Apple has partnered with the National Hockey League (NHL) in a new campaign spotlighting the creative potential of the iPad Pro and Apple Pencil Pro.
The campaign focuses on how three talented artists used Apple’s devices to design custom goalie masks for the NHL’s top goaltenders, blending cutting-edge technology with the world of sports in a striking display of digital art.
The Apple Made on iPad film, directed by Mateus de Paula Santos from production company LOBO, features the dynamic creation process behind these personalized NHL masks. Watch below:
CREDITS:
BRAND: Apple
AGENCY: TBWAMedia Arts Lab Canada
PRODUCTION COMPANY: LOBO
- Director: Mateus de Paula Santos
- Director of Photography: Rob Hauer
POST: LOBO
MUSIC: Get Ready by Alex Banks x Magugu
REELated:
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