Crypto currency is now becoming more and more accepted as a legal tender by the mainstream. Total spot crypto traded in the first full year of operation. 1.2M users are on the exchange, an increase of 11,900% in 2021 eclipsed $67B. Now, FTX is doing its part to get even more consumers involved during the Super Bowl.
The crypto exchange will be giving away ad time to the audience in the form of bitcoin. Working with dentsu, the FTX has released three teasers for its :60-second Super Bowl spot scheduled to premiere this Sunday during the Rams-Bengals game. Watch below:
“The last year has been an absolute breakout year for the mainstreaming of crypto. Bitcoin has been adopted as legal tender by a country,” says FTX Head of Marketing, Nathaniel Whittemore. “Corporations have added cryptocurrency to their balance sheets as well as launching crypto-related products. Musicians, athletes, celebrities and tons of regular folks have been thrilled to discover NFTs.”
He adds, “The Super Bowl is, in many ways, the biggest stage from a culture perspective—and as crypto moves into the mainstream, we wanted to be a part of that massive conversation,” says Whittemore.
So, how exactly does it work?
On Super Bowl Sunday, FTX will give away the time it airs ads on the East Coast in bitcoin. For example, if the spot airs at 9:45 p.m. Eastern, 9.45 BTC will be given away to four people. All participants must do is retweet the pinned entry post @FTX_OFFICIAL on Twitter between the time the spot runs and midnight (Eastern Time Zone).
Check out rough cuts of three teasers coming from FTX, announcing the world’s fastest-growing crypto exchange will give away the time its ad airs in the Super Bowl on the East Coast, in bitcoin.
For example, if the spot airs at 9:45 p.m. Eastern, 9.45 BTC will be given away to four people.
“While crypto had a reputation for being inaccessible for a long time, we believe that it is an industry that can be valuable for people from all walks of life—from the tech savvy to your awesome Aunt,” notes Whittemore.
He adds, “We want to be a crypto company that shares why we think crypto will have such a big role to play in the future and invite people from every background and perspective to be a part of it.”
The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.