Jon Hamm has played many memorable roles – uh, Don Draper anyone? And don’t forget Kristen Wiig’s douchey boyfriend, in the 2011 smash hit Bridesmaids. Or Hamm as determined FBI Special Agent Adam Frawley, in The Town.
But while Apple TV+ is setting itself apart with its series and movies starring such A-Listers as Jennifer Aniston, Reese Witherspoon, Tom Hanks, Paul Rudd, Denzel Washington and Frances McDormand, there is a lack of well… Hamm. And the actor is not happy about it.
For its latest campaign, Apple TV+ teamed up with creative partner, TBWA\Media Arts Lab and Hamm himself, for an ongoing bit to promote both the Apple TV+ shows and films he is not in.
The new creative, directed by Hungry Man’s Wayne McClammy, shows Hamm home alone, flipping through an extensive list of shows and films on the Apple TV+ homepage. Hamm scrolls through a litany of marquee names and hit movies scroll until, he has an epiphany – he’s not featured on the Apple TV+ menu. Watch below:
The integrated campaign will run on broadcast, digital, and social on Apple TV+.
AGENCY: TBWA\Media Arts Lab
PRODUCTION COMPANY: Hungryman
Director Wayne McClammy
EDIT: The Den