Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s Big Game telecast. The spot will air in the second half of the game. And the big question about the secretive spot is if it will feature Grammy-winning artist Bruce Springsteen in his first Super Bowl spot.
Last year, the brand along with creative agency partner and Ad Age Small Agency of the Year Chicago’s Highdive, created the unforgettable, Emmy-nominated Groundhog Day, starring Bill Murray.
Now comes word from Ad Age’s E.J. Schultz that the Boss himself could be the star of the new effort from Highdive. According to AA, Nebraska media documented the Springsteen’s trip to the Cornhuskers’ state in recently.
According to the story, an ABC affiliate, on Wednesday cited a now-deleted tweet from an airport in Hastings, Nebraska that stated “Bruce ‘The Boss’ Springsteen landed in Hastings to film a Jeep commercial in Blue Hill for the Super Bowl,” referring to a small town south of the city.
When Ad Age reached out to Jeep-owner Stellantis, the outlet was told that “we don’t comment on speculation.”
ALSO READ: Complete list of all our Super Bowl coverage. Enjoy!
For a complete list of our Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.
