Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”
Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”
Celebrated Director Errol Morris returned once again to Santa Monica-based Timber to collaborate with the award-winning visual effects team on a brand-new commercial campaign for Chipotle. Featuring Chipotle team members, the new spots continue the masterful display of Chipotle’s fresh, quality ingredients served with every meal. Timber provided conform, clean-up and post-production on the new … Continue reading “Timber, Errol Morris create sizzling Chipotle spot”
Happy Valentine’s Day to the Reel 360 readers! Avoid high-pressure decision-making with this new Valentine’s Day campaign for Jared, edited by Cut+Run’s Gary Knight and directed by Biscuit’s Clay Weiner for McKinney. The Jeweltones, a sage vocal group, once again lend their voices to help you find the right way to say I love you … Continue reading “Cut+Run’s Knight cuts V-Day campaign for Jared”
There is major beef going on between Popeyes and Chick-fil-A. Actually, chicken. In the vein of great fights like “The Thrilla in Manilla,” “The Hatfields and The McCoys” and “Trump vs Anyone else” we now are in the midst of the “Great Chicken Sandwich Wars.” And the weapons being used – Twitter memes. It all … Continue reading “The ‘Chicken Sandwich Wars’ will leave you fried”
If you watched any sports or Marvel movies this weekend, chances are you got to see the very funny Old Spice ads. ‘Never Let a Friend Lose His Swagger’ by Wieden+Kennedy Portland, shines a hilarious light on lonely guys, making the series Reel Ad of the Week. Apparently, Old Spice commissioned a study uncovering how … Continue reading “Old Spice heroically saves the day with swagger”
The women’s soccer World Cup begins Friday and the first game for the U.S. women is scheduled for June 11. Who better to fuel the next generation of female soccer stars than Mia Hamm, one of the most influential players in the history of sport? Hamm, who enjoyed life as a Gatorade spokeswoman from the … Continue reading “Mia Hamm, Mallory Pugh kick it in new Gatorade spot”
So how does one earn a “Reel Ad of the Week” label? It’s actually very easy, you have to bring a tear to the Reel 360’s teams’ eyes. Yes, make us cry from something so touching. Or… Be funny AF. And that is how Dollar Shave Club’s celebration to the man of the house – … Continue reading “Dollar Shave Club celebrates Father’s Day with ‘Dad bod’”
Wieden + Kennedy, Apple and MJZ lead Shortlist nominations. Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June. The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the year. … Continue reading “AICP announces Community Award and Shortlists”
Triple Breakfast Stack is burger giant’s first real breakfast news since 2013 McDonald’s has announced it has really big breakfast. Like really big. Really, really big. Arriving on November 1, the world will meet (and hopefully eat) McDonald’s new Triple Breakfast Stacks. It’s described as a sandwich that “doubles down on some of customers’ favorite … Continue reading “McDonald’s believes a big day deserves a big breakfast”
Captain Fantastic Elton John is back with a bang in a fun new SNICKERS ad The clever new SNICKERS ad, out September 1, 2018, sees Elton John venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he’s lost his edge due to hunger. The spot kicks off … Continue reading “Enjoy Elton John and Boogie in a new Snickers Ad”
Yesterday, an African American art director friend and I were looking at a spot for a brand, which will go unnamed, and we both blurted out the same reaction at the same time.
“I’m so tired of Midwest White Boy Humor!” We laughed. Laughed some more. And then talked seriously about what our reaction really meant.
I mean, I am half white, after all.
BORDEN® CHEESE TARGETS BUSY MOMS in an integrated campaign — including Martha Stewart’s Facebook Live show, the first for a cheese brand — from VSA Partners for marketing collective Dairy Farmers of America (DFA), headquartered in Kansas City.
