In celebration of National Great Outdoors Month in June, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. The new creative brings in the power of music with an original song, “Outside,” made especially for the campaign by Poe Leos and Harv. The campaign includes … Continue reading “AD Council, USDA Forest Service welcome families”
Premiering at the Cannes Lions International Festival of Creativity, the Ad Council and R/GA launched a series of powerful new films from the iconic Love Has No Labels campaign using real stories to showcase how acts of love can drive inclusion, equity and justice. Building on the campaign’s longstanding effort to address bias, hate, and discrimination, the … Continue reading “Cannes Lions: Ad Council presents new creative for Love Has No Labels”
There is hope. Resources are available and treatment can work. Suicide is preventable. The suicide rate among Veterans in 2019 was 52% higher than non-Veteran adults in the U.S., according to the 2021 National Veteran Suicide Prevention Annual Report. As part of their ongoing efforts to combat this national crisis, the Department of Veterans Affairs … Continue reading “Veterans Affairs, Ad Council launch anti-suicide campaign”
The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia today announced the launch of a new PSA featuring key moments from some of Warner Bros.’ most famous film franchises to encourage all Americans to continue to wear face masks to protect themselves and their loves ones from COVID-19. While COVID-19 continues … Continue reading “Ad Council, WarnerMedia team for mask-wearing ad”
The Ad Council today announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This coincides with Astrazeneca’s announcement of a vaccine that is 70% effective. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought … Continue reading “Ad Council launches COVID-19 vaccine education effort”
Award-winning entertainment company Zoic Studios has teamed up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through … Continue reading “Zoic, Mckinney create powerful PSA for Ad Council”
With President Donald Trump consistently referring to the current novel Coronavirus COVID-19 pandemic as “The Chinese virus,” it’s no wonder the United States has seen an increase in racism, scapegoating and bigotry, particularly towards Asian populations. This perpetuates the harmful stereotypes that the community has fought for so long to dismantle. With nearly 2,000 reported … Continue reading “Ad Council addresses racism toward API community”
In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages. … Continue reading “Ad Council creates PSA campaign for COVID-19”
A new bilingual autism awareness campaign from BBDO New York and sister agency Dieste launched today to promote early screening and diagnosis. This can open a world of possibilities for the estimated 1 in 59 children with autism, improving learning, communication and social skills in young children with autism spectrum disorder. The estimate comes from … Continue reading “‘Sesame Street’ joins Ad Council for autism campaign”
According to the Ad Council, meanness is on the rise and it is time to push back. In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider … Continue reading “Ad Council campaign asks teens to consider others”
In order to ensure the agency’s creative vision manifests with excellence, 72andSunny has announced the launch of a new Creative Leadership Council. The council was formed by newly appointed chief creative officers, Carlo Cavallone and Matt Murphy. A deeper look at the council, we’ll see it also includes creative leaders across global offices: Rey Andrade, … Continue reading “72andSunny ushers in Creative Leadership Council”
The American Advertising Federation (AAF) hosted its annual ADMERICA National Conference in St. Louis, MO, June 1-June 4. Themed “Your Gateway to Advertising,” the four-day event attracted hundreds of representatives from advertising agencies, marketers, media companies, suppliers and colleges and universities around the country. Its focus was on sharing insights from industry professionals, designed to … Continue reading “Highlights from AAF Admerica National Conference”
The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight … Continue reading “Durable Goods creates poignant PSA for adopting teens”
By a 5-4 count, SCOTUS overturned Roe v. Wade, holding that there is no longer a federal constitutional right to an abortion. The opinion is the most consequential and influential Supreme Court decision in decades and will transform the landscape of women’s reproductive health in America. The landmark decision guaranteeing a woman’s right to abortion had … Continue reading “WGA condemns SCOTUS decision on Roe v. Wade”
The Walt Disney Company has named Dana Walden as Chairman, Disney General Entertainment Content, it was announced today by Bob Chapek, Chief Executive Officer, The Walt Disney Company. In this role, Walden will lead the company’s general entertainment content engine that creates original entertainment and news programming for Disney’s streaming platforms and its cable and … Continue reading “Disney names Dana Walden head of DGE Content”
The 2022 ASC Awards for Outstanding Achievement in Cinematography ceremony — clocking in at two hours and 30 minutes — was the first major in-person event held at the ASC Clubhouse in Hollywood for more than two years. And it not only celebrated excellence in the art form, but the enduring spirit of all who worked under difficult … Continue reading “Dune, Underground Railroad, Titans take top honors at ASC Awards”
Academy Award-winning producer Alan Ladd Jr, who was behind an array of iconic films, has passed away at age 84. Affectionately known as “Laddie”, Alan Ladd Jr. was involved in 14 best-picture nominees, including Young Frankenstein, The Rocky Horror Picture Show, Chariots of Fire, and Blade Runner. As an independent producer, Ladd Jr. helped steer … Continue reading “Academy Award-winning producer Alan Ladd Jr. passes at age 84”
The Academy of Motion Picture Arts and Sciences announces the launch of the Academy Digital Preservation Forum (ADPF), a global online gathering place dedicated to exploring the latest issues surrounding digital preservation of motion pictures. An initiative of the Academy’s Science and Technology Council, the forum hosts original content and resources and will serve as … Continue reading “Academy launches global digital preservation forum”
DC’s iconic Justice League members, including Batman, Superman, Wonder Woman and more, will be supporting childhood COVID-19 vaccination as part of an ongoing collaboration between WarnerMedia and the Biden-Harris Administration. DC has created superhero-themed decorations and will be providing giveaway items to Children’s Hospitals across the country for anyone that receives the COVID-19 vaccine. The … Continue reading “Justice League teams up with Biden Administration to battle COVID”
Creative marketing agency Public Label has announced the appointment of Erica Calhoun, who joins the agency as Senior Vice President and Head of Experiential, working across the agency’s highest-profile accounts such as Moët Hennessey, Ford Bronco, adidas, BRP, and Progressive, among others. Reporting to Brian Kittelson, Public Label’s EVP Brand Strategy and Commercialization, Calhoun will … Continue reading “Public Label: Names Calhoun Head of Experiential”
