The Craft Archives

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Los Angeles film permits drop 25% in December

By Reel 360 Jan 13, 2021

FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions—has issued an update regarding regional filming activity and permits since th...

The Craft

Employment of women on top 250 films grows in 2020

By Jessica Velle Jan 6, 2021

It's a new year, and time to recognize the substantial growth of filmmaking created by women storytellers during 2020. In a pandemic. A recent study by the Celluloid Ceiling t...

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INTERVIEW: Rick Astley on Frito-Lay’s new campaign

By Joia DaVida Dec 18, 2020

This January, Frito-Lay will launch its first-ever “New Year New You” campaign starring not only an array of snacks, but ALSO 80’s chart-topper Rick Astley, who will assu...

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‘Mission Impossible 7’: Tom Cruise’s love letter to Venice

By Aymara Limma Dec 4, 2020

After several delays due to the coronavirus pandemic, Mission Impossible 7, which stars Tom Cruise, finally resumed production in Venice. The Paramount tentpole film was ori...

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LA film production at 47% since reopening

By Reel 360 Nov 11, 2020

FilmLA, has issued an update regarding regional filming activity since the reopening of LA County to on-location filming in June. Over the last twenty weeks, FilmLA has rece...

The Craft

Framestore adds VFXmas Magic to Argos campaign

By Reel 360 Nov 4, 2020

Welcome to Holiday advertising. High street giant Argos turned to Framestore to help bring the magic to its exciting festive 2020 Christmas commercial directed by James Rouse, ...

The Craft

Summer melts film and TV production in LA by 50%

By Reel 360 Oct 14, 2020

Sobering news for the LA film market. Even as filming is beginning a slow return in Greater Los Angeles, a new report from FilmLA released today reveals the enduring effect of ...

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Emmy producers offer glimpse of tonight’s show

By Susan L. Hornik Sep 20, 2020

While everyone always looks forward to seeing celebrities wearing beautiful gowns during the the Emmy Awards, this year’s live event won’t have a red carpet with hundreds o...

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‘Lost in Space’ Season 3 to begin filming next week

By Reel 360 Sep 6, 2020

Production on the third and final season of Netflix's Lost in Space is prepping for for filming to resume now that COVID safety measures have ben met. What’s on Netflix repo...

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Advertising accounts for 52% of permits in LA County

By Reel 360 Sep 3, 2020

FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions – today issued an update regarding regional filming activity following the re...

The Craft

Interview: The team behind ‘Before/During/After’

By Colin Costello Aug 26, 2020

Getting divorced when you're middle-aged sucks. I mean, getting divorced at any age, blows. But when you're middle-aged with kids, mortgages and savings, it can be a next level...

The Craft

CinemaStreet gets back to production with COVID rules

By Colin Costello Aug 24, 2020

Riddle us this - How do you shoot a commercial, in the midst of a pandemic, on multiple sets, over a half-dozen cast members and a crew numbering up to 45 people, and still ...

The Craft

Mathematic VFX adds up to stunning Lacoste spot

By Reel 360 Aug 21, 2020

A pair of lovers volley for each other’s affection atop a picturesque bridge in Lacoste’s passionately playful new spot “Match Point.” Directed by creative duo We Are...

The Craft

Female entrepreneurs develop disposable HMUA kits

By Katharin Mraz Aug 16, 2020

There’s nothing better than three amazing, intelligent women putting their heads together to solve the world’s problems, one day at a time. HMUA PAX, a women...

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‘Flash’ ‘Superman,’ on track for production next month

By Reel 360 Jul 26, 2020

While the coronavirus COVID-19 seems to be on a new surge in the United States, other countries have been successful in tamping down the spread. This includes British Columbia...

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CBS commits 25% of budgets to BIPOC

By Reel 360 Jul 13, 2020

As part of a broad initiative for its programming to more accurately reflect diversity both on-screen and behind-the-camera, CBS announced today that the network will allocate ...

The Craft

Black Filmmakers want industry to Change the Lens

By Reel 360 Jul 9, 2020

Over 100 Black filmmakers, directors, producers, DPs and more across filmmaking and advertising communities have formed the Black Filmmakers Collective, launching a new pledge...

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White actors voicing Black characters is “Blackvoicing”

By Laura Day Jun 30, 2020

We all know of the historical stain the United States has of "Blackface" -- the portrayal of Black people by Whites who darken their skin with shoe polish, greasepaint or burnt...

The Craft

‘Bold and the Beautiful’ to try sex dolls for love scenes

By Reel 360 Jun 20, 2020

Ever since cities such as Los Angeles, New York and Chicago and Minneapolis have reopened for production, there has been rampant speculation on how intimate scenes and fight sc...

The Craft

Oscars launch virtual Gold mentorship program

By Reel 360 Jun 17, 2020

The Academy of Motion Picture Arts and Sciences is proud to announce commitments from 19 partner companies in its fourth year of Academy Gold, an entertainment industry intern...