Advertising news Archives

Advertising Awards

The Gerety jury has spoken: here are the winners for the 2025 edition

By Reel 360 Sep 2, 2025

The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO, B...

REEL LA

Borderlands 4’s ‘Quit Earth’ campaign makes noise

By Reel 360 Aug 31, 2025

The Borderlands 4 “Quit Earth” campaign, dreamt up by Battery, has been making waves this week, thanks to a mysterious global rollout that had fans guessing right up until ...

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Luquire gets weird (and brilliant) with job posting

By Reel 360 Aug 30, 2025

When indie agency Luquire needed a junior art director, they could’ve done what every other shop does: post a dry listing full of clichés about “team players” and “col...

REEL BOSTON

Progressive brings back “The Backup” campaign

By Reel 360 Aug 30, 2025

Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...

SPORTS

Nike and NFL unveil rivalries uniforms

By Colin Costello Aug 29, 2025

Everyone loves a rivalry. From the fans in the stands to the athletes on the field, few things fuel football quite like the clash of division foes. That’s the spirit behind R...

Trailers

Return to Silent Hill’s trailer divides fans

By The Geek Aug 29, 2025

After the well-received Silent Hill 2 video game remake brought the series back from the mists, anticipation was high for Christophe Gans’s next chapter: Return to Silent Hil...

Celebrity

Johnnie Walker taps Sabrina Carpenter to reimagine brand

By Reel 360 Aug 29, 2025

Johnnie Walker, the world’s top-selling Scotch whisky brand, has just taken a bold, music-forward step into the future. The brand announced a multi-year global partnership wi...

Reel Tennessee

BARK & Tombras unleash new dog-led platform

By Reel 360 Aug 28, 2025

BARK, the brand best known for making dogs (and their humans) happy, is taking a big leap into the food bowl. Partnering with Tombras, the company has launched “BARK in the B...

SPORTS

Nissan’s Heisman House hits the road for Season 15

By Colin Costello Aug 28, 2025

For 15 years, Nissan’s Heisman House has been a fall tradition—bringing together legends of college football for a season of hijinks, rivalry, and camaraderie. But this yea...

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Fanta brings Universal & Blumhouse horror icons to life

By Reel 360 Aug 28, 2025

Halloween season just got a whole lot scarier – and sweeter. Fanta has teamed up with Universal Pictures and Blumhouse for a first-of-its-kind global partnership that unites ...

REEL BUSINESS

Cracker Barrel reverts to classic logo amid backlash

By Reel 360 Aug 27, 2025

What in the New Coke is going on at Cracker Barrel? In a striking turn of events, the homestyle restaurant has swiftly reversed its latest logo overhaul, reverting to the famil...

REEL LA

Brendan Gibbons and Aaron Rosenbloom deliver stark PSA for Phone-Free Schools Movement

By Reel 360 Aug 27, 2025

As students head back to school, the Phone-Free Schools Movement is making a bold statement with a new black-and-white PSA that delivers a sobering look at how smartphones impa...

Reel Moves/Atlanta

Fitzco taps Chris Wallrapp as CEO

By Reel 360 Aug 26, 2025

Fitzco, part of BCG Worldwide, has named Chris Wallrapp as its new Chief Executive Officer, effective September 8. Wallrapp, who most recently served as CEO of Hill Holliday in...

Reel Ad of the Week

Apple helps those with Parkinson’s reclaim creative voice

By Reel 360 Aug 26, 2025

Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Re...

REEL NEW YORK

BRACH’S declares “It’s Candy Corn Season”

By Reel 360 Aug 26, 2025

Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unoffici...

REEL LA

Sarah Jessica Parker leads UGG Autumn/Winter campaign

By Reel 360 Aug 25, 2025

UGG has unveiled its Autumn/Winter 2025 campaign, Iconic From the First Step, with Sarah Jessica Parker front and center. Styled in some of the brand’s most beloved silhouett...

REEL MOVES/NEW YORK

Gravity Global acquires Marketing Doctor

By Reel 360 Aug 25, 2025

Full-service agency Gravity Global has acquired performance media agency Marketing Doctor, further strengthening its paid media expertise and integrated marketing services. The...

REEL NEW YORK

Bud Light and Shane Gillis crack open laughs with new campaign

By Reel 360 Aug 19, 2025

College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second se...

Legal

Former HLK employee, Danielle Bertothy, pleads guilty to Puerto Rico arson

By Reel 360 Aug 19, 2025

In one of the more bizarre cases in recent legal history, Danielle Bertothy, a 36-year-old former HLK Agency employee from St. Peters, Missouri, has pleaded guilty in federal c...

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KATSEYE stars in Gap fall campaign for low rise denim

By Reel 360 Aug 19, 2025

Gap is leaning into nostalgia and new energy with the launch of its Fall 2025 campaign, Better in Denim, fronted by global girl group KATSEYE. Set to Kelis’ early-2000s anthe...