VENN is the new live 24/7 network for gaming, streaming, e-sports and original programming. The new entity recently teamed up with post house The New Blank to create a dynamic graphic package and intelligent overlays. Utilizing Singular.Live and the Dare Package and Grey Area, the close integration of the design and technology teams enabled a … Continue reading “The New Blank delivers graphics for VENN”
Truthfully, we have all become a little obsessed with baking these days. But for The New Blank, the cake craze was sparked with the opportunity to rebrand the classic Food Network Challenge. Cake decorators, sugar artists, and chocolatiers come together for the ultimate sugar buzz on this truly binge-worthy show. For the rebrand, The New … Continue reading “The New Blank bakes in designs for Food Network”
The Reel 360 team misses sports. Can we say it again? We miss SPORTS. So, thank god for the NFL Draft because it gives us the hope of sports returning. To support the ABC NFL Draft 2020, Seattle-based The New Blank created a branding package that frames the show’s focus on players’ personal stories and what makes … Continue reading “The New Blank kicks off ABC’s NFL Draft 2020”
When it comes to business development, Erin Serletic is in a class by herself. Her focus is knocking on doors, finding the opportunities, pitching capabilities and getting the RFP. She has a successful track record of helping companies reach their next level. Erin is equally effective at landing new business while growing and maintaining existing … Continue reading “REEL WOMEN: New Blank’s Erin Serletic”
In anticipation of Season 3 of American Idol, ABC tapped design and motion-graphic house The New Blank to evolve the graphics package they created for Season 1. The order of the day was a flexible and engaging design to carry the promotional marketing for the king of broadcast talent experiences. Spectacle and event were predominant … Continue reading “New Blank evolves American Idol graphics for Season 3”
ServiceMaster Restore has launched its National ‘Choose Your Champion’ ad campaign encouraging residential insurance agents to ‘level up’ their policyholder satisfaction by recommending ServiceMaster Restore for disaster restoration services. For more than 65 years, ServiceMaster Restore has held strong to its core value of providing restoration services with the utmost integrity, understanding, and crisis to … Continue reading “ServiceMaster Restore goes nostalgic in new campaign”
Mutiny, Trailer Park Group’s dedicated videogame branding and advertising agency, has developed and crafted an inventive rollout for Xbox’s family of Elite controllers. The core tenet of the campaign explores how to take a product that used to be reserved for gaming’s elite and broaden its appeal to a more general gaming audience. “This campaign … Continue reading “New Xbox controller channels 90s nostalgia”
Today is Fat Tuesday, the kick-off of Mardi Gras, the most famous party in New Orleans and quite frankly for anyone who loves debauchery and fun. The Reel 360 News Team sure does! In between the half-naked parades, layers of beads and Hurricanes and Drunk Grasshoppers, there is King Cake. What’s King Cake you ask? … Continue reading “New fragrance embodies Mardi Gras King Cake”
This February, in celebration of Black History Month, Discover Jersey Arts honors the work and impact of African American voices in the arts. The contributions of African American artists have been vast — from The Harlem Renaissance, to the Black Arts Movement through today. Discover Jersey Arts, an ArtPride New Jersey Foundation program, celebrates the contributions of both artists … Continue reading “ArtPride New Jersey’s Black History Month Celebration”
Fort Worth-based music licensing company, Musicbed, announced today the official launch of its new TV/Film Division, appointing industry veteran Chris Lavarias to lead the charge as Musicbed’s first Head of TV/Film. This new division and senior appointment is the latest evolution for Musicbed as the company looks to more fully serve its clients in today’s ever-evolving … Continue reading “Musicbed launches new TV/FILM Division”
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang up’; 大咖 (influential person) becomes big coffee. Lots of funny UGC has been created on social platforms because of this. But did you know that 宝⻢ (precious horse) is now … Continue reading “BMW celebrates joy in translation for Chinese New Year”
Tucker Carlson – 1. M&M’s spokescandies — 0. Mars Wrigley has announced that the beloved animated versions that have appeared for years in M&M’s creative will be paused indefinitely. They will be replaced by SNL alum Maya Rudolph. The move comes in the wake of Fox News’s Tucker Carlson’s months-long attack on minor brand changes … Continue reading ““Woke” M&M’s put to sleep; Maya Rudolph new spokeswoman”
If you’re a fan of HBO’s The White Lotus, chances are you will be an even bigger fan of this news. Kim Kardashian’s underwear and shapewear brand, SKIMS, has teamed up with fan favorite The White Lotus cast members, Simona Tabasco and Beatrice Grannò for a hot Valentine’s Day campaign. The two, who played hookers and conwomen, Mia and Lucia, are … Continue reading “White Lotus besties are new faces of Skims”
Apple is once again celebrating Lunar New Year with an inspirational film shot entirely on iPhone, created by TBWA\Media Arts Lab. Directed by award-winning director Peng Fei, Through the Five Passes is a story about the Chinese virtue of resilience and one man’s perseverance in keeping the art of opera alive. Set in 1987, Gu … Continue reading “Apple releases inspiring Lunar New Year film shot on iPhone”
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along with his wife Helen Wu, one of the founders of podcast Asian Boss Girl, in the first-ever Lexus RZ. The Lexus campaign, which … Continue reading “Lexus celebrates Lunar New Year with short skit”
Working with Los Angeles-based IW Group, The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign. The campaign ensures that the brand meets fans where they are – in culture, technology and even the metaverse. … Continue reading “McDonald’s celebrates the Rabbit for Lunar New Year”
Maybelline New York’s latest campaign, “Limitless Lash Altitude” for Sky High Mascara, literally brings the #1 mascara in the United States “sky high” – teaming up with notable model and activist Winnie Harlow taking a gravity-defying skydiving jump over NYC. Directed by Greg Ohrel, who has a rich portfolio of commercial work with clients like Spotify … Continue reading “Winnie Harlow defies gravity in new Maybelline creative”
NewYork-Presbyterian and Havas New York have released a new patient story as a part of their “Stay Amazing” campaign that launched last fall, telling the raw stories of real patients from around New York. This new, one-minute spot running starting Jan, 23 highlights Neuro patient Ramit Malhorta’s triumphant story, where he suffered a stroke at the young age of 28 despite living … Continue reading “New York Presbyterian celebrates stroke victim’s triumphant journey”
Our favorite fictional Parent-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots. In “First Contact,” a young homeowner calls in … Continue reading “New Dr. Rick spots from Progressive Insurance”
While the masses are preparing to celebrate the ambiance of the holiday season with aromas of pine needles and gingerbread, creative video agency Hayden5 is taking an advertising spin on the festive spirit with the release of the limited edition “Scent of Set” fragrance collection. After all, it is the most wonderful time of the … Continue reading “New fragrance and spa line inspired by film sets”
