Super Bowl Archives

Super Bowl

Yellow Tail returns to Big Game with happy campaign

By Reel 360 Jan 28, 2019

The Super Bowl is just days away and now, just like multiple Tom Brady passes, we are getting a flood of spots from the brands planning to air that Sunday. Some are clear tou...

Super Bowl

Get ready for 53 hours live streaming of the Tostitos bowl

By Reel 360 Jan 28, 2019

Move over Yule log. There is now a bowl of Tostitos. Not to eat, but to watch... get eaten... and refilled... and eaten. You get the idea. Yes, this is the first-ever #Tos...

Super Bowl

Stella Artois brings back “The Dude” & Carrie Bradshaw

By Reel 360 Jan 28, 2019

For fans of The Big Lebowski and Sex and the City it's time to cheers each other -- Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday. But t...

Super Bowl

For this Super Bowl, Budweiser gets a “W” for wind

Jan 24, 2019

The Super Bowl is less than two weeks away and advertisers are beginning to tease their multi-million dollar celebrity driven spots or in the case of some brands, such as Budwei...

Super Bowl

Watch Devour’s racy food porn Super Bowl spot

By Colin Costello Jan 23, 2019

“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” - Katy Marshall, Marketing Lead for Springboard The Reel 360 team was n...

Super Bowl

Christina Applegate gets locked out in M&Ms teaser

By Colin Costello Jan 23, 2019

"Unlock the door, please." LOL M&M'S is back in the big game and this time they have pulled in Emmy award-winning actress, Christina Applegate for one of the brand's mad funn...

Super Bowl

Kristin Chenoweth unleashes the dogs for Avocados spot

By Reel 360 Jan 23, 2019

The actor pulls off some of the best four-legged humor this side of "Best in Show" in new Super Bowl teaser from Energy BBDO Energy BBDO unleashed a Super Bowl tea...

Super Bowl

Michael C. Hall goes to Broadway with Skittles

By Colin Costello Jan 21, 2019

Skittles Commercial: The Broadway Musical created by DDB Chicago has found its star in Michael C. Hall Skittles, which made a lot of Super Bowl noise last year with Fr...

Super Bowl

Kia releases a Super Bowl teaser that stars…

By Reel 360 Jan 21, 2019

As we gear up for the Super Bowl, researching the best guacamole recipes, advertisers are of course polishing their spots and finalizing deals with the celebrities that their br...

Super Bowl

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

By Colin Costello Jan 17, 2019

The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo's Doritos new Flamin' Hot Nachos, the Super Bowl is going to be hot. How hot ...

Super Bowl

DDB and Skittles are Broadway bound for Super Bowl

By Reel 460 Jan 14, 2019

Last year, DDB Chicago and Skittles made Super Bowl noise by making none at all. If you remember, the Mars candy brand created a humungous mysterious campaign around former ...

Super Bowl

Bumble serves up Serena Williams as global advisor

by Reel 360 Jan 4, 2019

Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The ca...

Super Bowl

DDB & Skittles reveal teen’s reaction to Schwimmer stunt

By Colin Costello Feb 7, 2018

With all due respect to the creative team at DDB Chicago, I did not and could not turn away from my beloved Eagles, and their win over the Patriots, to watch what was perhaps th...

Super Bowl

Reel Chicago’s most & least favorite Super Bowl spots

By Reel Chicago Feb 5, 2018

This year, the commercials were the best part of the Super Bowl for everyone who doesn't live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair...

Super Bowl

Celebrity Super Bowl ads: what’s in it for your brand?

By Doug Kamp Feb 5, 2018

There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While i...

Super Bowl

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

By Colin Costello Feb 2, 2018

Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect ...

Super Bowl

Watch Aerosmith’s Steven Tyler drive a Kia in reverse

By Colin Costello Feb 1, 2018

Many of us often wonder what it would be like to go back in time. How would it feel? Would we love it or rush back to the present? Kia AOR David&Goliath has delivered a power...

Super Bowl

Kraft Super Bowl spot focuses on “real families”

By Daniel Patton Jan 30, 2018

Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling A...

Super Bowl

Watch Martha Stewart take on Jack in the Box

By Colin Costello Jan 30, 2018

Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood. How...

Super Bowl

Watch Chris Pratt in new Michelob Ultra spot

By Colin Costello Jan 30, 2018

"These days, I'm trying to stay in top shape for work. So, when I see a beer I can't help but squint my eyes and imagine a treadmill.” No, that’s not me talking. It’s ...