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How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad
  • Super Bowl

How Ben Affleck reunited ’90s TV Icons for Dunkin’s Super Bowl ad

By BANG Showbiz Feb 9, 2026
Ben Affleck turned the Super Bowl into a full-on ’90s sitcom reunion by enlisting a who’s-who of television icons for his latest Dunkin’ commercial. The actor, who has...
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Trump dumps on Bad Bunny’s halftime performance
  • Super Bowl

Trump dumps on Bad Bunny’s halftime performance

By BANG Showbiz Feb 9, 2026
Donald Trump has sharply criticized Bad Bunny’s Spanish-language Super Bowl LX halftime show, calling the performance “disgusting” and “one of the worst” in the event...
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Yep, that was a legit wedding Bad Bunny performed at halftime
  • Super Bowl

Yep, that was a legit wedding Bad Bunny performed at halftime

By BANG Showbiz Feb 9, 2026
Bad Bunny turned his Super Bowl halftime show into a once-in-a-lifetime love story by marrying a real-life couple on football’s biggest stage, after they originally invited ...
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Ben Stiller praises ‘incredible’ Benson Boone
  • Super Bowl

Ben Stiller praises ‘incredible’ Benson Boone

By BANG Showbiz Feb 9, 2026
Ben Stiller came away from his Super Bowl collaboration with Benson Boone convinced the breakout musician could easily make the jump into acting if he ever wanted to. Stille...
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Kurt Russell shares real reason he did Michelob spot
  • Super Bowl

Kurt Russell shares real reason he did Michelob spot

By BANG Showbiz Feb 9, 2026
Kurt Russell had a refreshingly honest reason for saying yes to a Super Bowl commercial this year: he was trying to keep pace with his dog. The actor stars alongside Lewis P...
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Levi’s debuts Behind Every Original for Super Bowl
  • Super Bowl

Levi’s debuts Behind Every Original for Super Bowl

By Reel 360 Feb 8, 2026
Levi’s used the Super Bowl spotlight to launch Behind Every Original, a new global campaign that celebrates cultural trailblazers by quite literally flipping the script. Debu...
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Bad Bunny’s Super Bowl Halftime Show was jaw-droppingly good
  • Super Bowl

Bad Bunny’s Super Bowl Halftime Show was jaw-droppingly good

By Reel 360 Feb 8, 2026
With all due respect, we're going to call him Bad-Ass Bunny! Bad Bunny transformed the Apple Music Super Bowl LX Halftime Show into a massive, high-energy celebration that blen...
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Ro makes Super Bowl debut With Serena Williams
  • Super Bowl

Ro makes Super Bowl debut With Serena Williams

By Reel 360 Feb 8, 2026
Ro is stepping onto the Super Bowl stage for the first time with a national commercial starring Serena Williams, marking the launch of its new “Healthier on Ro” campaign fo...
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Dunkin’ dips into ’90s sitcoms for Super Bowl
  • Super Bowl

Dunkin’ dips into ’90s sitcoms for Super Bowl

By Reel 360 Feb 8, 2026
Dunkin’ is cracking open a TV time capsule and letting the ’90s spill all over the Super Bowl, laugh track, VHS fuzz, and all. It's what happens when you mix Saved by the B...
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Claude targets OpenAI’s ads in Super Bowl debut
  • Super Bowl

Claude targets OpenAI’s ads in Super Bowl debut

By Reel 360 Feb 8, 2026
Anthropic's Claude is using the Super Bowl stage to make a pointed argument: not everything needs advertising, especially your conversations with AI. Making its Big Game deb...
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Novo Nordisk takes the Super Bowl field with Wegovy pill
  • Super Bowl

Novo Nordisk takes the Super Bowl field with Wegovy pill

By Reel 360 Feb 8, 2026
Novo Nordisk enters the Super Bowl spotlight for the first time this year with a Big Game commercial introducing Americans to the FDA-approved Wegovy pill, the first and only o...
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BYOMA debuts first-ever Super Bowl spot
  • Super Bowl

BYOMA debuts first-ever Super Bowl spot

By Reel 360 Feb 8, 2026
BYOMA is stepping onto television for the first time with The BYOMA Shorttime Show, a culturally fluent, digital-first campaign timed just ahead of the Big Game that turns a vi...
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Good neighbors still matter according to Rocket x Redfin
  • Super Bowl

Good neighbors still matter according to Rocket x Redfin

By Reel 360 Feb 8, 2026
Rocket and Redfin are using the Super Bowl stage to deliver a simple but timely message: being a good neighbor still matters. Debuting during Super Bowl LX, the new spot, Ameri...
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He Gets Us returns to Big Game for fourth straight time
  • Super Bowl

He Gets Us returns to Big Game for fourth straight time

By Reel 360 Feb 8, 2026
The faith-led He Gets Us campaign will return to the Super Bowl this weekend for the fourth consecutive year, continuing its distinctive presence on advertising’s biggest sta...
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Parker Posey joins Uber Eats ‘Foodspiracy’ for Super Bowl
  • Super Bowl

Parker Posey joins Uber Eats ‘Foodspiracy’ for Super Bowl

By Reel 360 Feb 8, 2026
Uber Eats has been slowly simmering a deliciously unhinged theory: what if football was never really about football at all, but a carefully orchestrated plan to sell food? From...
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Super Bowl ad puts big animal charities in the doghouse
  • Super Bowl

Super Bowl ad puts big animal charities in the doghouse

By Reel 360 Feb 8, 2026
Warning: This cute commercial may leave you barking mad. Ahead of kickoff on Super Bowl Sunday, the Center for the Environment and Welfare (CEW) is debuting a provocative new n...
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NFL, 72andSunny deliver powerful Super Bowl spot
  • Super Bowl

NFL, 72andSunny deliver powerful Super Bowl spot

By Reel 360 Feb 8, 2026
This is genuinely beautiful work from 72andSunny. Quietly powerful, emotionally precise, and confident enough not to shout. With “Champion,” the NFL delivers one of its mos...
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Life’s Greener for ICCU during Super Bowl LX
  • Super Bowl

Life’s Greener for ICCU during Super Bowl LX

By Reel 360 Feb 8, 2026
A tongue-in-cheek new campaign for Idaho Central Credit Union (ICCU) from Drake Cooper, produced by Good Behavior, is bringing a little extra green to Super Bowl Sunday, at lea...
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Bad Bunny admits to sleepless nights ahead of Halftime Show
  • Super Bowl

Bad Bunny admits to sleepless nights ahead of Halftime Show

By BANG Showbiz Feb 7, 2026
A week after crushing it at the Grammys, Bad Bunny says excitement and nerves are keeping him up at night as he counts down to his Super Bowl halftime performance. The 31-ye...
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Find out which Super Bowl spots are resonating before the game
  • Super Bowl

Find out which Super Bowl spots are resonating before the game

By Reel 360 Feb 7, 2026
System1 has released early findings from its Test Your Ad Competitive Edge platform, Super Bowl commercials are resonating most strongly with U.S. audiences, and show the grea...
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