TRESemmé is making a bold play for awards season relevance, launching its new “Get Your Hair on the A-List” campaign with a clear message: you don’t need a glam squad to look like you belong at the Vanity Fair Party.
Timed to the Oscars and tied into the upcoming release of The Devil Wears Prada 2, the campaign blends fashion, film, and accessibility in a way that feels very 2026. Think high-gloss, high-style, but priced like a Target run.
At the center of it all is Paige DeSorbo, stepping into her role as the brand’s “Chief A-List Officer.” She leads a new spot alongside designer Christian Siriano, bringing her signature mix of humor and aspirational glam to the campaign. The positioning is sharp: champagne taste, prosecco budget, but still turning heads.
“Get Your Hair on the A-List” leans heavily into the idea that hair is no longer just part of the look; it is the accessory. And TRESemmé wants to be the shortcut to that level of polish without the Hollywood price tag. Watch below:
“Our legacy has been built on making the red carpet and runway accessible to people every day,” said Yoni Klein, Head of Marketing for TRESemmé North America. “We’re dismantling the old rules of beauty and making it clear: A-List status is now available to all.”
The campaign also doubles as a major entertainment tie-in. TRESemmé has signed on as the official hair partner for The Devil Wears Prada 2, rolling out limited-edition products inspired by the film ahead of its May 1 release. The lineup includes stylers with names like “Groundbreaking” Dry Texture Spray and “Runway Ready” Lacquer Shine Spray, clearly having some fun with the franchise’s DNA.
And because subtlety is not the goal here, the brand is also debuting a Hair Couture Dress at one of the Oscars’ biggest afterparties. Yes, a dress made of hair. Because if you’re going to crash the A-list conversation, you might as well kick the door in.
The campaign extends across TV, social, and digital, with distribution that mirrors how people actually engage with beauty content now, from TikTok tutorials to scroll-stopping runway looks.
Bottom line, this is smart brand positioning. It taps into the fantasy of Hollywood while selling the reality of convenience. And honestly, it’s the same lane you’ve been playing in with your casino work and branded storytelling. Just swap the slots for a blowout, and suddenly you’re in Miranda Priestly’s office.
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