Apple TV is betting big on Anya Taylor-Joy, unveiling the official trailer for its new limited series Lucky while rolling out the red carpet at the Directors Guild of America
The 78th Emmy nominations are here, and nomination morning delivered exactly what Emmy nomination mornings usually do: a few coronations, a few head-scratchers, a few “wait, that got in?” moments
Tim Cook is stepping into a new era at Apple. The company announced that Cook will transition to executive chairman of the board, while longtime hardware leader John Ternus will
For Chinese New Year, Apple returns with a quietly emotional new chapter in its annual Shot on iPhone series. Titled Glad I Met You, the mixed-media short is directed by
The Directors Guild of America has announced its nominees for Outstanding Directorial Achievement for 2025, setting the stage for one of the most competitive awards races in recent years. Winners
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-house team and
For this year’s International Day of Persons with Disabilities on December 3, Apple has released a vibrant global short film that shines a spotlight on disabled college students – and
Apple’s leaning all the way into handcrafted charm this holiday season. The tech giant’s 2025 holiday film, A Critter Carol, may be one of its warmest (and most delightfully weird)
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her daughter Apple Martin—shot
Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Renato
The theatrical engine is running hot, and leading the charge is F1: The Movie, which pulled off a $55.6M domestic debut this weekend. That not only puts it squarely at
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The
In celebration of Mother’s Day, Apple has released an emotionally resonant short film, A Gift for Mom, highlighting how its technology can preserve and relive life’s most cherished moments. Created
Adventure awaits — and immortality might too. Apple Original Films has just unveiled the trailer for Fountain of Youth, the new action-adventure spectacle from director Guy Ritchie (The Gentlemen, Sherlock
Get ready to return to the fluorescent halls of Lumon Industries—Severance is officially coming back for a third season! Hot off its record-breaking second season, the Emmy and Peabody Award-winning
Apple isn’t just launching the AirPods 4—they’re making a statement. For this week’s Reel Ad of the Week, Apple teams up with director Spike Jonze (Her, Being John Malkovich) and
Talk about getting a show on track. Sorry couldn’t resist the pun. On January 14th, New York City commuters were greeted by an unusual spectacle at Grand Central Station’s Vanderbilt
This Chinese New Year, Apple is celebrating love and tradition with its latest Shot on iPhone film, “I Made a Mixtape for You.” Created by TBWA\Media Arts Lab Shanghai, the
Reel 360 News always awaits the unveiling of Apple’s holiday spots each year, and 2024’s Heartstrings does not disappoint. With its poignant storytelling and masterful execution, the ad, created by
Apple has partnered with the National Hockey League (NHL) in a new campaign spotlighting the creative potential of the iPad Pro and Apple Pencil Pro. The campaign focuses on how
