Winners for the 2022 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at AICP Week’s Base Camp venue at the Angelika Theatre. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next … Continue reading “Droga5, BBDO, Burnett, Mill among AICP winners”
The AICP Awards today released the Shortlists for the 2022 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with … Continue reading “Droga5, BBDO, Chiat, SMUGGLER lead AICP Shortlists”
The ‘Good Ideas Deserve To Be Found’ campaign launched last year to celebrate how Meta platforms like Facebook and Instagram help people discover new businesses, services and products that align perfectly with their interests and passions all through personalized ads. In a critical time for small business recovery and to an irresistibly danceable beat, the campaign’s … Continue reading “Droga5 and Floria Sigismondi help Meta find good ideas”
The One Club for Creativity has announced that entries from 53 countries have been selected by its global juries of top creative leaders as finalists for The One Show 2021. All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021. Droga5 … Continue reading “Droga5 leads One Show finalists with 44”
ADCOLOR has announced the appointment of Droga5 as its creative agency of record. This partnership comes as ADCOLOR approaches its 15th anniversary and looks to amplify its influence and create a more extensive, interactive and restorative experience in 2021 and beyond. In 2020, the annual ADCOLOR Awards, Conference and FUTURES program went virtual for the … Continue reading “ADCOLOR taps Droga5 as AOR”
Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets out … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”
Outlets report that Accenture Interactive owned agency, Droga5, has reportedly trimmed its U.S. staff by 7%. The layoffs were across all departments and levels. Reports say the reductions were COVID-19 coronavirus pandemic-related. “Droga5 has made the decision to transition out a number of our people as we continue managing our business for the long term … Continue reading “Droga5 hit by round of layoffs”
True American icon, Harley-Davidson came to Droga5 in February 2019 with the ambition to build the next generation of riders around the world by expanding the brand into new spaces and accessing new customers. The brand is currently entering new global markets and product segments, like LiveWire, at a rate like never before. And doing … Continue reading “Droga5 breaks new campaign for Harley-Davidson”
Do you know who Rukmini Calamachi is? If you don’t, you will after watching the next film in Droga5’s latest effort for The New York Times. The latest compelling film in “The Truth Is Worth It” campaign series – Fearlessness – continues to show the great lengths The New York Times journalists go to unlock … Continue reading “Reel Ad of the Week: Droga5’s New York Times film”
Accenture has entered into an agreement to acquire Droga5, one of the world’s most high-profile and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses. The acquisition will give Accenture Interactive … Continue reading “Accenture Interactive acquires Droga5”
I love the Y. When I used to live in Barrington IL, most mornings — except the god-awful ones that started at 80 below — began with a 5:30 AM trip to the YMCA, which was right down the street from my house. My daughter Max, was on the Y’s gymnastics team all through elementary … Continue reading “YMCA dives back into the community with new campaign from Droga5”
This morning, the 74th Emmy nominations were announced during a live virtual ceremony was hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma. Succession holds this year’s top spot with 25 Emmy nominations followed by Ted Lasso and The White Lotus (20), Hacks … Continue reading “Succession, Ted Lasso, Euphoria lead 74th Emmy noms”
Matt Miller, President and CEO of AICP, today announced the appointment of David Michael González as AICP’s new Director of Labor Relations. A familiar face for AICP members thanks to his many Town Hall reports on government regulations and directives in the wake of the Covid-19 pandemic, González now assumes responsibility for leading AICP’s labor … Continue reading “AICP names David Michael González Director of Labor Relations”
Cannes Lions has today revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival. The Innovation Lions shortlist, whose jury is led by Cleve Gibbon, CTO, Wunderman Thompson, USA, comprises 14 entries from … Continue reading “Cannes 2022: First shortlists announced”
Harbor has tapped senior colorist, Emiliano Serantoni to complement its growing global talent roster, announced Harbor CEO, Zak Tucker, today. Hailing from Paris, France, Serantoni’s portfolio boasts extensive international campaigns for global brands including Apple, Nike, HP, Dior, Hermes, Orange, YSL, Jacquemus, Cartier and Burberry. His artistic sensibilities have earned him long-standing relationships with top … Continue reading “Senior Colorist Emiliano Serantoni joins Harbor”
Heavy Duty Projects, the New York and Los Angeles-based music for picture studio, took home the Ryan Barkan Award for Best in Show at the ninth annual AMP Awards for Music & Sound. The company won for its work on “Keep Walking,” a lively, quick-cut pastiche of hip people moving to a mashup of songs … Continue reading “Heavy Duty Projects wins Best in Show at AMP”
The judges’ work is done, the Curatorial Committee has weighed in and now the finalists have been unveiled, as the 2022 AMP Awards for Music & Sound has published its Shortlist on LinkedIn. Winners will be revealed and celebrated with a live, in-person awards gala set for Tuesday, May 24 at Sony Hall in New … Continue reading “Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist”
The 2022 AMP Awards announced the lineup for its Curatorial Committee as the competition puts plans in place for its first live trophy presentation since 2019. On hand to congratulate the winners and help bestow the trophies will be the 2022 AMP Awards Show Chair, Julia Neumann, Chief Creative Officer of Johannes Leonardo. She presided … Continue reading “AMP Awards announces curatorial committee lineup”
Tamika Lamison, Executive Director of the Commercial Directors Diversity Program (CDDP), today announced the five Fellows who have each been awarded $25,000.00 stipends to produce spec spots during the Program’s 2022 cycle. The Fellows are: MG ‘Grace’ Evangelista, Alexander Gilbert, Rhym Guisse’, LJ Johnsn and Andrew Rhee. According to Lamison, almost 700 Directors applied to … Continue reading “CDDP announces finalists and 5 new fellows”
Eight high-scoring entries in The One Show 202 have been named finalists for the prestigious One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year. The honor is unique for The One Show in that all of its other awards are given to agency or … Continue reading “8 finalists announced for One Show CMO Pencil”
