Just when it looked like The Devil Wears Prada 2 was settling into a comfortable reign atop the box office, Michael made it a thriller. Lionsgate’s Michael earned another $26.1
Focus Features is leaning hard into cursed romance, viral horror marketing, and internet-fueled obsession with its upcoming horror film Obsession, arriving exclusively in theaters May 15. Directed and written by
Priceline is dusting off one of advertising’s most recognizable brand characters and handing him to a new generation. In a nostalgia-fueled move designed to address rising travel costs and economic
Netflix is officially turning KPop Demon Hunters into a live touring spectacle. During the company’s 2026 Upfront presentation in New York, Netflix announced plans for its first-ever global concert tour
Full Contact has created the first-ever television campaign for Gerber Childrenswear, introducing a new platform called “Wiggle Room” centered on one painfully relatable parenting truth: babies outgrow clothes at an
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink
Wild Gift has signed French filmmaker Thomas Leisten Schneider to its roster for U.S. commercial representation, bringing aboard a director known for blending cinematic visuals with sharply offbeat comedy. Leisten
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spotlight its Gen
April 1 struck again. And as expected, brands showed up ready to mess with your feed. From fake product drops to oddly convincing stunts, this year’s batch of April Fools’
Colgate is reframing the role of a smile in its latest campaign, Your Smile Is Your Strength, which connects everyday routines to something deeper: resilience. Developed with VML, the campaign
TRESemmé is making a bold play for awards season relevance, launching its new “Get Your Hair on the A-List” campaign with a clear message: you don’t need a glam squad
Mazda is leaning all the way into storytelling for the launch of its 2026 CX-5, unveiling a cinematic, five-film campaign during the Oscars broadcast that reads like a mini studio
St. Patrick’s Day has long been dominated by one iconic drink: stout. But Kahlúa is offering a different kind of black and creamy option this year. With help from Wieden+Kennedy
Long before thirst traps took over the For You Page, Pamela Anderson running in slow motion down the beach defined a generation. So when Fox announced a Baywatch reboot, complete
Naked Smoothie is back on court, and so is its Chief Smoothie Officer. Coco Gauff returns in a new series of lighthearted spots introducing the “New Naked,” complete with refreshed
Zillow is bringing house hunting to Azeroth. As Blizzard Entertainment rolls out long-awaited player housing in World of Warcraft, Zillow has launched Zillow for Warcraft, a custom microsite that lets fans browse
After two decades helping New Yorkers navigate one of the most complicated real estate markets in the country, StreetEasy is celebrating its 20th anniversary with a new brand platform, “Be
White Castle is doubling down on cravings. America’s first fast food hamburger chain is expanding its “Crave Thy Castle” brand platform with two new spots, “News Caster” and “Order Up,”
Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social campaign created by All
Hero Cosmetics is proving that even breakouts can get a little love this Valentine’s Day. In a daring, social-first activation created with independent creative agency and production studio Humanaut, the
