Comic icon Tracy Morgan is lending his talents to promote one of the most far-reaching federal policies to lift children out of poverty in more than 50 years.
Following the recent passage of The American Rescue Plan — a $1.9 trillion package to help Americans recover from the devastation wrought by the Covid-19 pandemic — Common Sense Media has partnered with ad agency Goodby Silverstein & Partners to encourage low-income families to claim money due to them through the newly improved Child Tax Credit — as much as $3,600 per child in an eligible family for one year.
GS&P created a series of PSAs to support the awareness effort starring Morgan. Directed by Clay Weiner of Biscuit Filmworks, the spots feature Morgan making honest and funny appeals to these families, urging them to not leave their money on the table by visiting MyRescuePlan.org, a website Common Sense created to help families access the Child Tax Credit and other new benefits under the American Rescue Plan. Watch below:
“Expanding the child tax credit is one of the most important domestic policies enacted in more than 50 years. It will lift millions of children out of poverty and help all families pay their bills,” said Jim Steyer, founder and CEO of Common Sense Media, a national nonprofit committed to children’s well-being.
“Most families will get the expanded credit automatically, but having the talents of Tracy Morgan, along with Goodby Silverstein & Partners, to help us spread the word will make a really big difference in getting millions of families enrolled in the child credit who do not currently receive it.”
“We are proud to help with the follow-through of this game-changing legislation,” noted Jeff Goodby, co-founder and co-chairman, GS&P. “There is nothing more important to our country than the health and nurturing of our children. Big thanks to Tracy for helping out.”
“It’s an incredible honor for us to be aiding the government’s effort to provide relief to millions of families who really need it,” says Jim Elliott, executive creative director at GS&P. “To have had the chance to write for Tracy and to shape work that delivers such an important message via his unmistakable humor has been a total joy.”