Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partnership with Anomaly, with a mysterious 15-second spot titled “Take A Look.”
Rather than going big out of the gate, the teaser leans into intrigue and restraint, setting the stage for a larger reveal during the game.
Directed by acclaimed filmmaker Martin De Thurah, the teaser opens on a janitor quietly mopping a hallway when he hears singing echoing from a bathroom stall. As he approaches and opens the door, the voice abruptly cuts out. The moment ends with the janitor leaving behind a Liquid I.V.-branded “caution floor” sign outside the stall, turning an everyday setting into a playful, unanswered question. Watch below:
The teaser is live across Liquid I.V.’s owned social channels, accompanied by the simple prompt “Take A Look.” The full 30-second spot is slated to air nationally during the first half of the Super Bowl broadcast across NBC, Peacock, and Telemundo, marking the brand’s official Big Game debut.
CREDITS:
BRAND: Liquid I.V.
- Chief Marketing Officer: Stacey Andrade
- Senior Brand Director: Brittany Shaw
- Brand Director: Tayce Taylor
- Creative Director: Stevy Wang
- Senior Director, Head of Communications: Greg Casto
AGENCY: Anomaly LA
- Chief Executive Officer: Khara Wagner
- Chief Creative Officer: Josh Fell
- Chief Strategy Officer: Amanda Feve
- Group Creative Director: Zach Myrow
- Creative Director: Drew Burton
- Creative Director: Lucy Logan
- Associate Creative Director, Copywriter: Scott Horlbeck
- Associate Creative Director, Art Director: Joaquin Sabarots
- Head of Project Management & Creative Ops: Chris Greve
- Head of Production: Erika Madison
- Senior Producer: Isabella Lebovitz
- Comms Strategy Director: Breanna Jones
- Brand Strategy Director: Hannah Barr
- Comms Strategist: Parker Smith
- Group Business Director: Max Taylor
- Account Supervisor: Marissa Vensel
- Account Executive: Robert Granatelli
- Head of Business Affairs: Dani Vargas
- Sr. Business Affairs Manager: Maggie Harasyn
- Sr. Business Affairs Manager: Daniel Gerena
PRODUCTION COMPANY: Epoch
- Director: Martin de Thurah
- DP: Kasper Tuxen
- Production Designer: Henry Boráros
- Line Producer: Michaela Johnson
- Executive Producer: Melissa Culligan
LOCAL PRODUCTION COMPANY: UNIT SOFA
EDIT: Rock Paper Scissors / MakeMake
- Editor: Peter Brandt
- Assistant Editor: Laurence Thrush
- Producer: Kevin Gottlieb
- EP: Meagan Carroll
COLOR: Rare Medium
- Colorist: Fergus McCall @ Rare Medium
- Producer: Lucy Gatanis
- EP / Partner: Heath Raymond
VFX: Blacksmith
- Ben Kwok, VFX Supervisor and Lead Compositor
- Tuna Unalan, Lead CG
- Pablo Estrella-You, Lead CG
- Yebin Ahn, Flame Artist
- Lily Sarokin, Producer
MUSIC / AUDIO: Walker
- Mix Engineer & Sound Designer: Ignacio Zas
- Composer: Mark Tewarson
- Senior Producer: Danielle Soury
- Managing Director: Sara Matarazzo
- Senior Executive Producer: Stephanie Pigott
- Senior Producer: Danielle Soury
For more Super Bowl coverage, click here.
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