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Columnist: Reel 360

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Chris Stapleton’s back at Super Bowl with Traveller Whiskey
  • Super Bowl

Chris Stapleton’s back at Super Bowl with Traveller Whiskey

By Reel 360 Feb 6, 2026
Chris Stapleton's presence at the Super Bowl has already produced one of the most powerful musical moments in recent Big Game history, and that legacy now carries forward throu...
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Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+
  • Super Bowl

Amazon leans into Chris Hemsworth’s AI anxiety for Alexa+

By Reel 360 Feb 6, 2026
Amazon is leaning straight into modern AI anxiety for its Alexa+ Super Bowl spot, with Avenger, Chris Hemsworth, embodying every worst-case scenario we’ve all half-joked abou...
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Novartis wants men to relax their tight ends for Prostate Cancer screenings
  • Super Bowl

Novartis wants men to relax their tight ends for Prostate Cancer screenings

By Reel 360 Feb 6, 2026
Novartis is using one of the biggest stages in sports to tackle one of the most avoided conversations in men’s health, and it’s doing it with a wink, a wordplay-laced hook,...
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State Farm uses ‘Livin’ on a Prayer’ parody in Big Game ad
  • Super Bowl

State Farm uses ‘Livin’ on a Prayer’ parody in Big Game ad

By Reel 360 Feb 6, 2026
State Farm is opening Super Bowl LX by telling viewers to stop Livin’ on a Prayer and start taking their insurance a little more seriously. Created by TMA and directed by ...
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Toyota turns RAV4 into superhero for Super Bowl
  • Super Bowl

Toyota turns RAV4 into superhero for Super Bowl

By Reel 360 Feb 6, 2026
Toyota is heading into Super Bowl LX with a story that treats heroism not as spectacle, but as something quietly earned over time. Created by Saatchi & Saatchi and direc...
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Trump under fire for sharing racist post depicting Obama as an ape
  • Social Media

Trump under fire for sharing racist post depicting Obama as an ape

By Reel 360 Feb 6, 2026
President Donald Trump sparked swift backlash overnight after posting a video on his Truth Social platform that included a racist AI depiction of former President Barack Obama ...
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Kinder Bueno goes to space in Super Bowl debut
  • Super Bowl

Kinder Bueno goes to space in Super Bowl debut

By Reel 360 Feb 5, 2026
Kinder Bueno makes its first-ever Super Bowl appearance this year with “Yes Bueno,” a cinematic, space-bound debut that introduces the brand to America by turning everyday ...
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Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”
  • Super Bowl

Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”

By Reel 360 Feb 5, 2026
With more than 120 million viewers expected to tune in to the Super Bowl on February 8, Robert Kraft’s Blue Square Alliance Against Hate is once again using sports’ biggest...
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Ben Affleck and “Friends” return in Dunkin’ Big Game teaser
  • Super Bowl

Ben Affleck and “Friends” return in Dunkin’ Big Game teaser

By Reel 360 Feb 5, 2026
Dunkin’ is warming up for the Big Game with a new teaser that premiered during Sunday night’s Grammy Awards broadcast, and yes, Ben Affleck is back, fully committed to an i...
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Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad
  • Super Bowl

Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad

By Reel 360 Feb 5, 2026
After four years off the Super Bowl stage, Expedia's back, and this time, it’s sending one of pop culture’s most recognizable icons on the ultimate coming-of-age journey. I...
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Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown
  • Super Bowl

Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown

By Reel 360 Feb 5, 2026
Instacart is returning to the Big Game with a full-blown musical spectacle. The grocery technology company’s second Super Bowl commercial, titled “Bananas,” airs during t...
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Xfinity makes Super Bowl debut with Jurassic Park reimagining
  • Super Bowl

Xfinity makes Super Bowl debut with Jurassic Park reimagining

By Reel 360 Feb 5, 2026
Xfinity is stepping onto advertising’s biggest stage for the first time, and it’s doing so by rewinding the clock to one of cinema’s most iconic moments. For its national...
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Artlist crashes Big Game with a five-day, AI-built ad
  • Super Bowl

Artlist crashes Big Game with a five-day, AI-built ad

By Reel 360 Feb 4, 2026
Artlist is bringing a radically different kind of flex to the Big Game this year. The Tel Aviv–based video creation platform is debuting its first-ever Super Bowl commercial....
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Watch Squarespace’s extended Super Bowl spot with Emma Stone
  • Super Bowl

Watch Squarespace’s extended Super Bowl spot with Emma Stone

By Reel 360 Feb 4, 2026
Who's ready for some domain drama? Squarespace is returning to the Big Game with its 12th Super Bowl campaign, and this time it’s leaning fully into cinematic tension. The br...
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Tree Hut brings creators x uncontainable color to Super Bowl
  • Super Bowl

Tree Hut brings creators x uncontainable color to Super Bowl

By Reel 360 Feb 3, 2026
Tree Hut is making its Super Bowl debut by doing the opposite of what beauty advertising usually does. Developed in partnership with creative agency of record Bakery, the brand...
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e.l.f. goes full telenovela for Big Game with Melissa McCarthy
  • Super Bowl

e.l.f. goes full telenovela for Big Game with Melissa McCarthy

By Reel 360 Feb 3, 2026
e.l.f. Cosmetics is returning to the Big Game with a telenovela-inspired campaign that leans into humor, culture, and inclusivity, this time starring Academy Award–nominated ...
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Liquid I.V. teases Super Bowl spot in the bathroom
  • Super Bowl

Liquid I.V. teases Super Bowl spot in the bathroom

By Reel 360 Feb 3, 2026
Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partners...
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Captain’s Log: William Shatner and Raisin Bran take toilet humor to Warp Speed
  • Super Bowl

Captain’s Log: William Shatner and Raisin Bran take toilet humor to Warp Speed

By Reel 360 Feb 3, 2026
Kellogg’s Raisin Bran is going boldly where few Super Bowl advertisers dare to go: straight into toilet humor. And it’s bringing William Shatner along for the ride. In t...
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Disney sets its next act: Josh D’Amaro to succeed Bob Iger as CEO
  • REEL MOVES/LA

Disney sets its next act: Josh D’Amaro to succeed Bob Iger as CEO

By Reel 360 Feb 3, 2026
The Walt Disney Company has named Josh D’Amaro as its next Chief Executive Officer, setting a long-planned leadership transition that will take effect at the company’s Annu...
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Ballerinas inspire NikeSKIMS head-to-toe system of dress
  • STYLE

Ballerinas inspire NikeSKIMS head-to-toe system of dress

By Reel 360 Feb 3, 2026
Nike and SKIMS are taking their partnership to the next level. With the launch of the NikeSKIMS Spring ’26 Collection, the brand is debuting its first-ever head-to-toe system...
More »

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