In 1984, a start-up computer company named – may have heard of them – Apple launched a movement by catapulting the Macintosh computer into our unsuspecting IBM-led lives. The introductory spot, helmed by Ridley Scott, was just as compelling with its dark Orwellian tone, casting Apple as a group of rebels shattering the world of … Continue reading “Epic Games’ Fortnite spoofs famous Apple 1984 spot”
Apple has released a sequel to its popular 2019 ad “Underdogs.” And it is great. Titled, “The Whole Working-from-Home-Thing” features the ‘dogs attempting to work on a project remotely complete with all the hilarious frustrations, responsibilities and oops that come along with it. All the while, seamlessly weaving in how Apple’s products help. After reintroducing … Continue reading “Apple and that whole ‘Working-from-home-thing’”
Friday night saw the premiere of the highly-anticipates Spike Jonze Beastie Boys documentary on Apple tv+. The film premieres on the heels of the 26th anniversary of the release of Beastie Boys’ number one charting 1994 album, Ill Communication, and reunites surviving members, Mike Diamond and Adam Horovitz, with director Jonze over 25 years after … Continue reading “Beastie Boys get ill in new documentary on Apple tv+”
Apple has released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data may provide helpful insights to local governments and health authorities and may also be used as a foundation for new public policies by showing the change … Continue reading “Apple Maps releases data trends tool to track COVID-19”
If this new short film from Apple doesn’t make you tear up, then you had better have your heart checked. As it has done for the past several years, the brand is celebrating Chinese New Year with a short film as part of its “Shot on iPhone” series. The short film comes in at 8-minutes … Continue reading “Apple celebrates Chinese New Year with ‘Daughter’”
Reel Ad of the Week: Apple’s “Snowbrawl”
It was only a matter of time before Apple, where music has played such an integral part in its success, launched their own music awards. And what a celebration it was as the industry giant celebrated Billie Eilish, Lizzo, Lil Nas X and FINNEAS at the inaugural Apple Music Awards. Held at the Steve Jobs … Continue reading “Billie Eilish takes top honor at Apple’s 1st Music Awards”
My father passed away in 2004. My mother, very much in love with my dad, passed away 18 months later. Her cause of death was Dementia, but the truth is after 40 years of marriage, she died of a broken heart. So, this new poignant TVC from Apple and agency TBWA\Media\Arts Lab hit me very, … Continue reading “Apple tackles grief, love and hope in new holiday spot”
The headline sums it up all up for the new Apple Airpods Campaign from agency TBWA Media Arts Lab. On November 1, the agency placed enormous images of dancers on buildings and billboards around the world. It’s impossible to not stop and gawk. Apparently, the images first appeared in cities such as Paris, London, Tokyo, … Continue reading “Apple’s breathtaking ooh campaign for Airpods”
Ladies and gentlemen, in this streaming corner is Netflix. And in the corner just adjacent is Hulu! And in the far corner is Amazon. And now, ladies and gentlemen, we present the newest entry into the streaming Battle Royale – Apple TV+ Today, the streaming competition got just a little bit more interesting as audiences … Continue reading “Here’s what you need to know about Apple TV+”
Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs. The integration enables the brand’s customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their SmartCast TV, while the HomeKit integration allows for seamless smart home control. This … Continue reading “M&C Saatchi LA showcase Vizio’s integration w/Apple”
“the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore.” That’s part of an email that went out to Publicis Groupe from CCO and president of communications, Nick Law, who confirmed that he is leaving the network for a new position at Apple. Ad … Continue reading “Brace yourself for Apple Law”
Winfrey, Spielberg, Aniston, Witherspoon, Spencer, Abrams, Momoa, Shyamalan, Jon M. Chu are all coming – to Apple TV+. Yesterday, the Cupertino giant revealed the name of their new subscription service which will become the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+ will … Continue reading “Apple reveals new streaming service”
M&M’s is back in the big game. Last year it was Danny Devito. This time they have pulled in Emmy award-winning actress, Christina Applegate – of Anchorman and Married With Children fame — for one of the brand’s mad funny spots Created by AOR, BBDO NY, the brand is using a 30-second big game commercial … Continue reading “Watch Christina Applegate bicker with rude M&M’s”
“Unlock the door, please.” LOL M&M’S is back in the big game and this time they have pulled in Emmy award-winning actress, Christina Applegate for one of the brand’s mad funny spots. To offer fans a glimpse of what’s to come, BBDO New York has released an online 15-second video sets the scene for the … Continue reading “Christina Applegate gets locked out in M&Ms teaser”
Cut+Run Editor Andrea Mendoza’s work effortlessly spans many genres, with a focus on comedy borne from hilarious and utterly relatable moments. Her careful attention to detail and impeccable sense of timing shine in collaborations for Apple, Michael’s, Dodge, Infiniti, Jack Links, and AARP starring Betty White, among many more. In addition to editing, Mendoza’s creative … Continue reading “REEL WOMEN: Cut+Run’s Andrea Mendoza”
Casting Society (CSA) honored excellence in casting across feature films, television and theatre at the 38th Annual Artios Awards held on Thursday, March 9, with ceremonies in Los Angeles, New York and London. Everything, Everywhere All at Once continued to be the awards season juggernaut as the sci-fi film was honored with the Artios Zeitgeist … Continue reading “Casting directors honored at 38th Artios Awards”
The Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) announced the winners of the 2023 WGA Awards for outstanding achievement in writing for film, television, new media, news, radio/audio, and promotional categories during concurrent ceremonies. Severance, Everything Everywhere All at Once and Women Talking took home top prizes at Hollywood’s final major … Continue reading “Everything, Women Talking, Severance win at WGA Awards”
On the company’s website, Hometeam says it, was started with a question, “Isn’t there a better way? We ask ourselves this question every day, at every step in the video production process, with the goal of transforming our industry towards a more human future. What does the future of production look like?” Now, Fast Company … Continue reading “Hometeam joins Fast Company’s most innovative companies list”
Following its history-making, back-to-back Emmy Award wins for its freshman and sophomore seasons, Apple TV+ today revealed that season three of its global phenomenon Ted Lasso, will premiere around the world with the first episode on Wednesday, March 15, followed by new episodes weekly, every Wednesday. Moving to its new weekly Wednesday premiere, Ted Lasso … Continue reading “Ted Lasso S3 trailer offers drama on the pitch”
