The theatrical engine is running hot, and leading the charge is F1: The Movie, which pulled off a $55.6M domestic debut this weekend. That not only puts it squarely at
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The
In celebration of Mother’s Day, Apple has released an emotionally resonant short film, A Gift for Mom, highlighting how its technology can preserve and relive life’s most cherished moments. Created
Adventure awaits — and immortality might too. Apple Original Films has just unveiled the trailer for Fountain of Youth, the new action-adventure spectacle from director Guy Ritchie (The Gentlemen, Sherlock
Get ready to return to the fluorescent halls of Lumon Industries—Severance is officially coming back for a third season! Hot off its record-breaking second season, the Emmy and Peabody Award-winning
Apple isn’t just launching the AirPods 4—they’re making a statement. For this week’s Reel Ad of the Week, Apple teams up with director Spike Jonze (Her, Being John Malkovich) and
Talk about getting a show on track. Sorry couldn’t resist the pun. On January 14th, New York City commuters were greeted by an unusual spectacle at Grand Central Station’s Vanderbilt
This Chinese New Year, Apple is celebrating love and tradition with its latest Shot on iPhone film, “I Made a Mixtape for You.” Created by TBWA\Media Arts Lab Shanghai, the
Reel 360 News always awaits the unveiling of Apple’s holiday spots each year, and 2024’s Heartstrings does not disappoint. With its poignant storytelling and masterful execution, the ad, created by
Apple has partnered with the National Hockey League (NHL) in a new campaign spotlighting the creative potential of the iPad Pro and Apple Pencil Pro. The campaign focuses on how
Applebee’s Grill + Bar has kicked off its inaugural season as the Official Grill + Bar Sponsor of the National Football League (NFL) with an exciting new ad campaign, featuring
Apple’s latest AI initiative, Apple Intelligence, has started rolling out to users who have downloaded the iOS 18.1 Beta on iPhone 15 Pro and iPhone 16 Pro devices in the
As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its “2036 Hopefuls” campaign. Created by TBWA\Media Arts Lab, the Apple campaign features photographs of young athletes
Apple TV+ celebrated the world premiere of its highly anticipated limited series Presumed Innocent at the Tribeca Festival on Saturday evening. The event took place at the BMCC Tribeca Performing
No Apple “Crush” is not the name of a new game to download to your iPhone. Right now, I’m sure CEO Tim Cook and the in-house agency wish it was.
In a galaxy brimming with factions and fandoms, finding your Star Wars crew just got a whole lot easier thanks to Apple’s latest iPhone commercial, debuting just in time for
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like Entertainment Oxygen/eoFlix CEO and
Christina Applegate, known for her roles in Dead to Me, Married with Children, Samantha Who, Vacation and other projects, surprised the audience at the 75th Emmys when she appeared to
The Directors Guild of America (DGA) has unveiled the nominees for the Outstanding Directorial Achievement in Television, Commercials, and Documentary categories for 2023. The winners will be announced at the
In a delayed ceremony due to Hollywood strikes, Apple’s acclaimed accessibility spot, “The Greatest,” secured the 2023 Emmy Award for outstanding commercial on Sunday night. The ceremony, postponed by four
