Today is World Homelessness Day, and ReloShare, the social-services booking marketplace, has teamed with adam&eveDDB U.S. on “No Room to Dream,” a visceral campaign tha...
WPP’s VML has cut fewer than 100 roles across North America, less than 1% of its regional workforce, as part of a capabilities realignment tied to growth areas, evolving tech...
De Beers Group is ushering in a new era for natural diamonds with “Desert diamonds,” a national campaign that bathes the brand’s iconography in the sunlit whites, champag...
Nature Valley has a fresh, creative identity, and a furry fan club to match. In its first outing with The Martin Agency, the brand rolls out “We Make Nature Delicious,” a c...
After nearly a decade in storage, McDonald’s is dusting off one of its most-loved promotions, MONOPOLY Game, and relaunching it for 2025 with a swagger that’s equal parts n...
Gap is leaning hard into generational cool for Fall/Winter 2025. The brand’s third GapStudio collection (out Oct. 2) arrived with a campaign starring Gwyneth Paltrow and her ...
PNC Bank is back with another chapter of its “Brilliantly Boring Since 1865” brand platform, this time roasting hypey money fads right in users’ feeds. The new social cam...
Alex Cooper is taking “Call Her Daddy” from the mic to Madison Avenue. The podcast star and Unwell founder has launched Unwell Creative Agency, a shop built to help brands ...
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else...
Wonderful Pistachios is doubling down on its Josh Allen partnership with a fresh, football-flavored chapter of “The Don’t Hold Back Snack” campaign—and a real-world ass...
The NBA tipped off its 2025–26 push today with “Start To Finish,” a new campaign rolling out across the NBA App and @NBA social channels that celebrates the sweat equity ...
The American Advertising Federation is saluting two culture-shapers who bridged entertainment and brand storytelling. At an Advertising Week New York kickoff this morning, the ...
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
The International Alliance of Theatrical Stage Employees (IATSE) has ratified a first-of-its-kind contract with the Association of Independent Commercial Producers (AICP) cover...
The Guardian is making a serious play for American attention with its first major U.S. brand campaign, a four-week burst built around an explicit promise: The whole picture. Cr...
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
For the latest addition to their Masterpiece campaign, GODIVA turned to agency Lippe Taylor, production company Fela, and actress and singer Leighton Meester (Gossip Girl)....
Six Flags Entertainment Corp. is putting a stake in Halloween, the crown jewel of theme park entertainment, because no other destination or holiday delivers more screams.
La...
Comcast’s Xfinity is unveiling Imagine That, a new brand platform designed to showcase how its connectivity and entertainment products work together to make life simpler, saf...
The American Optometric Association (AOA) has tapped professional baseball player Kike Hernández as the face of its new “Eye Deserve More” campaign, underscoring how in-pe...
