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Columnist: Colin Costello

Colin Costello is a biracial award-winning Creative Director, Senior Copywriter and Content Creator who loves to explore the human condition through advertising and content creation.

He’s has conceived and written for a wide range of clients including most recently, Honcho Hard Seltzer, Disney, Marvel and AT&T. Because of his background, Colin understands that ‘emotion’ is one of the most important communication tools of them all. His website showcases the range of solutions he’s helped create with amazing global teams, over the years – from reinventing The Los Angeles Dodgers’ image to working with the Gatorade Sports Lab in Barrington, IL to reach brown and Black audiences.

Colin has been writing for Reel 360 since joining Reel Chicago in 2014. Colin started as a Social Media Manager, but then soon moved up to contributing writer. Colin eventually was given his own column covering the Los Angeles advertising and film scene called Reel LA.

When Reel LA became Reel 360, Colin Costello was the natural choice to become West Coast Editor.

Technicolor, The Mill closure escalates to global shutdown
  • Post

Technicolor, The Mill closure escalates to global shutdown

By Colin Costello Feb 24, 2025
On Saturday, Reel 360 News broke the news of a major blow to the post-production industry as Technicolor Creative Studios, the parent company of The Mill, MPC, Technicolor Game...
More »
Technicolor to shut down The Mill U.S. on Monday
  • Post

Technicolor to shut down The Mill U.S. on Monday

By Colin Costello Feb 22, 2025
In a stunning blow to the visual effects industry, Technicolor Creative Studios will reportedly shutter all U.S. operations of The Mill, MPC Advertising, and Mikros Animation. ...
More »
ICYMI: The best campaigns of January
  • Reel Ad of the Week

ICYMI: The best campaigns of January

By Colin Costello Feb 21, 2025
As we kicked off 2025, brands came out swinging with bold, creative campaigns that set the tone for the year ahead. From nostalgic throwbacks to heartfelt storytelling and unex...
More »
The Big Winner of Super Bowl LIX – Kendrick Lamar
  • Super Bowl

The Big Winner of Super Bowl LIX – Kendrick Lamar

By Colin Costello Feb 11, 2025
The Philadelphia Eagles may have put a collective beatdown on the Kansas City Chiefs to the tune of 40 - 22. And let's be real, the score should be 40-6 as those last two touch...
More »
Eagles fly, beating Kansas City Chiefs 40-22
  • Super Bowl

Eagles fly, beating Kansas City Chiefs 40-22

By Colin Costello Feb 10, 2025
In a commanding performance at Super Bowl LIX, the Philadelphia Eagles soared to a 40-22 victory over the Kansas City Chiefs, securing their second Lombardi Trophy in franchise...
More »
Reel 360’s Super Bowl spots that flew… like an Eagle
  • Super Bowl

Reel 360’s Super Bowl spots that flew… like an Eagle

By Colin Costello Feb 10, 2025
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could I not? Philly QB...
More »
Domino’s enters the Squid Game, literally
  • Reel Ad of the Week

Domino’s enters the Squid Game, literally

By Colin Costello Jan 24, 2025
Since its Season Two debut on Netflix, Squid Game continues to captivate audiences, achieving record-breaking viewership. The new season garnered 68 million views in its premi...
More »
Sometimes what we see, is really what we see
  • POV

Sometimes what we see, is really what we see

By Colin Costello Jan 21, 2025
My dad, Frank, was a good and loving man. Yet, for much of my upbringing, he harbored deep-seated racist and anti-Semitic beliefs. This was perplexing, considering he was marri...
More »
When David Lynch brought his brand of surrealism to commercials
  • In memoriam

When David Lynch brought his brand of surrealism to commercials

By Colin Costello Jan 16, 2025
We all know David Lynch for his dark and enigmatic films like Blue Velvet and Mulholland Drive. But the auteur who passed away today was not just a groundbreaking filmmaker but...
More »
Hanes says if we ain’t flaunting our drawers, refresh them
  • Reel Ad of the Week

Hanes says if we ain’t flaunting our drawers, refresh them

By Colin Costello Jan 16, 2025
There’s nothing quite like the confidence boost that comes from wearing great underwear. A fresh, comfortable pair can make you feel unstoppable—whether you’re tackling a...
More »
Can L.A.’s production community weather the latest storm?
  • POV

Can L.A.’s production community weather the latest storm?

By Colin Costello Jan 10, 2025
I like to wake up and start my day with black coffee. My brand - Counter Culture. It's pricey, but it's my one little treat in the morning. I grind the beans, savoring the soun...
More »
ICYMI: The Best Campaigns of December
  • Reel Ad of the Week

ICYMI: The Best Campaigns of December

By Colin Costello Jan 6, 2025
If the holiday season is known for anything, it’s delivering ads that fill our hearts (and screens) with warmth—and this December rose to the occasion. From touching family...
More »
Sabrina Carpenter and Dunkin’s new collab kicks “ess”
  • Reel Ad of the Week

Sabrina Carpenter and Dunkin’s new collab kicks “ess”

By Colin Costello Jan 6, 2025
It was only a matter of time before some brand that serves coffee would team up with Grammy-nominated singer, Sabrina Carpenter. Dunkin’s bold espresso is getting an extra jo...
More »
2024 in Review: The Best Television
  • Year in Review

2024 in Review: The Best Television

By Colin Costello Dec 31, 2024
If there’s one thing 2024 taught us, it’s that even with competition from movies and social media, television (both broadcast and streaming) remains undefeated. From gritty...
More »
2024 in Review: The year’s best ads
  • Year in Review

2024 in Review: The year’s best ads

By Colin Costello Dec 31, 2024
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year,...
More »
Uber is Reel 360’s Creative Marketer of 2024
  • Year in Review

Uber is Reel 360’s Creative Marketer of 2024

By Colin Costello Dec 31, 2024
Choosing the best advertiser of the year is never easy, but 2024 proved to be particularly challenging. With brands stepping up their creativity across multiple platforms, the ...
More »
2024 in Review: From Hawk Tuah to Trump
  • Year in Review

2024 in Review: From Hawk Tuah to Trump

By Colin Costello Dec 31, 2024
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap opera, and the inte...
More »
ICYMI: The Best Campaigns of November
  • Reel Ad of the Week

ICYMI: The Best Campaigns of November

By Colin Costello Dec 2, 2024
That was fast. Seems like just weeks ago we were highlighting October's campaigns and now we are suddenly back with a recap of November. The eleventh month's campaigns brou...
More »
Apple’s 2024 holiday ad strikes emotional chord
  • Reel Ad of the Week

Apple’s 2024 holiday ad strikes emotional chord

By Colin Costello Dec 2, 2024
Reel 360 News always awaits the unveiling of Apple’s holiday spots each year, and 2024’s Heartstrings does not disappoint. With its poignant storytelling and masterful exec...
More »
ICYMI: The best campaigns of October
  • Reel Ad of the Week

ICYMI: The best campaigns of October

By Colin Costello Nov 4, 2024
October delivered a wave of standout campaigns, tapping into humor, star power, and unique partnerships to leave a memorable impact. Beyoncé turned heads with her Levi’s cam...
More »

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