Columnist: Colin Costello

Colin Costello is a biracial award-winning Creative Director, Senior Copywriter and Content Creator who loves to explore the human condition through advertising and content creation.

He’s has conceived and written for a wide range of clients including most recently, Honcho Hard Seltzer, Disney, Marvel and AT&T. Because of his background, Colin understands that ‘emotion’ is one of the most important communication tools of them all. His website showcases the range of solutions he’s helped create with amazing global teams, over the years – from reinventing The Los Angeles Dodgers’ image to working with the Gatorade Sports Lab in Barrington, IL to reach brown and Black audiences.

Colin has been writing for Reel 360 since joining Reel Chicago in 2014. Colin started as a Social Media Manager, but then soon moved up to contributing writer. Colin eventually was given his own column covering the Los Angeles advertising and film scene called Reel LA.

When Reel LA became Reel 360, Colin Costello was the natural choice to become West Coast Editor.