The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebration, featuring a headline cameo
The American Advertising Federation (AAF) has unveiled its 2025 class of inductees into the prestigious Advertising Hall of Achievement (AHOA) — the industry’s gold standard for recognizing trailblazers 40 and
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
Paramount+ is kicking off its latest brand campaign, “Find Your Mountain on Paramount+,” with a star-studded new ad spot that brings the cast of Yellowjackets face-to-face with Survivor host Jeff
The American Advertising Federation (AAF), known as the “Unifying Voice for Advertising,” has announced the newest additions to its 2025-26 Board of Directors. The new members were elected by the
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. The financial terms of the transaction were
Reel 360 News’ Reel Black List is more than just a month-long celebration—it’s a commitment to recognizing the impact of Black professionals in advertising, film, TV, music, radio, and media every
During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women’s contributions to sports. However, these ads faced criticism from various groups
Acclaimed production company m ss ng p eces has announced the addition of Jun Diaz to its directorial roster. Known for his cinematic storytelling, impeccable comedic timing, and talent for
If there’s one thing 2024 taught us, it’s that even with competition from movies and social media, television (both broadcast and streaming) remains undefeated. From gritty dramas that left us
The Cannes Lions International Festival of Creativity has awarded Unilever the prestigious 2024 Creative Marketer of the Year title. This accolade recognizes marketers who have consistently produced iconic, Lion-winning work.
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like Ascend Communication co-founder and
Fans of the HBO original drama series House of the Dragon are eagerly awaiting the highly anticipated second season, set to premiere on Sunday, June 16. As the successor to
DDB Worldwide has announced the promotion of Tomas Gonsorcik to the position of Global Chief Strategy Officer. Formerly serving as Chief Strategy Officer, North America, Gonsorcik will now take on
In a significant development for the Star Wars universe, Dave Filoni, a longtime force within the franchise, has been appointed as the Chief Creative Officer at Lucasfilm. Filoni, renowned for
Today, GEICO is set to launch a new campaign, unveiling an additional role for the iconic Gecko as the “Ease Specialist.” In collaboration with long-time Creative AOR The Martin Agency,
Late Sunday night, a significant development for the entertainment industry, the Writers Guild of America (WGA) reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP)
Warner Bros. Discovery has unveiled ambitious plans for the expansion of Warner Bros. Studios Leavesden (WBSL), a cutting-edge film and television studio in the United Kingdom. This expansion positions WBSL
Hell yeah! In a momentous turn of events, the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) have successfully hammered out a groundbreaking
In a recent update, the Writers Guild of America (WGA) has shed light on the ongoing strike and negotiations with the Alliance of Motion Picture and Television Producers (AMPTP). The
