Last year, Amazon Alexa slayed Super Bowl audiences with Michael B. Jordan. This year for their Super Bowl LVI entry, the company asks the question: “Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible.”
hat’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot features owl Scarlett Johansson and Colin Jost at home in awe of Alexa’s functionality as they put their game-day routine into action, and imagine a world in which Alexa could read their minds.
In the spot created by Amazon and Lucky Generals, Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music. Watch below:
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The Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI on Sunday, February 13. The game will air on NBC and stream on Peacock.
CREDITS:
PRODUCTION COMPANY: Hungryman LA
- DIRECTOR: Wayne McClammy
- EXECUTIVE PRODUCER: Mino Jarjoura
- PRODUCER: Rick Jarjoura
EDIT: The Den Editorial
- EDITING EXECUTIVE PRODUCER: Jennifer Mersis
- OFFLINE EDITOR: Christjan Jordan / Pieter Viljoen
POST PRODUCTION: Jamm Visual
- COLORIST: Ricky Gausis
- VFX SUPERVISOR: Jake Montgomery
- POST PRODUCTION PRODUCER: Ashley Greyson
SOUND DESIGN: Beacon Street Studios
- SOUND PRODUCER: Kate Vadnais
- SOUND ENGINEER: Rommel Molina
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