Apple, call Timothée Chalamet by his name

Timothée
(Timothée Chalamet attends the “Bones and All” premiere at The Royal Festival Hall on October 08, 2022 in London, England CREDIT: Shutterstock)

Timothée Chalamet, who is currently eating up the silver screen (literally) in the acclaimed Bones and All, and will again star in the sequel to Dune coming later this year, still has a problem – he can’t get a series on Apple TV+.

The young actor is jealous and the star of our Reel Ad of the Week.

Following Jon Hamm (Top Gun: Maverick), The Call Me By My Name star is experiencing Apple TV+ envy as he watches fellow actors such as Jennifer Lawrence and Selena Gomez get their own projects in Causeway and the excellent documentary, Selena Gomez: My Mind & Me.

The spot tracks Chalamet beginning to obsess about why he’s not on the platform. It starts during a screening of CODA on the platform. Chalalmet then begins to doubt himself more and more as he sees a billboard for Emmy-winning Ted Lasso. He looks longingly at the ad, muttering “I could do TV.”

Chalamet also tells himself he could “do weird” while watching Severance, or “do prison” while streaming Blackbird in a bathtub. Aquaman himself, Jason Momoa, doesn’t help Chalamet’s demeanor when he brags, not humbly, that he’s just wrapped a new series, Chief of War. This sends Chalamet into a downward spiral, begging Apple to call him. Watch below:


REELated:


Again, developed by TBWA\Media Arts Lab and directed by MJZ’s Tom Kuntz, the spot is a nice follow-up to Hamm’s as we laugh watching Chalamet’s insecurity take over.

The campaign debuted during the NFL Divisional playoffs and will run on broadcast, digital, and organic social on @AppleTVPlus.

And Apple, call Timothée. The dude needs a show.


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Colin Costello is the West Coast Editor of Reel 360. Contact him at [email protected] or follow him on Twitter at @colinthewriter1

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