Today, Yext, the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with … Continue reading “Yext launches first-ever campaign from Chiat”
Hilarious. The 2019 Nissan Heisman House campaign is underway as part of Nissan’s now 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust. Now in its ninth year, this season’s Nissan Heisman House campaign, created by TBWA\Chiat\Day Los Angeles, features nine Heisman Trophy winners in a series of TV spots airing … Continue reading “Russo Bros direct Bo Jackson in Nissan’s Heisman House”
This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”
Friday, David Angelo, founder and chairman of integrated creative agency David&Goliath, announced the appointment of Laura Forman as chief strategy officer. Reporting directly to Angelo, Forman will lead the agency’s strategy practice across D&G’s client base and will help usher in D&G’s next generation planning function as both a business strategist and a creative planner. … Continue reading “Forman joins David&Goliath as Chief Strategy Officer”
The women’s soccer World Cup begins Friday and the first game for the U.S. women is scheduled for June 11. Who better to fuel the next generation of female soccer stars than Mia Hamm, one of the most influential players in the history of sport? Hamm, who enjoyed life as a Gatorade spokeswoman from the … Continue reading “Mia Hamm, Mallory Pugh kick it in new Gatorade spot”
Wieden + Kennedy, Apple and MJZ lead Shortlist nominations. Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June. The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the year. … Continue reading “AICP announces Community Award and Shortlists”
Many of us have been there – it’s called the talk. “I think we should see other people.” According to AgencySpy, that conversation happened between McDonald’s and AOR We Are Unlimited. However, it seems like it was planned. The agency which was formed by Omnicom in 2017 after DDB bested Leo Burnett in a creative … Continue reading “We Are Unlimited no longer a “dedicated” McD’s agency”
Phenomenon has a new lead. The “transformation agency” has hired Linda Knight as Chief Creative Officer. The appointment was announced by Phenomenon President Erica Hoholick in a press release. With Knight’s hire, Phenomenon’s rigorous business analytics and outcomes practice is now squared with a formidable, expanded creative department dedicated to elevating the creativity, relevancy and … Continue reading “Linda Knight named CCO of Phenomenon”
Twice Emmy-nominated Ian joins mb’s New York flagship office from Droga5 Let’s just say, mcgarrybowen ain’t playing around. Akin to the Lakers signing LeBron James, the agency with offices in Chicago, New York and San Francisco announced that advertising’s LeBron, Matt Ian, has been named Chief Creative Officer of the flagship New York office. He … Continue reading “mcgarrybowen New York names Matt Ian CCO”
TBWA announced today that Deb Haimes has been promoted to Managing Director of Engage, the Chicago-based global performance marketing agency within the TBWA Worldwide collective, specializing in SEO, SEM and data analytics. Haimes succeeds Lauren Neimcewicz in the role and will report to TBWA\Chiat\Day New York CEO Rob Schwartz, who oversees the business. “Engage is … Continue reading “Haimes elevated to Engage’s Managing Director”
21 agencies across the collective won Lions, with TBWA\Africa and TBWA\Hunt\Lascaris, TBWA\Paris, TBWA\RAAD, TBWA\Santiago Mangada Puno winning Gold. TBWA\Worldwide has reported that the global network delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total of … Continue reading “TBWA\Worldwide honored with 2 Grand Prix at Cannes”
So Gatorade, TBWA\Chiat\Day LA and Gizmo have gone all kinds of Pixar on their target. And that’s not a bad thing. In fact, in the new emotionally packed animated short film, Heart of a Lio, which tells the tale of and Barcelona footballer Lionel Messi, it’s a very good thing. Messi is one of the … Continue reading “Gatorade releases beautifully animated film about Lionel Messi”
Traveling Picture Show volunteers at food bank It’s a holiday tradition for Reel Chicago to cover the good things that Windy City ad agencies and production companies are doing for the community, like Scott Marvel’s annual Give a Shirt drive to help the homeless. But, what’s happening on the west coast? After contemplating all that … Continue reading “Traveling Picture Show, David&Goliath, Story, Cary Ruby”
LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson Sowby, Co-founder & CEO, and take lead new business efforts and manage current accounts including AECOM, Netflix and Mike’s Hard Lemonade. He joins the agency … Continue reading “Parseghian and Ginos to charge Battery”
Christmas, Hanukkah, Kwanza or whatever you identify with came early for mcgarrybowen as Chief Creative Officer, Kurt Fries, posted on Linkedin that the agency had won The Planters Peanuts account from Leo Burnett. An agency spokeswoman confirmed the move to the Reel this afternoon. Mcgarrybowen President Laurel Flatt was clearly happy with the decision. “This … Continue reading “mcgarrybowen goes nuts for Planters”
(Cannes, France — 22 June 2017) FCB took home three more Silver Lions and two Bronze on the third night of the Cannes Lions festival. There were five award ceremonies held in – Entertainment, Entertainment for Music, Design, Media and Product Design.
On day two of Cannes, Lions were awarded in Cyber, Direct, Mobile, Innovation and Creative Data.
DigitasLBI brought home the Grand Prix in the Creative Data Category for Whirlpool.
Liz Taylor’s FCB again made a showing for Archer+Wolf, taking a Silver Lion in Direct.
(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.
