Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel.
That idea is at the center of...
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the ca...
Lexus and agency Walton Isaacson have unveiled a cinematic new campaign titled “The Standard of Amazing," a powerful brand repositioning that moves beyond product specs and ...
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening...
Wicked fans, prep yourselves to "Experience OZmazing" as Lexus partners with Universal Pictures for the highly anticipated film adaptation of Wicked, arriving in theaters on No...
Lexus is transforming its annual "December to Remember" campaign by shifting the focus from the iconic big red bow to the magic and thoughtful moments that define the holiday ...
For far too long, the seat chosen in an SUV has set the tone for the journey ahead. Lexus is set to introduce its first-ever 2024 TX, and in a new campaign, the company is shi...
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along wit...
What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving ...
Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment.
This year, the signat...
What if, in The Wizard of Oz, Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? In collaboration with Harris Reed, t...
There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today, Lexus debuts a mar...
Now, this is cosmic. The Eternals is having its red-carpet premiere tonight in Hollywood and to celebrate Lexus it’s drawing inspiration from the new cosmic heroes Lexus and ...
Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And...
Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it...
In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker's flagship sedan, the 2021 Lexus...
How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving cre...
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultur...
Last month, we reported that Lexus unveiled its first convertible in almost five years - the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Hones...
