TBWA\Chiat\Day New York hires Rori DuBoff

Today, TBWA\Chiat\Day New York announced the appointment of Rori DuBoff as Chief Innovation Officer. With more than 20 years of work in experience design and business strategy, DuBoff will be responsible for driving innovation within TBWA\Chiat\Day New York, helping the agency’s clients architect their total brand experience and harness industry disruption, while evolving the agency’s own practices … Continue reading “TBWA\Chiat\Day New York hires Rori DuBoff”

TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

TBWA\Chiat\Day comes out in support of Transgender community

Grounded in creativity, TBWA\Chiat\Day NY has a foundational belief in Allyship and Equality. Recently, a Nashville-based employee brought the dehumanizing, degrading, and transphobic Bill 1182 to the agency’s Diversity, Equity and Inclusion Leads attention. This bill requires Tennessee businesses to add ‘warning’ signs to multi-stall bathrooms if they allow Transgender people to use the bathrooms … Continue reading “TBWA\Chiat\Day comes out in support of Transgender community”

TBWA\Chiat\Day: Leadership changes

TBWA\Chiat\Day Los Angeles today announced the elevation of Erin Riley to Chief Executive Officer and Jen Costello (We like this name) to Chief Strategy Officer. The promotions follow a year of reckoning and transformation for the creative industry, during which TBWA\Chiat\Day LA met the challenges and saw exceptional growth in new business, with the agency recently winning including Discover, … Continue reading “TBWA\Chiat\Day: Leadership changes”

Nancy Reyes elevated to CEO of TBWA\Chiat\Day

TBWA today announced that Nancy Reyes is being elevated to Chief Executive Officer of TBWA\Chiat\Day New York. With this promotion, Reyes expands her role and takes over full leadership of the agency from Rob Schwartz, who has been CEO since 2015. It’s the latest step in a steady rise since Reyes joined the agency in April 2016 as Managing Director, … Continue reading “Nancy Reyes elevated to CEO of TBWA\Chiat\Day”

Groupon taps TBWA\Chiat\Day NY

Chicago-based Groupon, a global leader in local commerce, has selected TBWA\Chiat\Day New York—part of Omnicom Group—as its creative agency of record to help the company continue transforming its business into an experiences marketplace that helps people enrich their lives by discovering more of the world around them. The agency will partner with Groupon to develop a new … Continue reading “Groupon taps TBWA\Chiat\Day NY”

TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’

For Thanksgiving, TBWA\Chiat\Day Los Angeles and the LA Rams have released a moving film that pays tribute to the Watts Rams Youth Football Program and celebrates the unity and hope they have created. And it’s without a doubt our “Reel Ad of the Week.” The LAPD and the Watts community have endured strife, conflict and … Continue reading “TBWA\Chiat\Day helps Watts celebrate ‘Ramsgiving’”

TBWA\Chiat\Day revs up for mobile version of Mario Kart

Let me just say, I love this spot. Few video games have spanned generations where an adult can feel like a child again. But that’s Nintendo’s Mario Kart Tour. And I sure used to love me some Rainbow Road raceway. Still do. To kick off pre-registration for Mario Kart Tour, the soon to be launched … Continue reading “TBWA\Chiat\Day revs up for mobile version of Mario Kart”

McDonald’s moves McCafé project to TBWA\Chiat\Day

That didn’t take long. When Reel Chicago first reported in 2017 that McDonald’s was consolidating its account at newly formed Omnicom agency, We Are Unlimited, the team wondered how long would it take the brand to move one (just one) assignment to another agency. It’s nothing against We Are Unlimited, the REEL Team loves the … Continue reading “McDonald’s moves McCafé project to TBWA\Chiat\Day”

TBWA\Chiat\Day NY Taps vet Al Merry for ECD role

(NEW YORK – 9 May 2018) TBWA\Chiat\Day New York announced that Al Merry will join the agency as Executive Creative Director later this month. Merry is an award-winning creative director, and an eight-year veteran of Wieden+Kennedy, where he held creative posts in London, New York and Amsterdam. At TBWA\Chiat\Day New York, he will lead the … Continue reading “TBWA\Chiat\Day NY Taps vet Al Merry for ECD role”

