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Columnist: Colin Costello

Colin Costello is a biracial award-winning Creative Director, Senior Copywriter and Content Creator who loves to explore the human condition through advertising and content creation.

He’s has conceived and written for a wide range of clients including most recently, Honcho Hard Seltzer, Disney, Marvel and AT&T. Because of his background, Colin understands that ‘emotion’ is one of the most important communication tools of them all. His website showcases the range of solutions he’s helped create with amazing global teams, over the years – from reinventing The Los Angeles Dodgers’ image to working with the Gatorade Sports Lab in Barrington, IL to reach brown and Black audiences.

Colin has been writing for Reel 360 since joining Reel Chicago in 2014. Colin started as a Social Media Manager, but then soon moved up to contributing writer. Colin eventually was given his own column covering the Los Angeles advertising and film scene called Reel LA.

When Reel LA became Reel 360, Colin Costello was the natural choice to become West Coast Editor.

INTERVIEW: Lost star Josh Holloway on his new Rams’ film
  • INTERVIEW

INTERVIEW: Lost star Josh Holloway on his new Rams’ film

By Colin Costello May 20, 2022
Hot on the heels of winning Super Bowl LVI, the Los Angeles Rams were determined to do the near-impossible: steal the attention from the draft. Last month right before the...
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INTERVIEW: Martin Agency team dissects The Geico Gecko
  • INTERVIEW

INTERVIEW: Martin Agency team dissects The Geico Gecko

By Colin Costello May 17, 2022
When I was first drawn to advertising part of the lure was the idea of creating an iconic spokesperson for a brand. I had always admired Tony the Tiger, Mr. Whipple, Clara "Wh...
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Front hopes to bring more humanity to business relationships
  • Reel Ad of the Week

Front hopes to bring more humanity to business relationships

By Colin Costello May 16, 2022
Remember the creepy Twilight Zone episode, "The After Hours?" It was about a female shopper who is treated badly by some odd salespeople on an otherwise empty department store ...
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Monster leaves old ways of working behind
  • Reel Ad of the Week

Monster leaves old ways of working behind

By Colin Costello May 13, 2022
The workforce, and workplace, have changed forever. Long commutes and inflexible work hours look like remnants from an ancient past. Monster's latest brand campaign, created by...
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Interview: Rams exec Marissa Daly on new branded film
  • INTERVIEW

Interview: Rams exec Marissa Daly on new branded film

By Colin Costello Apr 30, 2022
This week, the Super Bowl LVI champions, Los Angeles Rams, took sports marketing and entertainment a few extra steps into the future with the launch of their outstandingly ente...
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Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film
  • Reel Ad of the Week

Super Bowl champs Rams reimagine NFL Draft as Hollywood heist film

By Colin Costello Apr 26, 2022
Move over 24. There's a group of new action stars on the block and they're going to steal the NFL draft. The Super Bowl LVI Champion Los Angeles Rams are premiering On the Clo...
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DirecTV launches streaming service with the GOATbusters
  • Reel Ad of the Week

DirecTV launches streaming service with the GOATbusters

By Colin Costello Apr 20, 2022
DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s ...
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Phillies’ campaign is first win of the season
  • Reel Ad of the Week

Phillies’ campaign is first win of the season

By Colin Costello Apr 8, 2022
Yesterday was opening day for Major League Baseball. Today, my beloved Phillies, a love that dates back to my 10-year-old self pretending to be their First Baseman, will take o...
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Reel 360 interviews VFX Oscar Winner Paul Lambert about Dune
  • Academy Awards

Reel 360 interviews VFX Oscar Winner Paul Lambert about Dune

By Colin Costello Mar 29, 2022
Academy Award-winning visual effects supervisor Paul Lambert won the Oscar for “Best Visual Effects” on Sunday evening for the critically acclaimed film Dune...
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Reel 360’s 5 Super Bowl ads that hit and 3 that missed
  • Super Bowl

Reel 360’s 5 Super Bowl ads that hit and 3 that missed

By Colin Costello Feb 14, 2022
We've survived another day and night of Hard Seltzers (Does anyone drink beer anymore?) wings, and stuffing our faces with more chips than can be found in any chip or snack ais...
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Power of the Dog leads 94th Oscar nominations with 12
  • Academy Awards

Power of the Dog leads 94th Oscar nominations with 12

By Colin Costello Feb 8, 2022
Emmy-winning actor-comedian Leslie Jordan (Will & Grace, The Help) and Emmy-nominated actor-CEO-producer Tracee Ellis Ross (Black-ish, The High Note) announced the 94th Osc...
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Reel 360’s Oscar nomination predictions
  • Academy Awards

Reel 360’s Oscar nomination predictions

By Colin Costello Feb 7, 2022
So, it comes down to this. Two hundred seventy-six feature films are eligible for a 2021 Oscar nomination, the Academy of Motion Picture Arts and Sciences announced. Tom...
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A look at Disney, Marvel and 20th Century Oscar hopefuls
  • REEL PRO

A look at Disney, Marvel and 20th Century Oscar hopefuls

By Megan Penn Jan 28, 2022
We're a few weeks out from the Oscar nominations, but we are getting other nominations from the, DGA, PGA, AGD and WGA which are giving us clues as to what may be nominated fo...
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Actor Jon goes Hamm on Apple TV+
  • Reel Ad of the Week

Actor Jon goes Hamm on Apple TV+

By Colin Costello Jan 25, 2022
Jon Hamm has played many memorable roles - uh, Don Draper anyone? And don't forget Kristen Wiig's douchey boyfriend, in the 2011 smash hit Bridesmaids. Or Hamm as determined FB...
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GS&P asks the question, “What if the Insurrectionists had been Black?”
  • Reel Ad of the Week

GS&P asks the question, “What if the Insurrectionists had been Black?”

By Colin Costello Jan 6, 2022
It's a question every person of color, Black people, has asked repeatedly since January 6, 2021. We joke about it as well, especially when we see pictures of militias, made up ...
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2021 in Review: The Best of Reel 360 Interviews
  • Year in Review

2021 in Review: The Best of Reel 360 Interviews

By Colin Costello Dec 30, 2021
For many of us, 2021 began the same way 2020 ended - still stuck indoors. For our midwest sister outlet, Reel Chicago, forced hibernation was mainly due to inclimate weather an...
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Interview: Havas CEO Stephanie Nerlich looks ahead to 2022 and beyond
  • Year in Review

Interview: Havas CEO Stephanie Nerlich looks ahead to 2022 and beyond

By Colin Costello Dec 30, 2021
To say it has been another unprecedented year would be a severe understatement, especially in advertising where agencies continue to be affected by 2019, 2020 and now 2021. Des...
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2021 in Review: The best ad campaigns
  • Year in Review

2021 in Review: The best ad campaigns

By Colin Costello Dec 30, 2021
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...
More »
2021 in Review: Celebrating those who left us
  • Year in Review

2021 in Review: Celebrating those who left us

By Colin Costello Dec 30, 2021
They made us laugh. They made us love. They made us sing. They made us cry. They made us think. Some entertained. Some were just there when we needed them. Some showered us wit...
More »
2021 in Review: The biggest stories of Reel 360
  • Year in Review

2021 in Review: The biggest stories of Reel 360

By Colin Costello Dec 30, 2021
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When...
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