2+ Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a … Continue reading “Groupon taps TBWA\Chiat\Day NY”
1+ For Thanksgiving, TBWA\Chiat\Day Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. And it’s without a doubt our “Reel Ad of the Week.” The LAPD and the Watts community have endured strife, conflict … Continue reading “TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’”
1+ Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”
2+ That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”
4+ (NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”
1+ Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster … Continue reading “Squeak E. Clean taps Michael Gross as Los Angeles ECD”
2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”
1+ In this horrible year of 2020, we need whiskey more than ever. And the Reel 360 team does love Jameson Irish Whiskey on the rocks. If there were ever a year that needed the spirit of John Jameson, the founding father of the world’s best-selling Irish whiskey, it’s this one. Which is why, 240 … Continue reading “Jameson Irish Whiskey serves up ‘Lost Barrel’”
1+ On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”
1+ Pets get a word into other pets in Best Friends Animal Society‘s new digital spot from creative agency partner TBWA\Chiat\Day LA. The Society is a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters Called, “Pet-to-Pet,” the adorable video features a barking dog adopted from Best … Continue reading “Pets talk to pets in new Best Friends Animal Society spot”
1+ MullenLowe New York has announced that Chris Rowson will lead the agency as its new Executive Creative Director. This move rounds out the growing agency’s leadership team, which includes managing director Rebekah Pagis and head of strategy Jonny Gadd. Rowson comes to MullenLowe from TBWA\Chiat\Day, where, as ECD he founded the agency’s award-winning design … Continue reading “Chris Rowson joins MullenLowe as new ECD”
1+ Gatorade has launched its latest ad campaign with TBWA\Chiat\Day, made entirely during quarantine and with athletes who are training at home, in mind. In keeping with the realities athletes are facing right now, the creative primarily shows athletes in individual, rather than team environments. The campaign – named Nothing Beats Gatorade – also reinforces … Continue reading “Gatorade’s new effort wants to make quarantine count”
2+ Like all industries, the coronavirus COVID-19 has begun to affect the advertising industry. Omnicom CEO John Wren has confirmed staff reductions, salary slashes and furloughs are happening across the agencies which includes DDB, BBDO, TBWA\Chiat\Day, Fleischman Hilliard, Goodby, Silverstein and Partners and more. According to Ad Age, Wren issued a memo to all 70,000 … Continue reading “It’s “Ominous-com” as CEO John Wren predicts layoffs”
2+ Congrats are in order for Ashley Ford. EightVFX has bolstered its management team with the appointment of Ford as Executive Producer. In her new role, she will oversee bidding and incoming productions as well as new and existing relationships with directors and production companies. With her deep expertise in business development and sales, she … Continue reading “EightVFX taps Ashley Ford as new Executive Producer”
2+ Only 2% of popular music is produced by women. Two percent. That’s terrible. RadicalMedia’s director Mollie Mills teamed with TBWA\Chiat\Day LA to create Underdog, a promo spot for The Grammys. This video highlights an all female choir performing Underdog by Alicia Keys. The choir is made up of women of all ages, colors and body … Continue reading “RadicalMedia’s Mills directs Grammys promo ‘Underdog’”
2+ And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old … Continue reading “Our top five Super Bowl spots for 2020”
1+ This is how you do a Super Bowl spot. Mtn Dew Zero Sugar has released their Big Game offering starring Breaking Bad’s Bryan Cranston and Black-ish’s Tracie Ellis Ross. The :30-second spot, from TBWA\Chiat\Day New York kicks off an omni-channel marketing campaign that touts the tagline “As Good As the Original, Maybe Even Better,” … Continue reading “Cranston, Ross “shine” in Mtn Dew Super Bowl spot”
1+ At $5.6 million per 30 seconds, brands are not wasting any time prepping for us for what they will roll out on February 2 during Super Bowl LIV. Mountain Dew, along with new agency TBWA\Chiat\Day New York is no different. This year, the sugary brand has offered audiences a taste of what is to … Continue reading “Heeeeere’s Mountain Dew in new ‘Shining’ parody”
2+ Listen to this – popular music streaming app, Pandora, today announced that its redesigned mobile experience is now available for all listeners after initially rolling out to select users in October. The new features are designed to enhance discovery and give listeners exposure to Pandora’s vast library of on-demand music and podcasts, personalized content … Continue reading “Spot Welders’ Bull edits ambitious Pandora campaign”
1+ The Reel 360 Team suspects Jayanta Jenkins will be having an extremely happy Thanksgiving or working his ass off. The award-winning creative leader has been named by Cheil Worldwide as its global executive creative director for Samsung Mobile. With almost 17 years in the business as a creative guru, Jenkins will be responsible for … Continue reading “Cheil names Jenkins global ECD for Samsung Mobile”
