Apple celebrates “2036 Hopefuls” in Olympic campaign

Apple Olympics

As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its “2036 Hopefuls” campaign.

Created by TBWA\Media Arts Lab, the Apple campaign features photographs of young athletes under 10 years old, taken with an iPhone 15 Pro Max by renowned sports photographer Walter Iooss Jr. Known for capturing iconic images of legends like Muhammad Ali, Michael Jordan, and Serena Williams, Iooss Jr. brings his expertise to showcase the potential future stars of sports.

The Apple Olympic ampaign includes remarkable young athletes such as a 6-year-old striker from India, named the best player at HJK Helsinki during the 2024 PPJ Sari Cup, and a 6-year-old golfer who was the youngest competitor in the Singapore Junior Development Tour tournament in 2023.

Other featured athletes include a para-basketball player, swimmer, table tennis player, and boxer, all under the age of 10, who exhibit exceptional skills and a passion for their sports.

These captivating images are being showcased on billboards worldwide, including major cities across the U.S., and shared on Apple’s social media platforms.

With over 300 Sports Illustrated covers to his name, Iooss Jr. brings his expertise to capture the spirit and determination of these future Olympic hopefuls. To catch up on other Olympic ads, click here.


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.

Apple Olympics

As the 2024 Olympic Games unfold in Paris, Apple is looking ahead with its “2036 Hopefuls” campaign.

Created by TBWA\Media Arts Lab, the Apple campaign features photographs of young athletes under 10 years old, taken with an iPhone 15 Pro Max by renowned sports photographer Walter Iooss Jr. Known for capturing iconic images of legends like Muhammad Ali, Michael Jordan, and Serena Williams, Iooss Jr. brings his expertise to showcase the potential future stars of sports.

The Apple Olympic ampaign includes remarkable young athletes such as a 6-year-old striker from India, named the best player at HJK Helsinki during the 2024 PPJ Sari Cup, and a 6-year-old golfer who was the youngest competitor in the Singapore Junior Development Tour tournament in 2023.

Other featured athletes include a para-basketball player, swimmer, table tennis player, and boxer, all under the age of 10, who exhibit exceptional skills and a passion for their sports.

These captivating images are being showcased on billboards worldwide, including major cities across the U.S., and shared on Apple’s social media platforms.

With over 300 Sports Illustrated covers to his name, Iooss Jr. brings his expertise to capture the spirit and determination of these future Olympic hopefuls. To catch up on other Olympic ads, click here.


This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.