Applebee’s Grill + Bar has kicked off its inaugural season as the Official Grill + Bar Sponsor of the National Football League (NFL) with an exciting new ad campaign, featuring NFL stars Brock Purdy, quarterback for the San Francisco 49ers, and two-time Pro Bowl running back Saquon Barkley from the Philadelphia Eagles.
The campaign also stars Detroit Lions head coach Dan Campbell, all of whom are part of the “Team Applebee’s” lineup.
This campaign, developed by Grey New York, celebrates the return of football with Applebee’s signature 50 cent Boneless Wings, available for dine-in and To Go, along with the introduction of their new $10 NFL Bucket Cocktails. Watch below:
Docu-Series Highlights: PRE-SEASONING – An Applebee’s Training Camp
One of the most exciting parts of the campaign is the eight-part weekly mini-series titled PRE-SEASONING – An Applebee’s Training Camp. This series, airing on Applebee’s social channels, follows Purdy, Barkley, and Coach Campbell as they immerse themselves in the world of Applebee’s, offering a humorous behind-the-scenes glimpse of their training to become part of the Applebee’s team.
The social series captures the NFL stars tackling new challenges as they learn what it takes to serve up Applebee’s famous dishes while entertaining fans with their dynamic personalities and team spirit. The first episode aired on September 10, setting the stage for a fun-filled season ahead. Watch the plays below:
“There’s no better way to celebrate the return of football season than with America’s favorite Boneless Wings for only 50 cents and our new $10 NFL Bucket Cocktails,” said Joel Yashinsky, Chief Marketing Officer at Applebee’s. “We’ve been preparing all off-season to deliver unbeatable offers and unique experiences for our guests—like the Club Applebee’s Super Bowl Sweepstakes, and this integrated campaign featuring some of the biggest names in football. The game is just getting started at Applebee’s!”
Bringing the NFL to Your Neighborhood
Applebee’s new campaign taps into the excitement of football season, giving fans a chance to engage with their favorite NFL stars in a fun, relatable way. According to Yashinsky, the partnership with Purdy, Barkley, and Campbell brings the NFL right into Applebee’s restaurants and social platforms. “This social video series is a first for us, and we know our guests are going to have just as much fun watching it as we had making it. Brock, Saquon, and Dan were amazing to work with, and Coach Campbell’s acting skills are second only to his coaching!”
As Applebee’s enters the football arena with their flavorful offerings and fan engagement, the PRE-SEASONING series and promotional deals make Applebee’s a prime spot for football fans this season. With special promotions like the Club Applebee’s Super Bowl Sweepstakes and unbeatable dining deals, fans can enjoy both the game and their favorite dishes at unbeatable prices.
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