TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

TBWA\Chiat\Day comes out in support of Transgender community

Grounded in creativity, TBWA\Chiat\Day NY has a foundational belief in Allyship and Equality. Recently, a Nashville-based employee brought the dehumanizing, degrading, and transphobic Bill 1182 to the agency’s Diversity, Equity and Inclusion Leads attention. This bill requires Tennessee businesses to add ‘warning’ signs to multi-stall bathrooms if they allow Transgender people to use the bathrooms … Continue reading “TBWA\Chiat\Day comes out in support of Transgender community”

TBWA\Chiat\Day: Leadership changes

TBWA\Chiat\Day Los Angeles today announced the elevation of Erin Riley to Chief Executive Officer and Jen Costello (We like this name) to Chief Strategy Officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with the agency recently winning including Discover, … Continue reading “TBWA\Chiat\Day: Leadership changes”

Nancy Reyes elevated to CEO of TBWA\Chiat\Day

TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”

Groupon taps TBWA\Chiat\Day NY

Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a new … Continue reading “Groupon taps TBWA\Chiat\Day NY”

TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’

For Thanksgiving, TBWA\Chiat\Day Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. And it’s without a doubt our “Reel Ad of the Week.” The LAPD and the Watts community have endured strife, conflict and … Continue reading “TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’”

TBWA\Chiat\Day revs up for mobile version of Mario Kart

Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be launched … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”

McDonald’s moves McCafé project to TBWA\Chiat\Day

That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves the … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

TBWA\Chiat\Day NY Taps vet Al Merry for ECD role

(NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead the … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”

Gary Vaynerchuk launches Eva Nosidam Productions

Gary Vaynerchuk today announced the launch of a new production studio, Eva Nosidam Productions. The name, which spells Madison Ave backwards, signifies the intent of the company – to be the antithesis of Madison Ave by creating ads that don’t feel like ads but rather content that moves and engages people. Maya Brewster-Dorian will lead … Continue reading “Gary Vaynerchuk launches Eva Nosidam Productions”

Veterans Affairs, Ad Council launch anti-suicide campaign

There is hope. Resources are available and treatment can work. Suicide is preventable. The suicide rate among Veterans in 2019 was 52% higher than non-Veteran adults in the U.S., according to the 2021 National Veteran Suicide Prevention Annual Report. As part of their ongoing efforts to combat this national crisis, the Department of Veterans Affairs … Continue reading “Veterans Affairs, Ad Council launch anti-suicide campaign”

BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’

Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The MUSIC IN COLOR … Continue reading “BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’”

Devonta Smith moves into 11th season of Nissan’s ‘Heisman House’

Nissan’s beloved Heisman House is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new … Continue reading “Devonta Smith moves into 11th season of Nissan’s ‘Heisman House’”

72andSunny strengthens creative and brand leadership teams

Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”

Hera! Serena Williams is Wonder Woman in spot for DIRECTV

Move over Gal Gadot. On August 2nd, DIRECTV became a new company comprising all of AT&T’s previously held US video assets. With a new overall look and feel introduced for DIRECTV, TBWA\Chiat\Day LA has shares the first-ever advertising campaign for DIRECTV Stream, formally AT&T TV. Launched on social platforms and national TV, the ‘Get Your … Continue reading “Hera! Serena Williams is Wonder Woman in spot for DIRECTV”

Snickers’ hungry social media manager botches Twitter fleets

Ever heard of Fleets? It was Twitter’s real-time video-sharing platform (a-la Instagram Stories, SnapChat etc.), and it went defunct yesterday, August 3rd. While most brands clamor to be the first on any new social platform, Snickers comedically became the last brand to ever use Fleets, just before it went extinct. August 3rd also happens to be … Continue reading “Snickers’ hungry social media manager botches Twitter fleets”

ADCOLOR to honor Daniel Dae Kim at 2021 awards

ADCOLOR today announced the nominees and honorees for its 15th Annual ADCOLOR Awards. Since 2007, the Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.” According to … Continue reading “ADCOLOR to honor Daniel Dae Kim at 2021 awards”

Family Equality calls for unity this Parents’ Day

Ahead of Parents’ Day this Sunday July 25, Family Equality is calling on Americans to join its mission in advocating for every LGBTQ+ person to have the right and opportunity to form and sustain a loving family. With 63% of North American LGBTQ+ millennials considering becoming parents for the first time or having more children (Family Equality … Continue reading “Family Equality calls for unity this Parents’ Day”

Imaginary Forces: Anthony Gibbs joins as CD

Imaginary Forces (IF) welcomes Anthony Gibbs as Creative Director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google, among many others. “Anthony is smart, talented, and kind,” Peter Frankfurt, IF Co-Founder/Executive Creative Director. “As a director, designer, and leader, he … Continue reading “Imaginary Forces: Anthony Gibbs joins as CD”

Julia Neumann named CCO at Johannes Leonardo

Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”