As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up
We are now 100 days – yeah, 100 – from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we
When Dr. Ines Poza, founder of market research firm Poza Consulting Services based in Santa Monica, began tracking minority representation in Super Bowl ads twenty years ago, she found something disturbing. “Celebrities
Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above everything else, one aspect remains
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the
Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or
For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always
Hello! “Hello! Welcome to the Super Bowl — four hours of television for 11 minutes of action,” SNL star Kenan Thompson said without breaking into a laugh as he kicked
How people plan to watch and celebrate Super Bowl LV will look very different this year, according to new study by Oracle. The study of 2,000 U.S. consumers who plan
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday.
Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men’s natural soap and personal care company. Dr. Squatch has had tremendous
The rumors were true. Bruce Springsteen and Jeep have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels,
Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Super Bowl LV. The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments
Apparently merely going big at the Big Game isn’t enough for Skechers! The footwear company claims it is taking it “To the Max” in a new campaign starring former Dallas
Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the game. And the big
LOL. General Motors released its Big Game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. It’s ridiculously funny. Created by our friends
While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota
