New Blank evolves American Idol graphics for Season 3

(New Blank creates new AI graphics)

In anticipation of Season 3 of American Idol, ABC tapped design and motion-graphic house The New Blank to evolve the graphics package they created for Season 1. The order of the day was a flexible and engaging design to carry the promotional marketing for the king of broadcast talent experiences.

Spectacle and event were predominant themes carried throughout the rebrand with a 3D photo-real strobing light tube effect. 

“The New Blank was able to evolve and elevate our American Idol graphics package for our Season 3 marketing of the show,” comments ABC’s Lucas Aragon. ” It was a pleasure to work with them again on this project which they designed back in Season 1 for ABC.”

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In the ultimate demonstration of the show must go on, American Idol has moved to remote live performances – contestants will perform at their homes, with judges and host Ryan Seacrest all conferencing in from their locations. Live rounds begin on April 26.



Network: ABC

  • Executive Design Director: Lucas P. Aragon,
  • Art Director: Christopher Abbey,
  • Design Producer: Karla Saenz

Design Company: The New Blank

  • Creative Director: Eric Edwards
  • Designed by: Vince Diga, Greg Herman, Erik Buth
  • 3D: Marcus Kulik
  • Animation team: Eric Edwards, Marcus Kulik, Ben Strickland, Bryce Stines, Ryan Davies
  • Producer: Andrew Kobliska
  • Executive Producer: Sevrin Daniels
  • Executive Creative Director: Bobby Hougham

SOURCE: The New Blank