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Columnist: Reel 360

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Lincoln unwraps The Little Entrepreneur for Wish List event
  • HOLIDAY SPIRIT

Lincoln unwraps The Little Entrepreneur for Wish List event

By Reel 360 Nov 6, 2025
Lincoln is kicking off the season with “The Little Entrepreneur,” a touching new campaign for its annual Wish List Sales Event that spotlights the Lincoln Navigator and the...
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L.L.Bean brings nostalgia home for the holidays
  • HOLIDAY SPIRIT

L.L.Bean brings nostalgia home for the holidays

By Reel 360 Nov 6, 2025
While many brands try to outshine the holiday noise with spectacle, L.L.Bean is taking a quieter, more heartfelt route this season. In its new campaign, “Invited to the Ho...
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Who Is RAYE – and why do we want to be her husband?
  • Music

Who Is RAYE – and why do we want to be her husband?

By DeMarcus Reynolds Nov 6, 2025
If you haven’t yet been introduced adequately to RAYE, that’s about to change—because she’s not just having a moment. She’s owning it. Born Rachel Agatha Keen in S...
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Atlas International boards German thriller EMBER for Global Sales
  • REEL 360 at AFM

Atlas International boards German thriller EMBER for Global Sales

By Reel 360 Nov 6, 2025
Atlas International has acquired worldwide sales rights to EMBER, the gripping German thriller-drama marking the feature directorial debut of Jakob Gisik. The announcement was ...
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Protagonist Pictures joins Jay Baruchel’s The Stunt Driver
  • REEL 360 at AFM

Protagonist Pictures joins Jay Baruchel’s The Stunt Driver

By Reel 360 Nov 6, 2025
On the eve of the American Film Market, Protagonist Pictures has boarded Jay Baruchel’s highly anticipated biopic The Stunt Driver to handle international sales and has unvei...
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ISA chooses winning script for live staged reading at AFM 2025
  • REEL 360 at AFM

ISA chooses winning script for live staged reading at AFM 2025

By Reel 360 Nov 6, 2025
The International Screenwriters’ Association (ISA) has announced Sari Earl as the Grand Prize Winner of its Table Read My Screenplay: Hollywood competition. Earl’s heartfel...
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Sheraton reimagined Goodnight Room in new campaign
  • REEL NEW YORK

Sheraton reimagined Goodnight Room in new campaign

By Reel 360 Nov 5, 2025
For generations, Goodnight Moon has been the story that signaled comfort, a gentle farewell before tomorrow’s adventures begin. Now, Marriott Bonvoy’s Sheraton Hotels &...
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Plymouth Rock wants you to keep calm and rock on for the holidays
  • HOLIDAY SPIRIT

Plymouth Rock wants you to keep calm and rock on for the holidays

By Reel 360 Nov 5, 2025
Just in time for Thanksgiving, Plymouth Rock Assurance is ruffling a few feathers with its new campaign, “Talkin’ Turkey,” featuring an overly confident blue-faced bird w...
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Hanson Dodge unleashes a #LeashUp campaign
  • REEL MILWAUKEE

Hanson Dodge unleashes a #LeashUp campaign

By Reel 360 Nov 5, 2025
Independent agency Hanson Dodge (HD) has found a creative way to combine two of its favorite things — design and dogs — with the launch of its new community initiative, #Le...
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Texas Music Office opens applications for License Plate Grant
  • Music

Texas Music Office opens applications for License Plate Grant

By Reel 360 Nov 4, 2025
The Texas Music Office (TMO), part of the Governor’s Texas Economic Development & Tourism Office, is now accepting applications for the FY2026 Texas Music License Plate G...
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S.Pellegrino invites us to slow down Italian style for the holidays
  • HOLIDAY SPIRIT

S.Pellegrino invites us to slow down Italian style for the holidays

By Reel 360 Nov 4, 2025
This holiday season, S.Pellegrino and Ogilvy are asking the world to forget the holiday rush and embrace what Italians have known for centuries: the more time you spend at the ...
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Gap reimagines Miley Cyrus’ The Climb for holidays
  • HOLIDAY SPIRIT

Gap reimagines Miley Cyrus’ The Climb for holidays

By Reel 360 Nov 4, 2025
Gap has unveiled its 2025 holiday campaign, “Give Your Gift,” a vibrant celebration of how sharing our unique gifts brings people together. Building on the success of last ...
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Coca-Cola is back with AI-powered storytelling for the holidays
  • HOLIDAY SPIRIT

Coca-Cola is back with AI-powered storytelling for the holidays

By Reel 360 Nov 4, 2025
Coca-Cola is once again redefining holiday storytelling with the launch of its 2025 global campaign, “Refresh Your Holidays.” The festive new platform honors the unsung her...
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John Lewis says if you can’t find the words, find the gift
  • HOLIDAY SPIRIT

John Lewis says if you can’t find the words, find the gift

By Reel 360 Nov 4, 2025
The holidays have officially arrived, and with them comes the most anticipated commercial of the year: the John Lewis Christmas campaign This year’s campaign, titled “Where...
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Gerety Awards celebrates creativity and storytelling in New York
  • Advertising Awards

Gerety Awards celebrates creativity and storytelling in New York

By Reel 360 Nov 4, 2025
Last week, the Gerety Awards gathered on the 26th floor of McCann’s offices to celebrate New York’s 2025 winners. Guests were treated to a lively and thought-provoking d...
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West Kentucky Film Commission debuts at AFM
  • REEL 360 at AFM

West Kentucky Film Commission debuts at AFM

By Reel 360 Nov 4, 2025
The West Kentucky Film Commission is making its official debut at the American Film Market (AFM) this week, signaling that Western Kentucky is officially open for production. W...
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IATSE 478 grip killed in on-set incident in New Orleans
  • PRODUCTION CENTRAL

IATSE 478 grip killed in on-set incident in New Orleans

By Reel 360 Nov 4, 2025
The International Alliance of Theatrical Stage Employees (IATSE) is mourning the loss of one of its members following a tragic on-set incident in New Orleans on Monday that cla...
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Mortal Kombat producer launches The Cartoon Coalition
  • REEL 360 at AFM

Mortal Kombat producer launches The Cartoon Coalition

By Reel 360 Nov 3, 2025
A powerhouse lineup of international animation veterans behind some of the world’s most beloved franchises has united to launch The Cartoon Coalition, a new, privately funded...
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The Mill reopens in London under TransPerfect ownership
  • Post

The Mill reopens in London under TransPerfect ownership

By Reel 360 Nov 3, 2025
Global VFX posthouse The Mill has been resurrected, officially reopening its London studio and marking the start of a significant international relaunch by parent company Trans...
More »
Danielle Bertothy sentenced for setting fire in Puerto Rico
  • Legal

Danielle Bertothy sentenced for setting fire in Puerto Rico

By Reel 360 Nov 3, 2025
Danielle Bertothy, who admitted to setting a fire that destroyed three businesses in Puerto Rico earlier this year has been sentenced to five years in federal prison, the minim...
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