Consumer Cellular is dialing up the savings—and the charm—with a brand-new campaign starring the always-affable Ted Danson and golf legend Fred Couples. Created in partnership with their creative agency of record, THE MAYOR, the campaign offers a lighthearted yet insightful look at how Americans 50+ can cut their wireless bills without sacrificing service or satisfaction.
Launched on May 19, the campaign includes five national spots, three of which are now running across connected TV and social platforms. Each spot blends humor, oversized props, and real-life savings scenarios to drive home the brand’s core message: “See how we can cut your bill.”
In commercials like “Money Blower,” “Piggy Bank,” and “Date Night,” Danson plays a version of himself with signature warmth and wit, asking viewers: “What am I even paying for?” He navigates through rooms filled with massive piggy banks spilling endless quarters, money-blowing machines that rain savings, and date nights made possible by smarter wireless choices.
To connect with a key audience—golf lovers—the brand also recruited Fred Couples for two additional spots under the mini-campaign title “Save Your Green for the Greens.” In “Extra Round,” Couples shares how switching to Consumer Cellular could mean saving enough for another round of golf each month. In “Ted & Fred,” he’s whisked into Danson’s surreal CCI world via golf cart and tries his hand at being a spokesperson—ending with the duo donning matching “Ted & Fred” tees and sealing their bromance in style. Watch below:
The campaign follows on the heels of Consumer Cellular’s “Half-Suit” NASCAR spot and continues the brand’s mission to show—not just tell—customers the value of switching from Big Wireless.
Carter Nance, VP of Brand at Consumer Cellular, says: “With prices still high at the pump and in the grocery aisle, every dollar counts. We’re reminding customers that switching your wireless carrier can mean real savings—whether that’s an extra date night or another round of golf.”
Tom Hamling, Founder and CCO of THE MAYOR, adds, “We didn’t just want to say people could save—we wanted to bring that message to life in a way that sticks. Sometimes that means using a 20-foot ceramic pig. Sometimes it’s just Fred Couples in a golf cart.”
The campaign is rooted in a clear insight: while the 50+ crowd is savvy about cutting costs in most areas, they tend to overlook their wireless bill. With 63% of Big Wireless customers sticking with the same provider for over five years, and 71% saying they “probably won’t switch,” Consumer Cellular is making a compelling case that loyalty shouldn’t mean overpaying.
The Consumer Cellular campaign is another strong entry in the growing partnership between THE MAYOR and CCI, which began in early 2024. It shows how celebrity-driven creative can feel fresh, funny, and most importantly—relatable.
CREDITS:
BRAND: Consumer Cellular
- VP, Brand and Creative Strategy: Carter Nance
- Creative Director: Stephanie Dooley
- Director, Brand Strategy: Nick Schulte
- Performance Marketing Specialist: Darian Wyss-Lockner
- Senior Creative Operations Manager: Suzanne Bishop
Money Blower, Piggy Bank, Date Night
AGENCY: THE MAYOR
- Founder/Chief Creative Officer: Tom Hamling
- Creative Director/Copy: Leigh Browne
- Creative Director/AD: Jon Williamson
- Head of Production: Jack Epsteen
- Head of Account Management: Megan Brittain
- Account Director: Avery Spofford
- Head of Strategy: Elizabeth Thompson
- Business Affairs: Hailstorm/Alice Isner, Jennifer Sefa-Boakye
PRODUCTION COMPANY: Biscuit Filmworks
- Director: Noam Murro
- Director of Photography: Phedon Papamichail
- Founding Partner: Shawn Lacy
- Executive Producer: Andrew Travelstead
- Producer: Emily Skinner
EDIT: Cut + Run
- Editor: Frank Effron
- Asst. Editor: James Kracht
- Executive Producer: Bebe Baldwin
- Sr. Producer: Keith Munley
AUDIO POST: Howdy Sound
Sound Design/Mix: Dusty Albertz
ONLINE/VFX: Parliament
- VFX Supervisors: Phil Crowe, Tom Graham
- Creative Lead: Narbeh Mardirossian
- Creative Team: Lenz Kol, Nicholas Kim, Ziming Liu
- Production: Diana Young
- Color: Nick Smith/Finland Finish
Save Your Greens for the Green, Ted & Fred
AGENCY: THE MAYOR
- Founder/Chief Creative Officer: Tom Hamling
- Creative Director/Copy: Leigh Browne
- Creative Director/AD: Jon Williamson
- Head of Production: Jack Epsteen
- Head of Account Management: Megan Brittain
- Account Director: Avery Spofford
- Head of Strategy: Elizabeth Thompson
- Business Affairs: Hailstorm/Alice Isner, Jennifer Sefa-Boakye
PRODUCTION COMPANY: The Bear
- Director: Berndt Mader
- Director of Photography: Jimmy Lee Phelan
- Executive Producer: Elizabeth Spiva
- Producer: Russell Katzman
EDIT: Open Water
- Editor: Ryan Kendrick
- Executive Producer: Matt Olson
- Sr. Producer: Joe Randall
AUDIO POST: Howdy Sound
Sound Design/Mix: Dusty Albertz
ONLINE/VFX: Finland Finish
Color: Nick Smith
MEDIA AGENCY: Havas Edge
- VP, Client Services: Hailee Howard
- VP, Client Services: Tegan Cadorette
REELated:
Tennessee Tourism uses music to redefine accessibility for visually impaired