Madeline Clayton directs touching spots for Mayo Clinic

Working with TBWA\Chiat\Day New York, Curfew has produced two spots for Mayo Clinic Health System with director Madeline Clayton at the helm. The two thirty-second spots, “Pet Rock,” and “Stairs,” highlight the special attention medical providers give at Mayo Clinic Health System, where Clayton’s spots showcase how their patients are more than just a number … Continue reading “Madeline Clayton directs touching spots for Mayo Clinic”

It’s Dak Prescott v. Real Housewives for DirecTV

The TV category is fragmenting more every day (40 streaming services, 100 passwords, strange links on the internet to watch the game, etc.)… not exactly an entertaining way to get entertainment. This new campaign shows DirecTV is the antidote to the category nonsense. Launching last week, TBWA\Chiat\Day LA is pitting Dallas Cowboys quarterback Dak Prescott … Continue reading “It’s Dak Prescott v. Real Housewives for DirecTV”

Principal Financial Group focuses on what matters

According to a spokeswoman for the Principal Financial Group, 65% of employers plan to add new benefits to improve employee retention and saving more for retirement is the #1 financial priority for employees. But attracting new employees and retaining current ones is at an all-time low as a result of the pandemic. The tables have … Continue reading “Principal Financial Group focuses on what matters”

Hilton is here for the stay in new campaign

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a … Continue reading “Hilton is here for the stay in new campaign”

Mark Hamill wields French Toast Sticks in JIB campaign

Mark Hamill knows a thing or two about clowns. In addition to playing Luke Skywalker in Star Wars Episodes 4-6 and 8-9, Hamill infamously voiced The Joker in the animated Batman, Batman Beyond and Justice League series. Now, Hamill takes on another infamous clown, Jack, in TBWA\Chiat\Day Los Angeles‘ first campaign for Jack in the … Continue reading “Mark Hamill wields French Toast Sticks in JIB campaign”

BSSP welcomes next wave of creative talent

Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”

Travelers uses Children’s POV in new work

The new Travelers’ campaign, from TBWA\Chiat\Day, takes the unique perspective of children, who see the world as a more wonderous place than adults. The three films — Ellison, Birthday and Ocean — showcase how well-handled disasters can feel like magic, and also act as a metaphor to how we’re slowly returning to normalcy after a chaotic last two years. Watch below: … Continue reading “Travelers uses Children’s POV in new work”

Squeak E. Clean provides score for transgender film Gender Outlaw

Cross Step Content has announced the upcoming premiere of its first film, Gender Outlaw, a bodysurfing story. Directed by Cross Step Content founder Peter Williams, the documentary tells the story of transgender athlete Tyler Wilde. International music studio Squeak E. Clean Studios crafted all original music, sound design, and final mix to accompany the gripping account of … Continue reading “Squeak E. Clean provides score for transgender film Gender Outlaw”

Washington Square Films adds Erik Curtis

New York-based commercial and film production company Washington Square Films has signed director/DP/photographer Erik Curtis for his first commercial representation. With a diverse skill set spanning a multitude of on-set roles, Curtis brings a distinct ability to elicit authentic performances in his work, from both actors and real people alike. His talent for creating comfortable … Continue reading “Washington Square Films adds Erik Curtis”

She Runs It co-launches START program for BIPOC women

501c3 organization She Runs It, today announced a partnership with digitalundivided, the leading non-profit leveraging data, programs, and advocacy to catalyze economic growth for Latina and Black women entrepreneurs. The two nonprofits will launch the She Runs It x digitalundivided: START Program. This new program is an early-stage, start-up accelerator modeled on digitalundivided’s decade-long history of providing … Continue reading “She Runs It co-launches START program for BIPOC women”