Welcome to the Super Bowl, baby – From Huggies, Droga5

1+ Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”

Droga5 hit by round of layoffs

1+ Outlets report that Accenture Interactive owned agency, Droga5, has reportedly trimmed its U.S. staff by 7%. The layoffs were across all departments and levels. Reports say the reductions were COVID-19 coronavirus pandemic-related. “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long … Continue reading “Droga5 hit by round of layoffs”

Droga5 breaks new campaign for Harley-Davidson

2+ True American icon, Harley-Davidson came to Droga5 in February 2019 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers.  The brand is currently entering new global markets and product segments, like LiveWire, at a rate like never before. And … Continue reading “Droga5 breaks new campaign for Harley-Davidson”

Reel Ad of the Week: Droga5’s New York Times film

2+ Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”

Accenture Interactive acquires Droga5

3+ Accenture has entered into an agreement to acquire Droga5, one of the world’s most high-profile and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses. The acquisition will give Accenture … Continue reading “Accenture Interactive acquires Droga5”

YMCA dives back into the community with new campaign from Droga5

3+ I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through … Continue reading “YMCA dives back into the community with new campaign from Droga5”

Squeak E. Clean taps Michael Gross as Los Angeles ECD

1+ Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster … Continue reading “Squeak E. Clean taps Michael Gross as Los Angeles ECD”

Fiverr acquires Working Not Working

1+ Fiverr International Ltd. has announced the acquisition of Working Not Working, the leading platform for high-end creative talent. Working Not Working was founded in 2011 by Justin Gignac and Adam Tompkins. The site was initially created to help their friends and connections in the creative industry find jobs and new opportunities. The platform is trusted … Continue reading “Fiverr acquires Working Not Working”

Hush brings on Daniel Perlin as Director of Strategy

1+ Following the addition of Director of Technology Joshue Ott, experience design firm HUSH continues to strengthen its robust team by naming Daniel Perlin as their new Director of Strategy.  Building off of his extensive experience across the fields of design, art, architecture, and technology, Perlin will be a welcome addition to HUSH’s strategic, human-centered approach to experience design. By … Continue reading “Hush brings on Daniel Perlin as Director of Strategy”

Heavy Duty Projects taps Gaudio and Ade

1+ They’re turning up the volume at the bicoastal music company Heavy Duty Projects, as two new positions have been added that underscore the company’s robust growth.  The music-for-picture studio has named Maura Gaudio as Director of Business Development and Sebastian Ade as Associate Producer, both based out of New York. Their appointments were announced by … Continue reading “Heavy Duty Projects taps Gaudio and Ade”

Red Wing teams with 50 orgs for Labor Day initiative

1+ Red Wing Shoe Company, earlier announced its intention to bring back the true meaning of Labor Day with its #LaborDayOn initiative, which will look to help the 25 million unemployed Americans find jobs by switching from promoting its purpose-built footwear to promoting jobs. As the holiday, synonymous with discounts, sales and doorbuster deals, quickly … Continue reading “Red Wing teams with 50 orgs for Labor Day initiative”

One Club names first class for ONE School Program

1+ The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to … Continue reading “One Club names first class for ONE School Program”

Microsoft’s Hall wins One Show 2020 CMO Pencil

0 Congratulations are in order for Microsoft’s Chief Brand Officer Kathleen Hall. A jury of 13 leading global CMOs selected her as winner of The One Show 2020 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the past year. Hall picked up the prestigious award for “Changing … Continue reading “Microsoft’s Hall wins One Show 2020 CMO Pencil”

18 contenders battle for One Show’s 2020 CMO Pencil

1+ The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has assembled a jury of top marketers to meet online next week and select the winner for The One Show’s prestigious 2020 CMO Pencil. This year’s jury of 13 esteemed CMOs will gather on 19th August to discuss … Continue reading “18 contenders battle for One Show’s 2020 CMO Pencil”

One Club enlists Ez Blaine as ONE School expands west

1+ Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons.  The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly … Continue reading “One Club enlists Ez Blaine as ONE School expands west”

Wave Studios wins 2020 AMP Best in Show

1+ It’s back-to-back wins for the New York, London and Amsterdam based audio house Wave Studios, as the company won the Ryan Barkan Award for Best in Show at the 2020 AMP Awards with its work on Smirnoff’s “Infamous Since 1864” spot. The winner was revealed during a virtual presentation that took place earlier tonight … Continue reading “Wave Studios wins 2020 AMP Best in Show”

Jeep and Highdive nominated for an Emmy

2+ Nominations for the 72nd Emmy® Awards wereannounced yesterday recognizing a host of groundbreaking new programs and up-and coming talent and breakthrough commercials, along with beloved performers and hit shows that have been integral in helping television viewers navigate a changing world. The live ceremony, reimagined as a virtual event due to production restrictions resulting … Continue reading “Jeep and Highdive nominated for an Emmy”

ADCOLOR announces noms for 14th annual awards

1+ ADCOLOR announced the nominees and honorees for the 14th Annual ADCOLOR Awards. Since 2007, the awards have highlighted and honored the achievements of diverse communities in the advertising, marketing, PR, media and entertainment industries. They recognize those who go above and beyond to make a difference and embody the organization’s call to “Rise Up, Reach … Continue reading “ADCOLOR announces noms for 14th annual awards”

Editor Stacy Peterson and her gift for authenticity

1+ We have run many stories about post house Cut+Run. One editor, on their talented roster, who always stands out to us is Stacy Peterson. Stacy has demonstrated time and time again a unique gift for finding authenticity and the emotional core of every spot she edits and Reel 360 has been excited to cover. … Continue reading “Editor Stacy Peterson and her gift for authenticity”

AMP Awards names 2020 Curatorial Committee

1+ The AMP Awards for Music & Sound is getting ready to take the digital stage as it preps for its new show date of July 30. That’s when the winners of the 2020 competition for the best in music and sound for branding and marketing will be revealed during its virtual online presentation, according … Continue reading “AMP Awards names 2020 Curatorial Committee”