Droga5 leads One Show finalists with 44

The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. Droga5 … Continue reading “Droga5 leads One Show finalists with 44”

ADCOLOR taps Droga5 as AOR

ADCOLOR has announced the appointment of Droga5 as its creative agency of record. This partnership comes as ADCOLOR approaches its 15th anniversary and looks to amplify its influence and create a more extensive, interactive and restorative experience in 2021 and beyond. In 2020, the annual ADCOLOR Awards, Conference and FUTURES program went virtual for the … Continue reading “ADCOLOR taps Droga5 as AOR”

Welcome to the Super Bowl, baby – From Huggies, Droga5

Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets out … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”

Droga5 hit by round of layoffs

Outlets report that Accenture Interactive owned agency, Droga5, has reportedly trimmed its U.S. staff by 7%. The layoffs were across all departments and levels. Reports say the reductions were COVID-19 coronavirus pandemic-related. “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long term … Continue reading “Droga5 hit by round of layoffs”

Droga5 breaks new campaign for Harley-Davidson

True American icon, Harley-Davidson came to Droga5 in February 2019 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers.  The brand is currently entering new global markets and product segments, like LiveWire, at a rate like never before. And doing … Continue reading “Droga5 breaks new campaign for Harley-Davidson”

Reel Ad of the Week: Droga5’s New York Times film

Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to unlock … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”

Accenture Interactive acquires Droga5

Accenture has entered into an agreement to acquire Droga5, one of the world’s most high-profile and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses. The acquisition will give Accenture Interactive … Continue reading “Accenture Interactive acquires Droga5”

YMCA dives back into the community with new campaign from Droga5

I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through elementary … Continue reading “YMCA dives back into the community with new campaign from Droga5”

Cut+Run announces Beau Dickson promoted to Editor

Cut+Run announces that Beau Dickson has been promoted to Editor. Based in New York, Dickson’s work can be described as the harmonious intersection of narrative-enhancing graphics and editorial storytelling. The combination of unexpected things is where Beau’s creativity thrives — from exploring underserved stories to juxtaposing elements to develop a new vantage point. Throughout all of Dickson’s … Continue reading “Cut+Run announces Beau Dickson promoted to Editor”

David Droga joins Accenture Interactive as CEO

Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1st, 2021.  Brian Whipple, who has led Accenture Interactive for the last ten years, has announced his retirement from Accenture. Under Brian’s leadership, in fiscal year 2020 (ended Aug. 31st, 2020), Accenture … Continue reading “David Droga joins Accenture Interactive as CEO”

Tarjas (Tee) White and Yonít Spiegelman are now Squeak E. Clean

Global creative audio network Squeak E. Clean Studios has brought on senior producer Tarjas (Tee) White and composer Yonít Spiegelman to join its NYC team. White brings over a decade of experience as a music producer to his role, bringing a holistic perspective on the industry with extensive experience in music production across advertising and … Continue reading “Tarjas (Tee) White and Yonít Spiegelman are now Squeak E. Clean”

72andSunny: Bolsters leadership team

72andSunny Los Angeles continues to build talent momentum with the promotion of Zach Hilder to Executive Creative Director and the hiring of Shane Chastang, Group Brand Director and Devin Baker, Creative Director.  “As we continue to build our team, we seek fearless leaders who embody creative excellence and empower those around them to reach for … Continue reading “72andSunny: Bolsters leadership team”

ADCOLOR to honor Daniel Dae Kim at 2021 awards

ADCOLOR today announced the nominees and honorees for its 15th Annual ADCOLOR Awards. Since 2007, the Awards have highlighted and honored the achievements of diverse communities in the creative industries. The awards recognize those who go above and beyond to make a difference and who embody the organization’s mission of “Rise Up, Reach Back.” According to … Continue reading “ADCOLOR to honor Daniel Dae Kim at 2021 awards”

AICP: Beats by Dre’s “You Love Me” wins Best in Show

Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.   “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

Cut+Run: Editor Adam Bazadona heads to West Coast office

Editor Adam Bazadona, who has been based out of Cut+Run’s NY office since 2009, is heading west to join the team in San Francisco led by Partner/Editor Pete Koob and EP Deanne Mehling. Bazadona will continue to be available for projects nationwide.  “Adam has an incredible eye and his projects have an indelible imprint on both … Continue reading “Cut+Run: Editor Adam Bazadona heads to West Coast office”

One Show: Raja Rajamannar wins 2021 CMO Pencil

This year’s awards season officially comes to a close, as a jury of leading global CMOs unanimously selected Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, as the winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world’s single most impactful idea on a brand’s business from the … Continue reading “One Show: Raja Rajamannar wins 2021 CMO Pencil”

AMP Awards: Found Objects Wins Best in 2021 Show

An inspirational spot, titled “Rise and Shine” and created by the agency Light + Co. for the New Orleans Jazz & Heritage Foundation, won the Ryan Barkan Best in Show Award for New York’s Found Objects Music Productions at the 2021 AMP Awards for Music & Sound. The Best in Show winner was designed to … Continue reading “AMP Awards: Found Objects Wins Best in 2021 Show”

DDB North America introduces new growth team

DDB North America today announced a new growth team to oversee new business across the region. Elaine Purcell joins the North America leadership team as Chief Growth Officer and Adrienne Marcino joins as Business Development & Growth Director. The partnership will handle net new business and organic growth strategy across DDB’s North America Offices in the US and Canada. Says DDB North … Continue reading “DDB North America introduces new growth team”