| Reel 360 – At the intersection of Advertising, Entertainment, Media and Production
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
2+ True American icon, Harley-Davidson came to Droga5 in February 2019 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers. The brand is currently entering new global markets and product segments, like LiveWire, at a rate like never before. And … Continue reading “Droga5 breaks new campaign for Harley-Davidson”
2+ Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”
3+ Accenture has entered into an agreement to acquire Droga5, one of the world’s most high-profile and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses. The acquisition will give Accenture … Continue reading “Accenture Interactive acquires Droga5”
3+ I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through … Continue reading “YMCA dives back into the community with new campaign from Droga5”
2+ The Telly Awards, the world’s largest honor for video and television content across all screens, has announced this year’s winners, including Jeff Buckley’s “Sky Blue Skin” music video from Sony Music Entertainment, Partizan’s Hewlett Packard “Print the Holidays” Christmas commercial (helmed by French director Michel Gondry), and the exciting psychological deepdive “Do We Have … Continue reading “Chance the Rapper, CBS, among 2020 Telly winners”
2+ Moldy Whopper, created by INGO Stockholm with DAVID Miami and Publicis Bucharest, tops the world with 23 finalist entries for The One Show 2020, the year’s largest global awards show in advertising and design recognizing excellence in creativity of ideas and quality of execution. All finalists will win either a One Show Pencil or Merit. Winners will be announced in a special streaming … Continue reading “BK’s Moldy Whopper leads One Show finalists”
2+ D&AD announces the Shortlisted Entries for categories across Impact, Side Hustle and Film Craft, as well as an official partnership with Adobe that will bring D&AD Awards 2020 and a selection of D&AD Festival keynotes to the creative community via Adobe Live from June onwards. The Shortlist follows the organization’s recent announcement to continue … Continue reading “150 entries shortlisted after Stage One of D&AD judging”
1+ Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
2+ In quick response to sudden volatility in the advertising and design industries brought on by the coronavirus pandemic, The One Club for Creativity has launched The One Club COVID-19 Jobs Board, a free resource for connecting people seeking work globally with agencies, design studios, production companies and brands looking to fill open positions. The free service … Continue reading “One Club offers free Jobs Board during COVID-19 crisis”
2+ Fuser, from gaming company Harmonix Music, is coming in the Fall and it is going to be hot. In anticipation of its arrival on PS4, Xbox One, Nintendo Switch and PC’s, advertising and marketing is gearing up. And who better to provide visual effects to a new spot promoting the game, which allows players … Continue reading “eightvfx colors the world for new game Fuser”
2+ Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as global executive creative directors on Instagram, which named Ogilvy its lead agency partner in 2019, while Della Mathew has been promoted to executive creative … Continue reading “Ogilvy bolsters creative team with key hires”
1+ Jon Dupuis, Global President, mcgarrybowen, announced that Lucia Grillo has been promoted to U.S. Chief Operating Officer. Grillo joined mcgarrybowen as Head of Operations only a year ago to oversee operations across the agency’s three U.S.-based offices: New York, Chicago, and San Francisco. In her elevated role, she will take on responsibilities for resource … Continue reading “mcgarrybowen names Grillo U.S. Operating Officer”
2+ Ogilvy Creative Director Kate Desmarais, Leo Burnett VP, Strategy Director Stephanie Dials and Accenture Designer Dahye Ok will represent Chicago on the The One Club for Creativity jury for its global 2020 Young Ones Student Awards, which identifies the best young creative talent at colleges around the world in a variety of creative disciplines. The gender-balanced … Continue reading “One Club announces jury for Young Ones Student Awards”
2+ New Yorkers are stereotypically known for being mad AF. If you were Thursday November 21, you were in luck if you happened to be in Times Square. It was here you could punch, kick, yell and do all kinds of other pissed off things to the new Angry Birds Venting Machine. The machine, concocted … Continue reading “New Yorkers rage against Angry Birds Venting Machine”
1+ TBWA\Media Arts Lab, the global creative agency dedicated to Apple, today announced the appointment of Marianne Stefanowicz as the agency’s first Chief Communications Officer. Reporting directly to TBWA\Media Arts Lab Global President Katrien De Bauw in the Los Angeles headquarters, she will be responsible for all internal and external communications, with an emphasis on … Continue reading “TBWA\MAL names Stefanowicz Chief Com Officer”
