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Columnist: Colin Costello

Colin Costello is a biracial award-winning Creative Director, Senior Copywriter and Content Creator who loves to explore the human condition through advertising and content creation.

He’s has conceived and written for a wide range of clients including most recently, Honcho Hard Seltzer, Disney, Marvel and AT&T. Because of his background, Colin understands that ‘emotion’ is one of the most important communication tools of them all. His website showcases the range of solutions he’s helped create with amazing global teams, over the years – from reinventing The Los Angeles Dodgers’ image to working with the Gatorade Sports Lab in Barrington, IL to reach brown and Black audiences.

Colin has been writing for Reel 360 since joining Reel Chicago in 2014. Colin started as a Social Media Manager, but then soon moved up to contributing writer. Colin eventually was given his own column covering the Los Angeles advertising and film scene called Reel LA.

When Reel LA became Reel 360, Colin Costello was the natural choice to become West Coast Editor.

Reel 360’s final 2023 Oscar predictions
  • Academy Awards

Reel 360’s final 2023 Oscar predictions

By Colin Costello Mar 10, 2023
As SXSW begins today, I realized it's actually been one year since awards season behemoth Everything, Everywhere All at Once made its debut in Austin, Texas. The science ficti...
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New fragrance embodies Mardi Gras King Cake
  • REEL New Orleans

New fragrance embodies Mardi Gras King Cake

By Colin Costello Feb 21, 2023
Today is Fat Tuesday, the kick-off of Mardi Gras, the most famous party in New Orleans and quite frankly for anyone who loves debauchery and fun. The Reel 360 News Team sure do...
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Our Top 5 Big Game ads and 3 not so great
  • Super Bowl

Our Top 5 Big Game ads and 3 not so great

By Colin Costello Feb 13, 2023
It's over. Sigh. My Philadephia Eagles put up a valiant effort but they couldn't do it for four quarters Sometimes you lead by 10 points at halftime and lose by 3 when it's all...
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Kia and David&Goliath tease Super Bowl ad
  • Super Bowl

Kia and David&Goliath tease Super Bowl ad

By Colin Costello Feb 2, 2023
A blue pacifier. Hmmm. This is a real tease, folks. Kia America and creative partner David&Goliath have provided no other information for the carmaker's 14th Big Game spot ...
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Apple, call Timothée Chalamet by his name
  • Reel Ad of the Week

Apple, call Timothée Chalamet by his name

By Colin Costello Jan 23, 2023
Timothée Chalamet, who is currently eating up the silver screen (literally) in the acclaimed Bones and All, and will again star in the sequel to Dune coming later this year, s...
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2022 in Review: Who we lost
  • Year in Review

2022 in Review: Who we lost

By Colin Costello Dec 31, 2022
The older I get, the more I realize how naive I was believing that the people who entertained me would always be around. Of course, they would. Death was never on the radar. Pe...
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2022 in Review: The best campaigns of the year
  • Year in Review

2022 in Review: The best campaigns of the year

By Colin Costello Dec 31, 2022
I love advertising. No, really. Even in this day and age of advertising-free streaming, I do love seeing the genius and hard work of an agency, a creative team, and a productio...
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2022 in Review: The biggest stories of the year
  • Year in Review

2022 in Review: The biggest stories of the year

By Colin Costello Dec 31, 2022
Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn't be found? In early December, sister publicat...
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The Bear receives two Golden Globe nominations
  • Awards Season

The Bear receives two Golden Globe nominations

By Reel 360 Dec 12, 2022
The nominees of the 80th Annual Golden Globe Awards have been announced from The Beverly Hilton in Beverly Hills, California. Good news for fans of the Chicago-based comedy ser...
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Reel Chicago News server hacked
  • REEL CHICAGO NEWS

Reel Chicago News server hacked

By Colin Costello Dec 1, 2022
If you have tried to access the latest in Chicago advertising and film industry news on our sister publication Reel Chicago, you may have seen the beloved industry news outlet ...
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Producers and Filmmakers now have Secret Weapon for vetting crews
  • INTERVIEW

Producers and Filmmakers now have Secret Weapon for vetting crews

By Colin Costello Nov 28, 2022
Every producer and filmmaker (especially this filmmaker) understands the headaches (and heartburn) that accompany finding, and keeping, a great crew. Face it, great crews a...
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REVIEW: Jenna Ortega kills in Netflix’s Wednesday
  • Streaming

REVIEW: Jenna Ortega kills in Netflix’s Wednesday

By Colin Costello Nov 27, 2022
She's creepy. Kooky. Mysteriously spooky. And witty. And gloriously dead(appropriate word choice here)pan. Welcome to the world of high-school-aged Wednesday Addams, embodied t...
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REVIEW: Drax and Mantis shine in GOTG version of Home Alone
  • HOLIDAY SPIRIT

REVIEW: Drax and Mantis shine in GOTG version of Home Alone

By Colin Costello Nov 27, 2022
If you were ever wondering what a Marvelized version of the 20th Century Fox classic Home Alone might look like, look no further than James Gunn's new Guardians of the Galaxy H...
More »
REVIEW: Walking Dead ends … until next season
  • TV

REVIEW: Walking Dead ends … until next season

By Colin Costello Nov 23, 2022
So, after eleven seasons, some high (missing you Frank Darabont), some low (how many seasons did we spend on Hershel's farm?), and some in between (Negan seeking forgiveness) T...
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Selena Gomez: My Mind & Me takes a candid look at mental health
  • Reel 360 at AFI

Selena Gomez: My Mind & Me takes a candid look at mental health

By Colin Costello Nov 17, 2022
I never really knew that much about multi-talented actress and entertainer, Selena Gomez. When my daughters were younger, I knew her as the cute and quirky co-star of Disney Ch...
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The Fabelmans is Spielberg’s most personal film
  • Reel 360 at AFI

The Fabelmans is Spielberg’s most personal film

By Colin Costello Nov 10, 2022
The current ads for iconic director Steven Spielberg's autobiographical film, The Fabelmans, tout, "This is the film we have been waiting for Spielberg to make." The ads are no...
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Halloween’s Scariest Spots!
  • Reel Ad of the Week

Halloween’s Scariest Spots!

By Colin Costello Oct 31, 2022
Boo! What up ghouls and ghouls?! It's that special day of the year that the entire Reel 360 News Team lives for. Or is it die? Anyway, Happy Halloween! It's our day to dres...
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Get ready for tears from Kroger’s new holiday film
  • Reel Ad of the Week

Get ready for tears from Kroger’s new holiday film

By Colin Costello Oct 28, 2022
Food and family go hand-in-hand during the holidays. My mom and dad, no longer with us, passed the tradition of giving and cooking down to me and I will pass it down to my daug...
More »
Advertising legend Dan Wieden passes at 77
  • In memoriam

Advertising legend Dan Wieden passes at 77

By Colin Costello Oct 9, 2022
He was the icon who coined, "Just Do It" for NIKE. Advertising legend Dan Wieden "did it" all and now he is gone. The creative leader behind NIKE’s famous "Just Do It" tagli...
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Upwork tells us the old ways of working are dead
  • Reel Ad of the Week

Upwork tells us the old ways of working are dead

By Colin Costello Sep 28, 2022
From the advent of electricity and automobiles to mobile phones and computers, humanity has always pushed forward when it recognizes some entrenched facet of life is now obsole...
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