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Now there’s a word for parents who have lost a child – Ollipsent
  • REEL NEW YORK

Now there’s a word for parents who have lost a child – Ollipsent

By Reel 360 Mar 19, 2026
Some campaigns sell. This one stops you cold. For the first time in the English language, there is now a word for a parent who has lost a child. It’s called ollipsent. And on...
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PATRÓN turns a simple pour into a Guillermo del Toro art piece
  • Reel Ad of the Week

PATRÓN turns a simple pour into a Guillermo del Toro art piece

By Colin Costello Mar 19, 2026
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN,...
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Heinz billboard celebrates Secret Agent actor Wagner Moura
  • Academy Awards

Heinz billboard celebrates Secret Agent actor Wagner Moura

By Reel 360 Mar 19, 2026
Heinz just pulled off one of the smartest — and funniest — marketing moves of awards season. While Hollywood flooded Los Angeles with traditional “For Your Consideration...
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Amazing! Spectacular! Watch Spider-Man: Brand New Day trailer
  • Trailers

Amazing! Spectacular! Watch Spider-Man: Brand New Day trailer

By The Geek Mar 18, 2026
Take my money. Seriously. Right now. The first trailer for Spider-Man: Brand New Day just dropped, and if you’re even remotely a Spidey fan, it hits that sweet spot between n...
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TRESemmé turns everyday hair into red carpet glam
  • Academy Awards

TRESemmé turns everyday hair into red carpet glam

By Reel 360 Mar 17, 2026
TRESemmé is making a bold play for awards season relevance, launching its new “Get Your Hair on the A-List” campaign with a clear message: you don’t need a glam squad to...
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Mazda debuts Hollywood-esque campaign during Oscars
  • Academy Awards

Mazda debuts Hollywood-esque campaign during Oscars

By Reel 360 Mar 17, 2026
Mazda is leaning all the way into storytelling for the launch of its 2026 CX-5, unveiling a cinematic, five-film campaign during the Oscars broadcast that reads like a mini stu...
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PUMA launches surreal H-Street campaign Starring Rosé
  • STYLE

PUMA launches surreal H-Street campaign Starring Rosé

By Reel 360 Mar 14, 2026
PUMA has teamed up with Anomaly to debut a new global campaign starring Rosé that reimagines suburban life in a surreal, tech-infused world centered on the brand’s revived H...
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Jameson declares it’s St. Patrick’s Season
  • REEL NEW YORK

Jameson declares it’s St. Patrick’s Season

By Reel 360 Mar 13, 2026
For Jameson Irish Whiskey, celebrating St. Patrick’s Day should not be limited to just one day. With a new campaign created by Ogilvy New York, the brand is expanding the hol...
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Kahlúa puts twist on St. Patrick’s Day with  new campaign
  • Reel London

Kahlúa puts twist on St. Patrick’s Day with new campaign

By Reel 360 Mar 13, 2026
St. Patrick’s Day has long been dominated by one iconic drink: stout. But Kahlúa is offering a different kind of black and creamy option this year. With help from Wieden+Ken...
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Chipotle is “Tatted Like a Chipotle Bag” for Friday the 13th
  • REEL LA

Chipotle is “Tatted Like a Chipotle Bag” for Friday the 13th

By Reel 360 Mar 13, 2026
Chipotle is turning back the clock to one of the internet’s most memorable viral moments. With help from Day One Agency, the brand is reviving its fan favorite “Tatted Like...
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Uber enlists Maura Higgins for “Irish Exit” campaign
  • REEL NEW YORK

Uber enlists Maura Higgins for “Irish Exit” campaign

By Reel 360 Mar 13, 2026
Uber is taking a different approach to St. Patrick’s Day marketing this year. Instead of encouraging revelers to stay out longer, the ride-sharing company is celebrating the ...
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Lanterns trailer lands…  um where’s the green?
  • Trailers

Lanterns trailer lands… um where’s the green?

By The Geek Mar 12, 2026
The first teaser for HBO Max’s Lanterns is finally here, and instead of a tidal wave of emerald hype, it has sparked a very specific fan complaint: for a show about the Green...
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Lowe’s “rolls out” new campaign, There’s no place like Lowe’s
  • REEL NEW YORK

Lowe’s “rolls out” new campaign, There’s no place like Lowe’s

By Reel 360 Mar 12, 2026
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind,...
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Uber Eats doubles down on ‘Get Almost, Almost Anything’ wave
  • REEL LA

Uber Eats doubles down on ‘Get Almost, Almost Anything’ wave

By Reel 360 Mar 11, 2026
Uber Eats is back with a second wave of its long-running “Get Almost, Almost Anything” campaign, once again turning product names into hilariously literal setups to spotlig...
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McDonald’s brings back 313 Day in Detroit
  • REEL DETROIT

McDonald’s brings back 313 Day in Detroit

By Reel 360 Mar 11, 2026
For the third straight year, McDonald’s is leaning into its hyperlocal love letter to Detroit with the return of its 313 Day initiative. This time, the brand is adding a new ...
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Dakota Johnson slips into Calvin Klein and steals Spring
  • Reel Ad of the Week

Dakota Johnson slips into Calvin Klein and steals Spring

By Colin Costello Mar 11, 2026
This might be Reel Ad of the Month. Calvin Klein has never exactly been in the business of subtle seduction, and its new Spring 2026 campaign with Dakota Johnson knows that per...
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Constant Contact… contacts TBWA\Chiat\Day LA for Brand Refresh
  • REEL MOVES/LA

Constant Contact… contacts TBWA\Chiat\Day LA for Brand Refresh

By Reel 360 Mar 10, 2026
TBWA\Chiat\Day LA has been named the creative partner for Constant Contact as the company looks to usher in a new phase of brand evolution centered on small-business growth. ...
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Gatorade Lower Sugar ushers in a new era of hydration
  • REEL LA

Gatorade Lower Sugar ushers in a new era of hydration

By Reel 360 Mar 10, 2026
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirs...
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Progressive expands the Dr. Rick Universe with a Podcast Special
  • REEL BOSTON

Progressive expands the Dr. Rick Universe with a Podcast Special

By Reel 360 Mar 9, 2026
Call it the "DRU!" Progressive, in partnership with AOR Arnold, is expanding the world of Dr. Rick with You Are Not Your Parents: A Dr. Rick Podcast Special, a 15-minute long-f...
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PurposeBuilt Brands expands Hanson Dodge partnership
  • REEL MOVES/MILWAUKEE

PurposeBuilt Brands expands Hanson Dodge partnership

By Reel 360 Feb 26, 2026
Hanson Dodge has been awarded two additional assignments from existing client PurposeBuilt Brands, the global manufacturer of specialty cleaning and pest control products. T...
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