TBWA\Chiat\Day LA has been named the creative partner for Constant Contact as the company looks to usher in a new phase of brand evolution centered on small-business growth.
The partnership arrives at a key moment for Constant Contact. As small businesses increase marketing investment to stay competitive in an inflationary environment driven by rapid AI adoption, the company is working to shift perception away from email marketing and toward its role as a broader, all-in-one growth partner. The goal is to position Constant Contact as a kind of “CMO in your pocket,” giving entrepreneurs tools that let them spend less time managing marketing and more time running their businesses.
TBWA\Chiat\Day LA will lead the brand relaunch, including a new global campaign and a comprehensive visual design system intended to reshape how Constant Contact appears across every touchpoint. The assignment is designed to help clarify and elevate the company’s role for its more than 460,000 customers worldwide, moving the brand story from functional utility to that of an indispensable business partner.
“Constant Contact has always been there for small businesses,” said TBWA\Chiat\Day LA Chief Creative Officer Pedro Pérez. “Our role is to help the brand be seen in the same way it helps its customers be seen: with clarity, confidence and cultural relevance.”
The collaboration pairs Constant Contact’s expanding product ecosystem, which includes email, social, events, SMS, automation and more, with TBWA\Chiat\Day LA’s track record of building culturally resonant platforms designed to drive both business results and brand affinity.
“We’re excited to work with TBWA\Chiat\Day LA in this next chapter of our business because they see brands the way we do: through the eyes of the customer,” said Smita Wadhawan, Chief Marketing Officer at Constant Contact. “We needed an agency that could help us stand apart and build a deeper, more emotional connection, and they bring the disruptive thinking to help us do exactly that.”
A refreshed brand identity and new global campaign are set to debut this summer, marking a more human and more expansive expression of Constant Contact in the market.
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