REEL PRO Archives · | Reel 360 - At the intersection of Advertising, Entertainment, Media and Production

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‘Flash’ ‘Superman,’ on track for production next month

By Reel 360 Jul 26, 2020 0 Comment

While the coronavirus COVID-19 seems to be on a new surge in the United States, other countries have been successful in tamping down the spread. This includes British Columbia...

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CBS commits 25% of budgets to BIPOC

By Reel 360 Jul 13, 2020 0 Comment

As part of a broad initiative for its programming to more accurately reflect diversity both on-screen and behind-the-camera, CBS announced today that the network will allocate ...

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Black Filmmakers want industry to Change the Lens

By Reel 360 Jul 9, 2020 0 Comment

Over 100 Black filmmakers, directors, producers, DPs and more across filmmaking and advertising communities have formed the Black Filmmakers Collective, launching a new pledge...

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White actors voicing Black characters is “Blackvoicing”

By Laura Day Jun 30, 2020 0 Comment

We all know of the historical stain the United States has of "Blackface" -- the portrayal of Black people by Whites who darken their skin with shoe polish, greasepaint or burnt...

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‘Bold and the Beautiful’ to try sex dolls for love scenes

By Reel 360 Jun 20, 2020 0 Comment

Ever since cities such as Los Angeles, New York and Chicago and Minneapolis have reopened for production, there has been rampant speculation on how intimate scenes and fight sc...

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Oscars launch virtual Gold mentorship program

By Reel 360 Jun 17, 2020 0 Comment

The Academy of Motion Picture Arts and Sciences is proud to announce commitments from 19 partner companies in its fourth year of Academy Gold, an entertainment industry intern...

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SATURDAY MORNING pens a manifesto for change

By Reel 360 Jun 15, 2020 0 Comment

When SATURDAY MORNING launched as a movement for peace to address and impact issues of racial injustice, they announced their mission with a letter. Today, in the wak...

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Commercial Casting Directors release guidelines

By Reel 360 Jun 15, 2020 0 Comment

As we previously reported, California Governor Gavin Newsom has reopened Los Angeles-based TV and film productions starting last Friday may resume on June 12, 2020. Keeping ...

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Masters and Savant serve up economical animation

By Colin Costello Jun 12, 2020 0 Comment

Because of the novel coronavirus COVID-19 pandemic, many brands and agencies have been forced to alter or cancel their productions. It's led to many directors shooting families...

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Under new guidelines CGI recommended for sex scenes

By Colin Costello Jun 10, 2020 0 Comment

Last week, California Gov. Gavin Newsom and the Dept. of Public Health announced that the state, under certain conditions, can reopen for film production on June 12. That is gr...

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California movie theaters can reopen on June 12

By Reel 360 Jun 9, 2020 0 Comment

Good news, cinephiles. Movie theaters in California can begin reopening later this week if they follow a strict set of guidelines, including limiting capacity, according to new...

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600 Black ad pros demand end to systematic racism

By Colin Costello Jun 9, 2020 0 Comment

Long, long ago at ad agencies 2 - 3,000 miles away, I was part of a Black creative team for 10 years. We were young, talented and Black. And a surprise anomaly at the various a...

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Paper scripts could go away under production guidelines

By Colin Costello Jun 9, 2020 0 Comment

California is preparing to reopen the film production industry on June 12. The Illinois Film Office is preparing to issue film permits again. Oklahoma and Minnesota are open fo...

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Guiding principles for reopening film production

By Reel 360 Jun 8, 2020 0 Comment

Late Friday, we reported that California Gov. Gavin Newsom and the California Department of Public Health stated that film and TV production can resume in the state beginning...

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California film production can resume June 12

By Reel 360 Jun 5, 2020 0 Comment

Great news for the film, advertising and TV industry. California Gov. Gavin Newsom and the California Department of Public Health said that film and TV production can resume in...

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‘Scoob’s!’ Will Forte gets Shaggy with Reel 360

By Reel 360 May 18, 2020 0 Comment

Jinkies. If it weren't for that meddling Coronavirus, families would have probably flocked to theaters in order to see Warner Bros. new animated Scoob! last weekend. But Warne...

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Zac Efron talks about Fred in the upcoming ‘Scoob!’

By Reel 360 May 13, 2020 0 Comment

SCOOB!, a fully animated, full-length Scooby-Doo action adventure for the whole family, reveals how lifelong friends Scooby and Shaggy first met and how they joined with young ...

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‘Scoob’s’ Amanda Seyfriend loves a good mystery

By Reel 360 May 12, 2020 0 Comment

Ruh-Roh! Break out the popcorn and the chew toys, grab a comfy seat and get ready to connect with friends and family because Scooby-Doo and the whole Mystery Inc. gang are brin...

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Prague reopens for U.S. productions

By Reel 360 May 11, 2020 0 Comment

The Czech Republic and Prague have created new production guidelines in light of the COVID-19 global pandemic, allowing productions to return including Disney+'s The Falcon and...

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Warner Bros looks at TV production in near future

By Reel 360 May 8, 2020 0 Comment

On Wednesday evening, Warner Bros. Television Presidents Susan Rovner and Brett Paul held a conference call with showrunners and executive producers to detail how the studio is...