afterlife, Licorice Pizza, West Side Story, and Raya and the Last Dragon were nominated Monday for the 26th annual Art Directors Guild ( IATSE Local 800) ADG Awards. Apple took three nominations in the Commercial category for Introducing iPhone 13 Pro” Saving Simon” and “Billie Eilish – Happier Than Ever.” Gucci’s “Aria, Neom’s “Made … Continue reading “Dune, Candyman, Raya, Lost in Space, Apple nominated for ADG Awards”

The Way finds its way to Apple TV, iTunes TV and DVD

Action drama The Way, directed, written and produced by award-winning filmmaker Dastan Khalili of Alliance of Light Films, will be available on digital and cable video on demand, including Apple TV and iTunes TV, and DVD, on January 4, 2022.   The Way is the story of Jane Arcs (Eli Jane), who thirteen years ago was condemned to death after brutally … Continue reading “The Way finds its way to Apple TV, iTunes TV and DVD”

Being James Bond: New MGM doc to exclusively stream on Apple TV+

If you’re a fan of Daniel Craig as James Bond, this is a must-see documentary for you. Being James Bond, from Metro Goldwyn Mayer (MGM), will be exclusively available to stream on the Apple TV app as a free rental ahead of the theatrical release of the upcoming 25th film in the James Bond franchise, No Time To … Continue reading “Being James Bond: New MGM doc to exclusively stream on Apple TV+”

Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams

If you cook, bake or grill it, Chevrolet is banking people will come. Today, Chevy announced a collaboration with Guy Fieri, award-winning chef, restaurateur and influential television culinary star, to create the ultimate ballpark snack – the Apple Pie Hot Dog. Whaaaaat? The Apple Pie Hot Dog, which brings together two quintessentially American foods in a … Continue reading “Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams”

Snapple, A$AP Ferg help corner stores

Snapple today announced a multi-faceted collaboration with award-winning hip hop artist, A$AP Ferg, paying homage to its heritage and celebrating its newly renovated bottle.  Both born in New York City, A$AP Ferg and Snapple have teamed up to launch a limited-time collection of merchandise and a mini-documentary highlighting the cultural impact of corner stores in … Continue reading “Snapple, A$AP Ferg help corner stores”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

George Floyd: 1 year later brands grapple with diversity

Today marks a somber anniversary as it was a year ago Minneapolis police murdered George Floyd. While his death was a harrowing reminder of the threats Black men face every day from public servants, the tragedy also served as a wake-up call to White America as well as brands. As the nation recognizes the anniversary … Continue reading “George Floyd: 1 year later brands grapple with diversity”

The Doll: Iranian family grapples with 14-year-old bride

Elahe Esmaili’s short film The Doll holds a mirror up to society on what it is like to survive as a woman in a man’s world. The documentary explores a 14-year-old girl’s underage marriage to a 21-year-old man in Iran, with her 35-year-old father’s consent. As individuals in the family and community have different perspectives, … Continue reading “The Doll: Iranian family grapples with 14-year-old bride”

We jump for Apple AirPods Pro spot

Okay, okay, yeah we’re late with this one. But this month-old spot from Apple for their AirPods Pro, is no less a Reel Ad of the Week for the Reel 360 team than any other campaign. Touting the versatility of the wireless earbuds will help “turn the world into your playground,” the work from TBWA\Media … Continue reading “We jump for Apple AirPods Pro spot”

Jon Stewart hires female producing team for Apple TV

Jon Stewart preps his return to the anchor chair with an all-female producing team, newswoman Brinda Adhikari as his showrunner and former Stewart collaborator Latinx Chelsea Devantez as his head writer. The former Daily Show host has tapped a longtime newswoman, rather than a comedy vet, to serve as his executive producer and showrunner. Brinda Adhikari … Continue reading “Jon Stewart hires female producing team for Apple TV”