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Columbia Sportswear’s Grim Reaper is killing it on social
  • Spooktober

Columbia Sportswear’s Grim Reaper is killing it on social

By Reel 360 Oct 31, 2025
Columbia Sportswear has teamed with adam&eveDDB London on an irreverent Halloween push that turns the Grim Reaper into a social influencer, @Reaper_1938, to promote the Pow...
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Kia unveils 2027 “Camouflage” Telluride ahead of global debut
  • REEL LA

Kia unveils 2027 “Camouflage” Telluride ahead of global debut

By Reel 360 Oct 30, 2025
Kia America is teasing the next evolution of its flagship SUV with the reveal of a stunning pre-production 2027 Telluride, cloaked in a custom camouflage wrap that hides as muc...
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Hackensack Meridian Health treats viewers to a Healthy Halloween
  • Spooktober

Hackensack Meridian Health treats viewers to a Healthy Halloween

By Reel 360 Oct 29, 2025
While most brands are handing out candy this time of year, Hackensack Meridian Health (HMH) is serving up something even sweeter: better health. The healthcare system has launc...
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It’s Garage Beer x Jason Kelce vs The Predator in “Thermal Buzz”
  • Reel Ad of the Week

It’s Garage Beer x Jason Kelce vs The Predator in “Thermal Buzz”

By Colin Costello Oct 29, 2025
Sometimes, the best ads don’t just sell, they hunt. Garage Beer has teamed up with 20th Century Studios and Jason Kelce for Thermal Buzz, a tongue-in-cheek short film celebra...
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Ferragamo’s “Hug Bag” takes center stage in short film, The Affair
  • REEL NEW YORK

Ferragamo’s “Hug Bag” takes center stage in short film, The Affair

By Reel 360 Oct 29, 2025
A woman. Her handbag. One luxurious secret. The Affair, directed by Matteo Mosterts and produced by Florence and Habitant for Ferragamo’s FW25 collection, reimagines passion ...
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R&R Partners welcomes Mayumi Tatsuta as GCD
  • REEL MOVES/LAS VEGAS

R&R Partners welcomes Mayumi Tatsuta as GCD

By Reel 360 Oct 29, 2025
Independent agency R&R Partners, known for its bold problem-solving and partnership-driven approach, has announced the addition of Mayumi Tatsuta as Group Creative Director...
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Custom Ink x Mekanism’s AI Superstudio bring the dead back
  • Spooktober

Custom Ink x Mekanism’s AI Superstudio bring the dead back

By Reel 360 Oct 28, 2025
Just in time for spooky season, Mekanism’s AI Superstudio has resurrected Halloween spirit with a new campaign for Custom Ink that’s equal parts eerie and hilarious. Tit...
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Rover celebrates every pet quirk and tail wag in campaign
  • Reel Seattle

Rover celebrates every pet quirk and tail wag in campaign

By Reel 360 Oct 28, 2025
Rover, the world’s largest online marketplace for loving pet care, has launched “We Get Your Pet," a new national campaign that celebrates the beautifully weird personaliti...
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For indie agencies measurable results define winning work
  • POV

For indie agencies measurable results define winning work

By Gavin Lester Oct 28, 2025
There’s a perception in our industry that great creative and awards naturally go hand in hand. But awards alone don’t keep clients coming back. And for independent agencies...
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Metabo HPT launches “Bring Back Shop Class” campaign
  • REEL LA

Metabo HPT launches “Bring Back Shop Class” campaign

By Reel 360 Oct 28, 2025
As the U.S. continues to grapple with a growing shortage of skilled labor, power tool manufacturer Metabo HPT, a KOKI Group brand, has launched “Bring Back Shop Class," a na...
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“Every Moment Matters” in Mercy University campaign
  • REEL RICHMOND

“Every Moment Matters” in Mercy University campaign

By Reel 360 Oct 27, 2025
As Mercy University marks its 75th anniversary, the institution is rolling out a new brand campaign that highlights the moments, big and small, that shape the student experienc...
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Exclusive: Sarah Michelle Gellar and Turo “slay” car ownership
  • Spooktober

Exclusive: Sarah Michelle Gellar and Turo “slay” car ownership

By Reel 360 Oct 23, 2025
Forget haunted houses, the real horror story is the car dealership. Turo has teamed up with Sarah Michelle Gellar to turn the nightmare of car ownership into pure Halloween fun...
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Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home
  • REEL MINNEAPOLIS

Hoo Hoo! Pillsbury Doughboy celebrates his 60th bday at home

By Reel 360 Oct 22, 2025
The Pillsbury Doughboy is turning 60, and he’s celebrating like never before by inviting fans inside his home for the first time. To mark the milestone, the beloved mascot ha...
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Dove’s “Change the Compliment” earns highest System1 score
  • REEL NEW YORK

Dove’s “Change the Compliment” earns highest System1 score

By Reel 360 Oct 22, 2025
Dove’s latest campaign, “Change the Compliment,” is proving that authenticity and emotional storytelling still drive results. The global campaign, created by Zulu Alpha K...
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Droga5 names Rafael Rizuto CCO of NYC and the Americas
  • REEL MOVES/NEW YORK

Droga5 names Rafael Rizuto CCO of NYC and the Americas

By Reel 360 Oct 22, 2025
Droga5 has named acclaimed creative leader Rafael Rizuto as Chief Creative Officer of New York and the Americas, marking a bold new chapter for the agency’s flagship office. ...
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lūquire summons ‘Agency Nightmare Apparel’
  • Spooktober

lūquire summons ‘Agency Nightmare Apparel’

By Reel 360 Oct 22, 2025
Just in time for Halloween, lūquire is unleashing something straight out of a creative’s worst nightmare: Agency Nightmare Apparel, a limited-edition merch line inspired by ...
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Jury Presidents announced for The One Show 2026
  • The One Club

Jury Presidents announced for The One Show 2026

By Reel 360 Oct 21, 2025
The One Club for Creativity has revealed the global creative leaders who will serve as Jury Presidents for The One Show 2026, one of the world’s most prestigious awards progr...
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Battery drops high energy campaign for Splice INSTRUMENT
  • REEL LA

Battery drops high energy campaign for Splice INSTRUMENT

By Reel 360 Oct 21, 2025
Music gets its moment of evolution in a fun, high-energy new campaign from Battery for Splice, the platform powering music creation for millions of producers worldwide. With...
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All the Best People Are Dogs according to Life360 campaign
  • Reel Ad of the Week

All the Best People Are Dogs according to Life360 campaign

By Colin Costello Oct 21, 2025
Who are we to argue - according to location-sharing maker, Life360, your dog is probably the best member of your family. Truth. More loyal than your cousin, less complicated ...
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MADE wins $50,000 at Inaugural “Keep It 100” Pitch Competition
  • The One Club

MADE wins $50,000 at Inaugural “Keep It 100” Pitch Competition

By Reel 360 Oct 20, 2025
MADE, a blockchain-powered verification platform designed to protect Black creativity and commerce, claimed the top prize in the first-ever “Keep It 100” Pitch Competition,...
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