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Plenty taps Bakery as creative AOR for premium strawberry launch
  • Reel Moves/Austin

Plenty taps Bakery as creative AOR for premium strawberry launch

By Reel 360 Aug 31, 2026
Plenty has named Austin-based creative agency Bakery as its creative agency of record, tapping the shop to help launch a new line of premium and ultra-premium strawberries grow...
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Dulce Vida lets the agave do the talking in “For Those Who Know”
  • REEL AUSTIN

Dulce Vida lets the agave do the talking in “For Those Who Know”

By Reel 360 Jun 29, 2026
Most tequila brands bring in a celebrity to tell you they are authentic. Dulce Vida is going straight to the source. The 100% USDA-certified organic, additive-free tequila b...
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Tree Hut’s “Sugar, Sugar” proves self-care is a group performance
  • REEL AUSTIN

Tree Hut’s “Sugar, Sugar” proves self-care is a group performance

By Reel 360 Jan 6, 2026
Tree Hut is stepping beyond social feeds and into mass media with its first-ever traditional, omnichannel brand campaign, developed in partnership with AOR, Bakery. Known fo...
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CALLEN makes two additions to leadership
  • Reel Moves/Austin

CALLEN makes two additions to leadership

By Reel 360 Dec 17, 2025
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Direc...
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Bakery announces four promotions to partner roles
  • Reel Moves/Austin

Bakery announces four promotions to partner roles

By Reel 360 Dec 15, 2025
Bakery has announced the elevation of four longtime agency leaders to partner roles, reinforcing the independent shop’s creative and operational leadership as it continues to...
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Texas Music Office opens applications for License Plate Grant
  • Music

Texas Music Office opens applications for License Plate Grant

By Reel 360 Nov 4, 2025
The Texas Music Office (TMO), part of the Governor’s Texas Economic Development & Tourism Office, is now accepting applications for the FY2026 Texas Music License Plate G...
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Disney+ unveils “EDGEOFYØR Seat” for Huluween
  • Spooktober

Disney+ unveils “EDGEOFYØR Seat” for Huluween

By Reel 360 Oct 21, 2025
This Halloween, Disney+ is turning fright night into a full-body experience with the debut of the EDGEOFYØR Seat, a limited-edition physical chair designed to keep viewers lit...
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Vera Bradley taps into Millennial nostalgia with Final Destination’s Devon Sawa
  • REEL AUSTIN

Vera Bradley taps into Millennial nostalgia with Final Destination’s Devon Sawa

By Reel 360 Aug 27, 2025
Every Millennial remembers their first bold, patterned Vera Bradley bag. Now, the iconic lifestyle brand is leaning into that nostalgia with its first-ever original short film,...
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Bumble seeks new creative agency match
  • Reel Moves/Austin

Bumble seeks new creative agency match

By Reel 360 Mar 24, 2025
The dating app that once encouraged women to make the first move is now making one of its own—Bumble has kicked off a high-profile agency review in search of a new creative p...
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Favor Delivery showcases “How Texas Orders In”
  • REEL AUSTIN

Favor Delivery showcases “How Texas Orders In”

By Reel 360 Aug 21, 2023
Favor Deliver is launching its most extensive advertising campaign yet, solidifying its position as the quintessential Texan way to have food brought to your doorstep. ...
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Camp Lucky Drives Post For Magnolia Series Van Go
  • Post

Camp Lucky Drives Post For Magnolia Series Van Go

By Reel 360 Apr 21, 2022
Our friends at Camp Lucky build on its collaboration with Magnolia Network providing post-production on season two of Van Go. In Van Go, Austinite and Chewy Design Co...
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Dell Blue goes full-on “rube” in new spot
  • REEL AUSTIN

Dell Blue goes full-on “rube” in new spot

By Reel 360 Oct 12, 2020
Dell Blue, the internal creative agency for Dell, launched a new campaign for the all-new UltraSharp monitor by Dell Technologies. The centerpiece of the campaign is a whimsica...
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Dell Blue goes into Dell Optimizer’s built-in AI
  • REEL AUSTIN

Dell Blue goes into Dell Optimizer’s built-in AI

By Reel 360 May 22, 2020
Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology's AI-based software for workstations and laptops. Celebrat...
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Playboy wants us to practice “Safe Six” in new PSA
  • REEL AUSTIN

Playboy wants us to practice “Safe Six” in new PSA

By Reel 360 May 15, 2020
Playboy has launched a cheeky (dare we say sexy?) PSA that points out the humorous similarities between the guidelines for social distancing and those for practicing safe sex. ...
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GSD&M, Periscope, Zimmerman reduce staffs
  • National

GSD&M, Periscope, Zimmerman reduce staffs

By Reel 360 Apr 24, 2020
Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based G...
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New Dodge spot from GSD&M celebrates frontliners
  • REEL AUSTIN

New Dodge spot from GSD&M celebrates frontliners

By Reel 360 Apr 20, 2020
As part of the One World: Together At Home which was globally televised last Saturday to support frontline health care workers and the World Health Organization, FCA premiere...
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Coronavirus forces cancellation of SXSW
  • National

Coronavirus forces cancellation of SXSW

By Colin Costello Mar 6, 2020
Amid growing concern in Austin, Texas over the Coronavirus (COVID-19) outbreak, the city has decided to cancel South By Southwest. The major annual tech, music, and film meetup...
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Dell Blue welcomes Lead Creative Editor Jason Uson
  • Reel Moves/Austin

Dell Blue welcomes Lead Creative Editor Jason Uson

By Reel 360 Jan 8, 2020
Dell Blue, the internal creative agency for Dell, has added Jason Uson as Senior Lead Creative Editor. An award-winning editor, Uson has worked on commercials, online content, ...
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