Jeep and Highdive nominated for an Emmy

(Jeep nominated for Emmy)

Nominations for the 72nd Emmy® Awards were
announced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world.

The live ceremony, reimagined as a virtual event due to production restrictions resulting from the COVID-19 pandemic, was hosted by Supermarket Sweep star and Saturday Night Live alumnus Leslie Jones with presenters Laverne Cox (Inventing Anna), Josh Gad (Central Park), Tatiana Maslany (Perry Mason) and Television Academy Chairman and CEO Frank Scherma.

Chicago-based Highdive’s Jeep Super Bowl commercial starring Bill Murray, was nominated for Outstanding Commercial. The spot opens as the clock turns 6:00 a.m. “I Got You Babe” by Sonny & Cher starts playing, replicating the scene from the film. Phil Connors himself suddenly sits upright in bed. Twenty-seven years later, he’s stuck in Punxsutawney once again. Watch below:

Highdive and O Positive worked closely with Sony Pictures to ensure authenticity with the original film. Locations featured in the commercial include the original bed-and-breakfast where Bill Murray’s character Phil Connors wakes up every morning; the Town Square where the Groundhog Day Festival takes place in the original movie; and the restaurant in Woodstock, IL where Bill Murray’s character toasts to “world peace” in the original movie. 

Mark Gross, founder and Creative Director at Highdive told Reel 360, “Being nominated for an Emmy is a tremendous thrill for the entire agency. It was icing on the cake after being able to work with Bill Murray. It’s always nice to be recognized by talented creative minds outside of the Advertising industry. And unlike Cannes, it’s an award our Grandmothers can brag about.”

ALSO READ: Ted Danson, D’Arcy Carden react to Emmy noms

Other brands and agencies nominated for Outstanding Commercial were BBDO New York and SMUGGLER for “Back-to-School Essentials” for Sandy Hook Promise.

Somesuch x Revolver/Will O’Rourke and Droga5 London were nominated for “Before Alexa” from Amazon:

Apple AirPods’ fantastic “Bounce” was produced by Pulse Films and TBWA Media Arts Lab:

And finally, “The Look” from Procter and Gamble was nominated. The ground-breaking film was produced by Stink Films with Saturday Morning as the agency:

Hosted by Jimmy Kimmel and produced by Reginald Hudlin, the show will be broadcast, SUNDAY, SEPT. 20 (8:00-11:00 p.m. EDT/5:00-8:00 p.m. PDT), on ABC.

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The 2020 Creative Arts Awards will air on FXX on Saturday, September 19 at 8:00 p.m. EDT/PD


Colin Costello is the West Coast Editor of Reel 360. Contact him at or follow him on Twitter at @colinthewriter1