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Summer melts film and TV production in LA by 50%

By Reel 360 Oct 14, 2020 0 Comment

Sobering news for the LA film market. Even as filming is beginning a slow return in Greater Los Angeles, a new report from FilmLA released today reveals the enduring effect of ...

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Emmy producers offer glimpse of tonight’s show

By Susan L. Hornik Sep 20, 2020 0 Comment

While everyone always looks forward to seeing celebrities wearing beautiful gowns during the the Emmy Awards, this year’s live event won’t have a red carpet with hundreds o...

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‘Lost in Space’ Season 3 to begin filming next week

By Reel 360 Sep 6, 2020 0 Comment

Production on the third and final season of Netflix's Lost in Space is prepping for for filming to resume now that COVID safety measures have ben met. What’s on Netflix repo...

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Advertising accounts for 52% of permits in LA County

By Reel 360 Sep 3, 2020 0 Comment

FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions – today issued an update regarding regional filming activity following the re...

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Interview: The team behind ‘Before/During/After’

By Colin Costello Aug 26, 2020 0 Comment

Getting divorced when you're middle-aged sucks. I mean, getting divorced at any age, blows. But when you're middle-aged with kids, mortgages and savings, it can be a next level...

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CinemaStreet gets back to production with COVID rules

By Colin Costello Aug 24, 2020 0 Comment

Riddle us this - How do you shoot a commercial, in the midst of a pandemic, on multiple sets, over a half-dozen cast members and a crew numbering up to 45 people, and still ...

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Mathematic VFX adds up to stunning Lacoste spot

By Reel 360 Aug 21, 2020 0 Comment

A pair of lovers volley for each other’s affection atop a picturesque bridge in Lacoste’s passionately playful new spot “Match Point.” Directed by creative duo We Are...

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Female entrepreneurs develop disposable HMUA kits

By Katharin Mraz Aug 16, 2020 0 Comment

There’s nothing better than three amazing, intelligent women putting their heads together to solve the world’s problems, one day at a time. HMUA PAX, a women...

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‘Flash’ ‘Superman,’ on track for production next month

By Reel 360 Jul 26, 2020 0 Comment

While the coronavirus COVID-19 seems to be on a new surge in the United States, other countries have been successful in tamping down the spread. This includes British Columbia...

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CBS commits 25% of budgets to BIPOC

By Reel 360 Jul 13, 2020 0 Comment

As part of a broad initiative for its programming to more accurately reflect diversity both on-screen and behind-the-camera, CBS announced today that the network will allocate ...

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Black Filmmakers want industry to Change the Lens

By Reel 360 Jul 9, 2020 0 Comment

Over 100 Black filmmakers, directors, producers, DPs and more across filmmaking and advertising communities have formed the Black Filmmakers Collective, launching a new pledge...

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White actors voicing Black characters is “Blackvoicing”

By Laura Day Jun 30, 2020 0 Comment

We all know of the historical stain the United States has of "Blackface" -- the portrayal of Black people by Whites who darken their skin with shoe polish, greasepaint or burnt...

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‘Bold and the Beautiful’ to try sex dolls for love scenes

By Reel 360 Jun 20, 2020 0 Comment

Ever since cities such as Los Angeles, New York and Chicago and Minneapolis have reopened for production, there has been rampant speculation on how intimate scenes and fight sc...

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Oscars launch virtual Gold mentorship program

By Reel 360 Jun 17, 2020 0 Comment

The Academy of Motion Picture Arts and Sciences is proud to announce commitments from 19 partner companies in its fourth year of Academy Gold, an entertainment industry intern...

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SATURDAY MORNING pens a manifesto for change

By Reel 360 Jun 15, 2020 0 Comment

When SATURDAY MORNING launched as a movement for peace to address and impact issues of racial injustice, they announced their mission with a letter. Today, in the wak...

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Commercial Casting Directors release guidelines

By Reel 360 Jun 15, 2020 0 Comment

As we previously reported, California Governor Gavin Newsom has reopened Los Angeles-based TV and film productions starting last Friday may resume on June 12, 2020. Keeping ...

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Masters and Savant serve up economical animation

By Colin Costello Jun 12, 2020 0 Comment

Because of the novel coronavirus COVID-19 pandemic, many brands and agencies have been forced to alter or cancel their productions. It's led to many directors shooting families...

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Under new guidelines CGI recommended for sex scenes

By Colin Costello Jun 10, 2020 0 Comment

Last week, California Gov. Gavin Newsom and the Dept. of Public Health announced that the state, under certain conditions, can reopen for film production on June 12. That is gr...

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California movie theaters can reopen on June 12

By Reel 360 Jun 9, 2020 0 Comment

Good news, cinephiles. Movie theaters in California can begin reopening later this week if they follow a strict set of guidelines, including limiting capacity, according to new...

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600 Black ad pros demand end to systematic racism

By Colin Costello Jun 9, 2020 0 Comment

Long, long ago at ad agencies 2 - 3,000 miles away, I was part of a Black creative team for 10 years. We were young, talented and Black. And a surprise anomaly at the various a...