Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical to...
Sonic Union is set to host an interactive workshop titled “Musical Bias and the Brief: A Workshop For The Storytelling Process in Original Film Composition” at Ciclope, the...
Sonic Union is welcoming Kimu Elolia to its podcast production team. Elolia is an experienced creative producer, journalist, and media strategist who has worked for both Spotif...
Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover....
A new campaign via agency JOAN Creative takes viewers on a comical journey through the aisles and offerings of convenience store chain Sheetz.
The spots are a part of a new...
Sonic Union is excited to support Toronto-based agency, The&Partnership, on a campaign that introduces Plenity to consumers. “Who Said” is an upbeat and playful spot th...
All over the world, Olympic fans and travelers had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were canceled. Now, although people c...
Sonic Union has promoted two Sound Designer/Mix Engineers, Kelly Oostman and Michelle Kerzner, and added respected Sound Designer/Mix Engineer Rob DiFondi to the company.
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For the first time in decades, the upward trend of school shootings in the U.S. declined in 2020, with March 2020 being the first March without a school shooting since 2002 –...
For the most part, it's been a pretty shitty year. We're separated from family and friends. Money is tight. Or in many cases nonexistent. And now we have the pressure of holida...
The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It's our time to shine, and this season Macy’s is inspiring shoppers to make t...
