QuickBooks is warming up for the Super Bowl

(Courtesy TBWA\Chiat\Day)

What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game.

Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day LA, for the commercial, giving a glimpse into the ad’s direction and potential inspiration for new business owners just starting out. 

Watch the teaser, directed by Arts&Sciences’ Matt Aselton, below:

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The spot was created with agency partner TBWA\Chiat\Day LA, and is part of QuickBooks’ recently unveiled ‘Early Start’ campaign. The 30-second spot will air in the 4th quarter.  

The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.


CLIENT: QuickBooks

  • SVP, Chief Business Officer, QuickBooks: Daniel McCarthy
  • Director Global Brand Development, QuickBooks: Javier Martin
  • Group Manager Global Brand, QuickBooks: Natalie Alia
  • Senior Manager Global Brand, QuickBooks: Thom Suh
  • Senior Manager Global Brand, QuickBooks: Candace Lommerin
  • Associate Manager Global Brand, QuickBooks: Shannon Read
  • Principal Product Designer, QuickBooks: Suncica Lukic

CLIENT: MailChimp

  • Chief Marketing Officer: Michelle Taite
  • Senior Director, Marketing: Stephanie James
  • Senior Director, Brand and Creative: Katie Potochney
  • Senior Director, Brand: Michael Mitchell


  • CEO: Erin Riley
  • Chief Creative Officer: Renato Fernandez
  • Executive Creative Director: Kirsten Rutherford
  • Creative Director: Martin Insua
  • Creative Director: Ezequiel Soules
  • Art Director: Martin Insua, David DeRoma
  • Copywriter: Ezequiel Soules, Nathan Dills, Aaron Blitzstein
  • Executive Producer: Christopher Spencer
  • Senior Producer: Jeff Yee
  • Producer: Sophie Borris
  • Global Brand Lead: Carla Weaver
  • Business Director: Teddy Notari
  • Account Supervisor: Cady Pozolo
  • Operations Director: Claire Lynch
  • Global Planning Director: John Hickman
  • Strategy Director: Samira Shahabuddin
  • Associate Strategy Director: Laurelin Ontai
  • Senior Director of Data: Laura Mayer
  • Senior Data Strategist: Zahara Chaudhry
  • Director of Business Affairs: Robin Rossi
  • Talent Payment Managers: Leila Scheffer, Adele Orsen
  • Director of Traffic Operations: Dessiah Davis
  • Traffic Manager: Anna Brito


  • Director: Matt Aselton
  • Director of Photography: Benn Martenson
  • Managing Partner / Executive Producer: Marc Marie
  • Partner / Managing Director: Mal Ward
  • Director of Production / Executive Producer: Christa Skotland
  • Executive Producer: Zoe Odlum

EDIT: Arcade Edit

  • Editor: Geoff Hounsell
  • Assistant Editor: Orion Fernando
  • Executive Producer: Crissy DeSimone
  • Senior Producer: Alexa Atkin

COLOR: Primary

  • Colorist: Gregory Reese
  • Executive Producer: Thatcher Peterson
  • Producer: Jenny Bright
  • Producer: Diane Valera
  • Coordinator: Jessica Clark

VFX: The Mill

  • Head of Finishing / 2D Lead Artist: Thomas Downs
  • Designer: Dom Han
  • Designer: Anastasia Skrebneva
  • Designer: Shawn Li
  • Designer: Greg Park
  • Compositor / Clean-up Artists: SriLakshmi Hanumath Prasad, Aravind Mani, Josidh Thuvvassery, Arun Kumar, Manish Kumar
  • Comp Supervisor: Laique Khan Quraishi
  • Producer: Noan John Vinod, Oindrila Mitra
  • Head of Production: Jennie Fischer
  • Executive Producer: Melody Alexander
  • Producer: Joel Paisner
  • Associate Producer: Emily Vecchi


  • Audio Mixer: Sam Casas
  • Sound Designer: Michael Anastasi
  • Additional Music: Adam Prinack
  • Executive Producer: Susie Boyajan
  • Music Supervision: BeGrizzlee
  • Music Supervisor: Andy Hamm
  • Producer: Scarlett Hannon

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