Nike has launched its latest campaign, “What The Football,” ahead of this summer’s historic tournament. The campaign aims to celebrate female footballers from around the world who are making a difference in the game and inspiring others through the power of sport.
With a focus on growing women’s sports and redefining the athlete partnership model, Nike aims to better listen to athletes, serve them holistically, and collaborate with them to create positive change through sport.
The campaign features 11 renowned footballers who are Nike athletes: Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith, and Wang Shuang. Individual episodic films of these football heroes have also been released on the Nike Football YouTube page.
It opens with a father and daughter watching the iconic 1999 Brandi Chastain penalty kick, with the world title at stake. The film showcases the excitement and drama of the sport and captures the infectious fun of this summer’s global tournament, which is highly anticipated across multiple generations. Watch below:
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Tanya Hvizdak, VP of Global Women’s Sports Marketing at Nike, emphasizes the company’s belief in the power of athletes to drive change: “At Nike, we have always firmly believed that the voice of the athlete has the power to change the world. As we look to the future, many of our female athletes have a fresh perspective and ambition to create even bigger change. Together with them, we are partnering to deliver new product innovations and services, support communities, and expand sport for the next generation.”
“What The Football” highlights the momentum in women’s sports and demonstrates Nike’s commitment to serving and supporting female athletes. The company has a strong investment in women athletes and is dedicated to building a better game by listening to athletes, providing holistic support, and collaborating to create positive change through sport.
Nike’s commitment to building a better game extends to its partnership with a diverse group of athletes, from legends to rising stars. The company continually innovates to meet the needs of athletes, with initiatives that eliminate distractions, invest in the future of women’s sports through Nike’s Athlete Think Tank, and support athletes throughout their careers and transitions.
In addition, Nike will provide its most comprehensive athlete service offering ever during this women’s global tournament, including dedicated recovery spaces for athletes in Nike’s sponsored federations to find rest and rejuvenation between matches.
