DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Created and developed by TBWA\Chiat\Day Los Angeles, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign, directed by O Positive’s Jim Jenkins, builds on the first iteration of DIRECTV’s Get Your TV Together ad series featuring Serena Williams – which was named to Ad Age’s best celebrity ads of 2021 – and kicks off with two spots calling back to iconic Ghostbusters imagery, including a GOAT-style Infomercial for consumers haunted by their cable service.
The creative also nods to fan-favorite elements from the Ghostbusters movie, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weapons and the GOATs’ choice of transportation, a Ghostbusters Ecto-1 replica car. Watch the fun below:
There’s also a spot that pokes fun at the old Ghostbusters commercial featured in the first film.
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“When we launched last August, the initial version of Get Your TV Together so accurately captured the entertainment magic as well as cheeky nature of the DIRECTV STREAM brand that we are continuing the franchise this spring,” said Vince Torres, Chief Marketing Officer, DIRECTV. “As the TV world continues to get complicated, I think viewers will really see our passion to bring sports and entertainment back together, all in one place. And it doesn’t hurt to have the help of Ghostbusters and some of baseball’s greatest icons,” says DIRECTV Chief Marketing Officer, Vince Torres.
The campaign builds on the first iteration of DIRECTV’s Get Your TV Together ad series featuring Serena Williams as Wonder Woman – which was named to Ad Age’s best celebrity ads of 2021 – and kicks off with two spots calling back to iconic Ghostbusters imagery, including a GOAT-style Infomercial for consumers haunted by their cable service.
The campaign will also launch with creative social assets, including an AR game available on Facebook and Snapchat filters, including one to use while at the ballpark.
The GOATbuster will go live across on-air, outdoor, digital and multimedia channels. In addition, the first National Game GOATBusters will air in the national broadcast of Dodgers at Padres on 4/23 on MLB Network.
I ain’t afraid of No Goats.
CREDITS:
CLIENT: DIRECTV Marketing
- Vince Torres: Chief Marketing Officer
- Kendall Thaker: VP, Advertising and Go-To-Market
- Sheri Holmes: Senior Director, Product Marketing Management
- Jenn Wang: Lead Product Marketing Manager
- Ty Tanioka: Product Marketing Manager
AGENCY: TBWA\Chiat\Day Los Angeles
- Erin Riley: CEO
- Renato Fernandez: Chief Creative Officer
- Jason Karley: Group Creative Director
- Mark Winters: Creative Director
- Ryan Buckley: Creative Director
- Tyler Archibald: Senior Copywriter
- Will Holmes: Senior Art Director
- Andrew Bae: Jr. Art Director
- Bruno Regalo: Head of Art & Design
- Jake Skirving: Senior Designer
- Andrea Nazario: Jr. Designer
- Guia Iacomin: Director of Content Production
- Alicia Portner: Senior Producer
- Dena Moore: Executive Art Producer
- Elisabeth Fried: Senior Art Producer
- Ryan McDonald: Art Producer
- Dessiah Davis: Director of Traffic Operations
- Marian Cabasso: Traffic Manager
- Robin Rossi: Director of Business Affairs
- Jen Costello: Chief Strategy Officer
- Jesse Unger: Group Strategy Director
- Laura Gorder: Senior Strategist
- Hannah Schweitzer: Jr. Strategist
- Albert Kim: Head of Connections Planning
- Kevin Bautista: Associate Director of Connections
- Laura Mayer: Data Director
- Zahara Chaudhry: Senior Data Strategist
- Matt Theisen: Brand Lead
- Carlos Quintanilla: Account Supervisor
- Bridget Derraugh: Account Executive
- Lawrence Gonzales: Project Manager
PRODUCTION: O POSITIVE
- Director: Jim Jenkins
- EP: Ralph Laucella
- Producer: Marc Grill
- Head of Production : Devon Clark
- DP: Gyula Pados
- PD: Jason Edmonds
- AD: Greg McCollum
- Costume Designer: Michelle Martini
EDIT: ARCADE
- Editor: Geoff Hounsell
- Assistant: Paulo Miramontes
- Producers: Alexa Atkin & Tom Barnett
- EP: Crissy DeSimone
VFX: THE MILL
TBWA & CRITICAL MASS
- Executive Creative Director: Nathan Kane
- Shoot Supervisor: James Mulholland
- Shoot Supervisor: Nathan Kane
- Executive Producer: Clairellen Wallin
- Sr Producer:Jack Williams
- Producer: Chanelle Larios
- Production Coordinator: Kyla Graham
- Production Support: Siggy Chojnacki
- 3D Lead Artist: Justin Kurtz & Yong Chan Kim
- 2D Lead Artist: Andre Vidal & Krissy Nordella
- 2D Artist: Jay Lee, Jeeeun Lee, Yoon-sun Bae, Hailey Akashian, Felipe Passarani, Rajesh Kaushik, Noah Catan & Jiin You
- Animation Lead: John Wilson
- Animation: Jessica Castillo
- Finish Artist: Matt McDonald & Anton Anderson
- Graphic Animation Art Director: James van den Elshout
- Designer: Chris Szeto
- Concept Design: Maxim Kozhevnikov
- AUDIO POST/SFX: STRING & TINS Sound Designer: Culum Simpson
- Additional Sound Design: Joe Wilkinson
- Foley: Cobblestone Foley
- Audio Producer: Laura-Leigh Smith
MUSIC: WALKER
- Executive Producer: Sara Matarazzo, Stephanie Pigott
- Senior Producer: Danielle Soury
MIX: LIME
- Executive Producer: Susie Boyajan
- Sound Mixer: Matt Miller Mix
- Assistant: Ian Connie
BASEBALL FOOTAGE: STALKR RETOUCHING
- Diego Speroni: Digital Artist
- Francisco Speroni: Digital Assistant
- Freddy Fabris: Digital Producer
SONY PICTURES & GHOST CORPS
CRITICAL MASS
- Val Carlson: Chief Creative Officer
- Andrew Lavery: Executive Creative Director
- James Maclean: Creative Director
- Javier Olivares: Assoc. Creative Director
- Megahn O’Neill: Assoc. Creative Director
- Ryan Mesnchuk: Senior Art Director
- Taylor Lumley: Art Director
- Ana Benitez Duarte: Designer
- Peter Lagosky: Senior Copywriter
- Thomas Turner: Production Design Lead
- Daisy Swain: Copywriter
- Kyle Bottoms: Strategy Director
- Faith Tyrell: Sr. Strategist
- Stacia Parseghian: EVP Client Partner
- Maria Hodgeson: SVP Client Partner
- Lauren Rappaport: VP Client partner
- Andrew Burke: Sr. Account Director
- Carly Barnhart: Account Manager
- Sydney Woodman: Executive Producer
- Ashleigh Fehmie: Assoc. Program Director
- Lexi Scott: Sr. Producer
- Vince Varga: Sr. Producer
- Ian Wells: Sr. Producer
- Logan Knight: Assoc. Producer
- Luc Wilson: Assoc. Producer
PRODUCTION: O POSITIVE
- Director: Brian Billow
- EP: Ralph Laucella
- EP: Marc Grill
- Head of Production : Devon Clark
- Producer: Grayson Bithell
- DP: Don Davis
- Prod Designer: Jason Edmonds
- Costume Designer : Michelle Martini
- AD: Paul Norman
EDIT: ARCADE
- Editor: Fernando Raigoza
- Assistant: Joelle Graham
- EP: Crissy DeSimone
- Producers: Alexa Atkin & Tom Barnett
MIX: LIME
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
