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Thing can’t wait to get his thingerprints on Cheetos
  • International

Thing can’t wait to get his thingerprints on Cheetos

By Reel 360 Oct 3, 2025
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
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IATSE ratifies first-of-its-kind contract with AICP for commercial workers
  • UNION NEWS

IATSE ratifies first-of-its-kind contract with AICP for commercial workers

By Reel 360 Oct 3, 2025
The International Alliance of Theatrical Stage Employees (IATSE) has ratified a first-of-its-kind contract with the Association of Independent Commercial Producers (AICP) cover...
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The Guardian’s “The whole picture” lands in the U.S.
  • REEL NEW YORK

The Guardian’s “The whole picture” lands in the U.S.

By Colin Costello Oct 1, 2025
The Guardian is making a serious play for American attention with its first major U.S. brand campaign, a four-week burst built around an explicit promise: The whole picture. Cr...
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eBay rolls out “eBay Stories,” a global brand push
  • REEL NEW YORK

eBay rolls out “eBay Stories,” a global brand push

By Reel 360 Oct 1, 2025
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’...
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New GODIVA spot with Leighton Meester is a “Masterpiece”
  • REEL LA

New GODIVA spot with Leighton Meester is a “Masterpiece”

By Reel 360 Oct 1, 2025
For the latest addition to their Masterpiece campaign, GODIVA turned to agency Lippe Taylor, production company Fela, and actress and singer Leighton Meester (Gossip Girl)....
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Six Flags puts a stake in Halloween with terrifying short
  • Spooktober

Six Flags puts a stake in Halloween with terrifying short

By Colin Costello Oct 1, 2025
Six Flags Entertainment Corp. is putting a stake in Halloween, the crown jewel of theme park entertainment, because no other destination or holiday delivers more screams. La...
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Xfinity shocks new life back into Frankenstein
  • Spooktober

Xfinity shocks new life back into Frankenstein

By Colin Costello Sep 30, 2025
Comcast’s Xfinity is unveiling Imagine That, a new brand platform designed to showcase how its connectivity and entertainment products work together to make life simpler, saf...
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Kike Hernández champions eye health for AOA
  • REEL ST. LOUIS

Kike Hernández champions eye health for AOA

By Reel 360 Sep 26, 2025
The American Optometric Association (AOA) has tapped professional baseball player Kike Hernández as the face of its new “Eye Deserve More” campaign, underscoring how in-pe...
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New campaign elevates what’s next for Palisade Hyundai owners
  • REEL LA

New campaign elevates what’s next for Palisade Hyundai owners

By Reel 360 Sep 26, 2025
Hyundai leans into culture-forward storytelling with “Elevating What’s Next,” a new bilingual campaign launching the 2026 Palisade Hybrid and targeting modern Latino fami...
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Kia couple keeps rolling in part two of Sportage campaign
  • REEL LA

Kia couple keeps rolling in part two of Sportage campaign

By Reel 360 Sep 26, 2025
Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sporta...
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Elite Media launches “Keep it 100” pitch competition
  • The One Club

Elite Media launches “Keep it 100” pitch competition

By Reel 360 Sep 25, 2025
Elite Media is rewriting the rules of advertising with the launch of its “Keep it 100 Pitch Competition,” debuting October 17 at The One Club’s Where Are All the Black Pe...
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SPCSHP names Taryn Crouthers CEO
  • REEL MOVES/NEW YORK

SPCSHP names Taryn Crouthers CEO

By Reel 360 Sep 25, 2025
MSQ’s award-winning creative agency, SPCSHP (formerly Big Spaceship), has tapped Taryn Crouthers as CEO, succeeding Ranae Heuer as the company celebrates its 25th anniv...
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NikeSKIMS – engineered to perform. Styled to flex.
  • SPORTS

NikeSKIMS – engineered to perform. Styled to flex.

By Reel 360 Sep 25, 2025
Nike and SKIMS just unveiled their first joint apparel line — a head-to-toe “system of dress” built to sculpt, move, and look sharp from studio to street. The NikeSKIMS l...
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Avatar: Fire and Ash drops jaw-dropping trailer
  • Trailers

Avatar: Fire and Ash drops jaw-dropping trailer

By The Geek Sep 25, 2025
Pandora is calling—again. James Cameron unveiled a blazing new trailer and poster for Avatar: Fire and Ash, the third chapter in his record-shattering saga, opening December ...
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Cryptic “Alien Insurance” ads revealed as McAlvany campaign
  • Reel Tennessee

Cryptic “Alien Insurance” ads revealed as McAlvany campaign

By Reel 360 Sep 25, 2025
What looked like tongue-in-cheek classified ads about UFO abductions in The New York Times and The Wall Street Journal were, in fact, the latest stunt from McAlvany Financial G...
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VML and OREO turn crosswalks into shoppable “OREO Walks”
  • Reel Ohio

VML and OREO turn crosswalks into shoppable “OREO Walks”

By Reel 360 Sep 24, 2025
VML just took OREO’s playfulness off the shelf and onto the sidewalk. With “OREO Walks,” the agency transformed crosswalks outside select Kroger stores into cheeky, shopp...
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Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats
  • Reel Ad of the Week

Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats

By Colin Costello Sep 24, 2025
Football is back and so is Uber Eats' ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the ...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
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